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The GE-First Solar panel efficiency battle is on

By | October 14, 2011, 11:16 AM PDT

GE will build a massive new factory in Aurora, Colo., to produce cadmium telluride thin film solar cells. The long-anticipated move is the centerpiece of a $600 million investment that aims to catapult GE to the top of the solar industry and repeat the success it had scaling up its wind business. It also puts GE on the hunt to overtake market leader First Solar, which uses the same semiconductor material in its panels.

The 400 megawatt factory has the capacity to produce enough panels a year to power 80,000 homes and will create 355 jobs in Colorado after completion. GE announced it was adding another 100 high-tech renewable energy-related jobs in New York.

GE is using an existing facility, which will enable the company to bring its panels to market more quickly, Victor Abate, vice president of GE’s renewable energy business, told me in a phone interview this morning. The first panels are expected to come off the line in 2012 with commercial availability in 2013.

The location makes sense. Earlier this year, GE bought PrimeStar Solar, a Colorado-based start-up that developed the technology behind GE’s panels and operated a 30 MW factory.

Although GE has the financial muscle and a deep technological pool to pull from, it still faces stiff competition and a challenging market. For one, solar prices dropped off a cliff — up to 40 percent — earlier this year as government incentives in Europe decreased and Chinese factories pumped out polysilicon crystalline photovoltaic panels, which created a supply glut.

And GE is competing against other successful cadmium telluride solar makers that have more manufacturing capacity. First Solar, the largest manufacturer of non-silicon panels in the world, is the thin-film solar company to beat. Although other companies including Abound Solar are expanding thin-film solar manufacturing capacity as well. Still, First Solar is by far the behemoth in the bunch. The company, which already has more than 1 gigawatt of manufacturing capacity, says it expects to build that up to 2.3 gigawatts by the end of the year.

GE says it has a strategy to beat out its competitors: make their modules lighter, larger and more efficient. Abate said the lighter, larger modules opens up more of the commercial solar rooftop market and makes them competitive for utility-scale projects.

Aside from GE’s financial prowess, Abate said the company has one advantage over pure play solar companies. GE’s various business units provides a large, widespread technological base to pull from. For example, the company has taken technology from digital X-rays developed by its healthcare unit and applied it to its solar panels, he said.

In April 2011, GE announced it had reached 12.8 percent efficiency on its cadmium telluride solar panel — the highest reported figure at the time. Several months later, First Solar announced it reached 17.3 percent efficiency in a lab, shattering the 10-year-old record set by National Renewable Energy Lab.  Those panels won’t go into production anytime soon, but it did provide evidence that an efficiency ceiling is still a ways off. First Solar said in a recent earnings report it expected to offer panels with 13.5 percent to 14.5 percent efficiency in 2014.

Meanwhile, GE has pushed its efficiency beyond 13 percent. The company has targeted a 14 percent efficiency for the modules produced at the new Colorado factory, said Abate.

Photos: GE

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Kirsten Korosec

About Kirsten Korosec

Kirsten Korosec is a contributing editor for SmartPlanet.

Kirsten Korosec

Kirsten Korosec

Contributing Editor

Kirsten Korosec has written for Technology Review, Marketing News, The Hill, BNET and Bloomberg News. She holds a degree from Northwestern University's Medill School of Journalism. She is based in Tucson, Arizona.

Follow her on Twitter.

Kirsten Korosec

Kirsten Korosec

Kirsten does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Innovation through Competition
Now that GE has entered the solar "game", I bet we're going to start seeing more developments in the renewable energy field. Competition brings out the best in corporations (trying to get the most income, but still) so in the end, the consumer wins with more technology available to us.

Juan Miguel Ruiz (Going Green)
Posted by Green Joy
14th Oct 2011
0 Votes
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What competition
Are we talking about the competition for government subsidies? Until solar power can stand on its own two legs without government handouts, it will be just a toy.
Unchain our country and let's all solve our energy problems. Green energy produces only 1 percent of our country's consumption. We still need nuclear and fossil fuels. We have the resources just remove all these stupid road blocks.
Posted by hornkt@...
26th Oct 2011
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Brewed coffee for you to smell
The only way I see for your statement to be valid is to say solar and wind don't produce all the time. I'll put that up against environmental negatives of fossil fuels and the inevitable break downs and power outages from whatever cause. Then there is FACT that renewables are just cheaper over time without subsidies.

Fossil fuel and nuclear energy can only be justified in 2013 to the extent they cannot be replaced by alternatives ie, wind, hydro and solar because the wind and sun are intermittent.

Net metering and the smart grid, supported by traditional centralized power production open up opportunities for huge efficiency gains by maximizing wind, but mostly solar. There is enough properly oriented roof space(just the roofs) to produce 75% of our energy needs today.
Posted by aunticorp
2 hrs ago
0 Votes
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Innovation...huh!
In my area of S.W. Fl. I witnessed a 2 megawatt solar installation at FGCU cost $8.50/watt, 6 years ago.

I just got a quote for 365 watts turn key for less than $3/watt (roof installed). The cost of the product has really come down as well as the installation costs. That's innovation, at least in large part.

With 25-30 year warranty on products and them likely to produce nigh on to 40yrs the economics really work. If I was in the Big Electricity business, like FP&L I would be corrupting some legislators to keep the wolves from blowing their house down. Oh, that's right. They already own the Public Service Commission and GOP controlled Florida legislature.
Posted by aunticorp
1 hr ago
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