Intelligent Energy

Your electricity rate is going up, and you probably don't realize it

Your electricity rate is going up, and you probably don't realize it

Posting in Cities

Electricity rates are rising as transmission infrastructure ages and needs to be repaired, but the details often go unnoticed in statements. People typically just pay what the bills say they owe.

Electricity rates are rising as transmission infrastructure ages and needs to be repaired, but the details often go unnoticed in statements. People typically just pay what the bills say they owe.

Recently, Pacific Gas & Electric asked the state of California for permission to raise rates up to 15% to bring itself up to code. Other rate hikes are occurring in Charleston, Kansas City, Los Angeles, New York City, and Seattle.

Gen110, a company handles the provisioning of equipment and financing for home microgrids, and then bills the customer for their electricity use, is using spiking rates as its marketing message to entice customers to buy solar power.

It has compiled a video of ‘random' people being asked what they pay per kilowatt hour for electricity. Only 23% of the respondents knew (strange considering they would likely know how much they paid for a gallon of gas and if it went up 5 cents).

Click below to catch the video:

(Image credit: Gen110)

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David Worthington

Contributing Editor

David Worthington has written for BetaNews, eWeek, PC World, Technologizer and ZDNet. Formerly, he was a senior editor at SD Times. He holds a business degree from Temple University. He is based in New York. Follow him on Twitter. Disclosure