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Why Lighting Science’s cheap, new LED bulb stands out

By | August 29, 2011, 7:00 PM PDT

Lighting Science Group and electronics maker Dixon have developed an LED that will cost under $15 and use 85 percent less electricity than a conventional 60-watt incandescent bulb.  The Definity, as its creators call it, has an 8-year life span and is priced significantly lower than its LED competitors. Now all Lighting Science has to do is convince consumers that they’ll save money down the line by spending more now.

The crux of LED lighting has always been getting the consumer to throw down considerably more cash at the checkout counter with the understanding that it will be cheaper over the long run. So it might seem odd at first glance that Lighting Science is launching its cheaper, but still costly LED in India and not in the U.S. or Europe where personal incomes tend to be higher.

Lighting Science’s approach makes sense. Consumers in the U.S. might have the means to invest in LEDs, but India has the greater need for the bulbs. Efficient lights — as well as appliances, data centers etc. — have become increasingly important as demand for energy in India has exploded.  Demand consistently outstrips power capacity causing disruptions in service such as rolling blackouts or brown outs.

To meet that demand, India plans to build 80 new coal-fired power plants to over the next five years, according to information Lighting Science used from India’s Ministry of Power. Not exactly the cleanest approach.

Enter the promise of LED lighting, a market that is expected to swell to $400 million in India by 2015. Changing to LED light bulbs can reduce the country’s electricity demand by as much as 40 percent, Lighting Science said in its release.  Much of the attention will focus on the Lighting Science’s new 60-watt LED and its sub-$15 price tag. But the company’s other lighting products may make the biggest impact in India in terms of energy savings.  The products will include street lights, outdoor and industrial lighting fixtures and replacement bulbs.

The Definity also will appeal to U.S. consumers once the product is introduced worldwide sometime early next year. Although for an entirely different reason.  Yes, it’s cheap, but what really makes it shine is its similarity to the incandescent. The bulb is omnidirectional, which mean it distributes light like the traditional incandescents do, a point that CNET’s Jonathan Skillings also noted.

Photo/Lighting Science Group

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Kirsten Korosec

About Kirsten Korosec

Kirsten Korosec is a contributing editor for SmartPlanet.

Kirsten Korosec

Kirsten Korosec

Contributing Editor

Kirsten Korosec has written for Technology Review, Marketing News, The Hill, BNET and Bloomberg News. She holds a degree from Northwestern University's Medill School of Journalism. She is based in Tucson, Arizona.

Follow her on Twitter.

Kirsten Korosec

Kirsten Korosec

Kirsten does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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+3 Votes
+ -
RE: LED Lamps
If they really use 85% less electricity than a standard 60W incandescant lamp, and if they give off the same amount of light, and if it's cost effective, and if the light is a good light, then I would gladly buy these.

The LSG A19 Omni seems to be a brighter bulb, and consumes 13.5W rather than 60W, so it will save money over an incandescant, but has the same power consumption as an equivalent CFL.

LSG says that the A19 Omni "lasts over 50 times longer than conventional lighting." How long is that? They do have a 5-year warranty, and it's dimmable. Based on what I see so far, it's a good candidate to replace the 60W incandescant.

GE Reveal Soft White A19 60 W
Initial Lumens 630
Rated Life 1000 h
$5.49/4-pack; $1.37 each. At 1,000 hours the bulb cost is $0.00137 per hour.

Lighting Science Group A19 Omni
Lumen Output 800 - 945lm
Power Consumption:13.5W
Posted by bb_apptix
30th Aug 2011
+1 Vote
+ -
Why Lighting Scienceâ??s cheap, new LED bulb stands out
I have noticed that none of the major supermarkets in the uk sell led bulbs of this type. Maybe with their buying power could sell them cheaply. But what would they do with all the compact low energy lamps they have now???
Posted by ronangel
30th Aug 2011
+2 Votes
+ -
Lifespan con job???
Is that an 8-year lifespan under REALISTIC conditions? As in, turning it on/off 20-30 times a day? Because those compact fluorescents sure as heck don't last as long as advertised. Not even close. Off by a factor of 4, in my experience. (Which is ironic, because regular long fluorescent bulbs DO last a long time.) If real-life consumers have to buy new LED bulbs every 2 years instead of 8, then those promised money and energy savings go bye-bye.
Posted by dmm99
30th Aug 2011
+2 Votes
+ -
Con Job +
Current LED's have a bluish-white spectrum that is somewhat harsh and displeasing. Trying to balance the light out with filters/phosphors is successful but at a monetary cost and with a reduction in output. Add in that most of these cree-style LED's are manufactured under dubious conditions in China and have poor heat sinking and quality control and then the longevity is really questionable.

Who would keep the warranty information, let alone try to redeem it given the company has probably moved, changed names, etc. after a couple of years? I once tried to return a CFL to the manufacturer when it burned out after a few hours of use. After spending a fair amount of time and effort tracking the people down, the costs to return the bulb both in terms of shipping and the requisite "replacement" fee far exceeded the cost of simply buying a new one. This whole thing is nothing more than a scam.
Posted by ajrmd
30th Aug 2011
+1 Vote
+ -
Lifespan, cost, wattage
I've been using CFL's since they came on the market. The cost then was over $10/each. The only problem I had were with tightly enclosed fixtures which I exchanged for better ones. I have to admit that I have no light in my house that I turn on & off 20 or 30 times a day. My max is probably 5 times a day for the most-used light (I'm 56, if that's of significance to anyone). Most of what I use are equivalent to 100W incandescents in lumens, but I'm wondering if the 60W mark isn't an unrealistic leftover from decades ago. Regardless, I doubt that would be all that is available once there's a market for the LED bulbs.
Posted by darkmoonman
2nd Sep 2011
+1 Vote
+ -
Cost ???
To me $15.00 is not cheap for a bulb. The savings would have to be proven to me per the fact that I have quite a few bulbs in my humble abode. Show me the savings....
Posted by Cyclingmasterseller
Updated - 30th Aug 2011
+5 Votes
+ -
60 watts is not enough
As the baby-boomers age, you will see an increasing number of people needing more and more light as these aging eyes loose the contrast detection of their youth. I have found that a 60watt bulb is not nearly enough light for doing anything but watch TV with. for me, 100 watts is the minimum and if I'm doing something that requires fine attention, 150 watts is preferred. Try and find an LED that does THAT! Look, 60 watts is not the target...100watts should be the target and then go up from there!
Posted by tech_ed@...
30th Aug 2011
+5 Votes
+ -
Agreed.
The world needs some good 100 to 150W equivalent lights.
Posted by JohnMcGrew@...
31st Aug 2011
+1 Vote
+ -
85% less??
So what does that mean
if the normal bulb is 60W,
then do the mean that it only uses 9W, for the same luminesance (or just close)
I wish they would just be clear...
Posted by CharlesG1970
30th Aug 2011
+2 Votes
+ -
UGLY!
What an ugly looking lightbulb! This is my problem with these new lightbulbs.
Once they start to phase out incandescents, how am I going to light up the chandelier hanging in my foyer? Or what about the marquis bulbs on top of my bathroom mirrors? Or the colored bulbs in my Wall Sconces? There are no replacement efficient bulbs for these devices...
Sure, for standard sockets and lamps, these CFLs and LEDs will work fine, but for the designer light in my dining room and the ambient lighting in my library, these bulbs will simply not work! I think more thought needs to be done before they get rid of all incandescent bulbs!
Posted by tech_ed@...
2nd Sep 2011
+2 Votes
+ -
Lifetime
In response to the lifetime issue - LED systems are much more resilient to cycling than other systems. There is no life impact for cycling (unlike incandescent / florescent / halide lamps) You can turn them off 100 times a second and have no impact on life. The response time is in the nanoseconds for pure colors and around 1 milisecond for the white parts.
Posted by jcreveling
27th Oct 2011
+1 Vote
+ -
Bulb Ban
Actually these EISA rules do not ban any bulbs. An efficiency limit is raised - focused on halogen efficiency and impacting only 40W, 60W, and 100W lamps. EISA does not affect lower wattage decorative lamps (which can be incandescent or any other lamp you like.)
Posted by jcreveling
27th Oct 2011
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