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The exotic material in VW’s new lightweight car? Steel

By | September 7, 2012, 4:29 AM PDT

Steely: The new VW Golf makes use of advanced steel for lighter weight and improved mileage.

When German car maker Volkswagen introduced its latest VW Golf in Berlin this week, it proclaimed that the car weighs less than earlier versions of the popular small family vehicle and thus achieves higher fuel efficiency, thanks in large part to a material VW is using in the construction.

So what is this exotic stuff? Is it carbon fiber? Titanium?

No! Get ready for it. It’s, it’s, it’s … steel! Yes, steel - the same basic stuff auto makers have used for years. Same but different, of course. Stronger, for instance.

“One major reason for the bodyshell’s weight loss is the extensive use of high- and ultra-high strength steels,” VW says on its website. The company has increased the percentage of high strength steel from 66 percent to 80 percent, and nearly a third of that increase comes from ultra-high strength steel, it says. It notes that VW is  ”breaking the cycle of being heavier than its predecessor.”

220-Pound Loss: The reduction kicks the approximate weight equivalent of Tom Brady out of the car.

The World Steel Association seized the opportunity to applaud. “Volkswagen’s use of advanced steel technologies is a great example of how this transformed material can help automakers drive into the future of vehicle lightweighting (NEW VERB!) and safety,” said Cees ten Broek, director of  World Steel’s auto division in a press release (I’ve irresistibly added the boldface editorial comment).

The steel industry likes to point out that despite the sooty reputation of making the product, steel is playing a key role in improving the industrial world’s environmental performance. It notes that steel emits fewer greenhouse gases during production than do alternative materials such as carbon fiber, aluminum and magnesium. It also points out that steel is easily recyclable - about 30 percent of the world’s new steel comes from refurbished scrap - while claiming that carbon fiber is not.

And the industry says it is constantly improving steel’s quality, strength, durability and lightness.

That’s not to say that steel isn’t an environmental culprit. It accounts for about 8 percent of the world’s greenhouse gases. That’s the sort of thing that happens when you scorch the bejeezus out of coke - a carbon intense substance - and mix it with other ingredients to make your end product. But the industry is constantly working on improving its techniques. One steel maker the U.S. is even considering using a small nuclear reactor rather than fossil fuels to power its processes.

So by how much has the Golf - known sometimes through its 4 decades as the Rabbit - trimmed down? By up to 220 pounds. About a quarter of that reduction comes from the steel. VW has also chipped away in other areas, including taking 15 pounds off the seats, and even 6 pounds off the air conditioner.

The total reduction, 220 pounds, doesn’t particularly sound like a lot. It’s pretty much the equivalent of removing New England Patriots quarterback Tom Brady from the front seat or wherever you might put him. (As a Pittsburgh Steelers fan, I’d throw him in the back myself. I’d have used Pittsburgh QB Ben Roethlisberger for the analogy, but he’s slightly heftier than the married-to-a-model Brady, whose listed weight of 224 pounds fits this story to a T).

But in the practice of building cars, every ounce counts. As VW notes, “One benefit of lowering the Golf’s weight is better fuel economy.” It says that a 1.4 liter, 140 horsepower, turbocharged version of the new Golf with “cylinder de-activation” gets 49 mpg on gasoine, and that a 105-horsepower diesel version gets 62 mpg. (VW did not state mileage for the previous Golf in its press release).

VW will show the Golf at the Paris Motor Show later this month. Meanwhile, I’m going to steel myself for feedback from the carbon fiber industry.

Photos: Golf from VW. Tom Brady from Jeffrey Beall via Wikimedia.

Links to other steely SmartPlanet stories, including a turbocharged affair:

Before you write off carbon fiber, check this out:

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

Follow him on Twitter.

Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
+ -
Add lightness!
A recent post on the "Bring a Trailer" website for a 1980 Ford Fiesta garnered 154 comments. (Typical postings get 20-30.) I had a '79 model, and it was a hoot to drive. A big part of the fun was the fact that it weighed less that 2000 lbs. The current Fiesta weighs between 2575 and 2750, depending on configuration. I'm sure this Golf weighs more than a '78 model, but to actually have reduced the weight over the prior model is a wonderful reversal of the trend. Necessary, since they want to improve fuel economy, but it should serve to make the car more enjoyable to drive as well.
Posted by AlanLaRue
7th Sep
0 Votes
+ -
Size
Credit for admitting to be a former Fiesta owner. 1 of the best illustrations of how cars have grown is Honda's line. Civics are bigger than Accords used to be.
Posted by theotherwill
7th Sep
0 Votes
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There are many reasons for the bloat
One is that the footprint is so much bigger now. Today's Polo is not only significantly heavier than 1974's MkI Golf but also longer.
Posted by steve_jonesuk@...
10th Sep
0 Votes
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Typo
I try not to do this to often, but i think you missed a word. in the 8th? paragraph you state "One steel maker the U.S."; should this read "One steel maker IN the U.S."? as it is it implies that the U.S. is the one making the steel.
Posted by wyrmaster
7th Sep
0 Votes
+ -
Typo redux
I try not to do this too often, but you used a preposition, to, where an adjective, too, was called for.
Posted by lmarks@...
7th Sep
0 Votes
+ -
Let's get this straight
Imarks, I read your typo redux, and something didn't look quite right to me. The word, too, is actually an adverb, and not an adjective.
Posted by kitemanmusic
7th Sep
0 Votes
+ -
I noticed
Actually, I noticed that after I submitted the comment. I'm actually surprised you didnt ding me on my almost complete lack of capitalization.
Posted by wyrmaster
7th Sep
+1 Vote
+ -
Casualty of the Internet
Thanks to the Internet, blogs, etc. proofreaders, which provided my daughter a good living for years, have gone the way of the dinosaur. Too bad. It's obvious that errors distract the reader, detract from the message and diminish - in the eyes of the reader - the status of the writer. Witness what most of the comments, including this one, have centered on. Trouble is, most of the commenters (and me) are often worse writers making our statements even less credible. Bring those proofers back!
Posted by justajo
7th Sep
0 Votes
+ -
Light steel
The main thrust of the article seems to be that the steel has been made stronger, but does not really mention it being lighter. The weight savings are made by removing steel and other items.I suppose if the steel is stronger, it could be made thinner, but I don't think that's suggested. There is no doubt that carbon fibre is much lighter than steel, but it's more difficult to use in making body panels. The process has not been mechanised, as far as I'm aware.
Everyday weight saving can be made by not carry around an extra baggage, and not driving around with a full tank of gas.
Posted by kitemanmusic
7th Sep
0 Votes
+ -
Changing behaviour
It's my guess - and it's only a guess - that the reason automakers strive for better mileage is because drivers/owners want it without having to change their behaviour, lifestyle or driving habits. It is possible to get greater mileage out of nearly any car by changing how one drives. But few there are who want to do that. So...sell more cars by developing what the buying public wants. Given that, what automaker truly intends to teach its customers how to get better mileage? They may give lip service to it, or even appear to be committed to it ("We at [automaker name here] constantly strive to improve the planet through better engineering, etc."), but it's not the number one reason they do it.
Posted by justajo
7th Sep
0 Votes
+ -
HYBRID VEHICLES & ELECTRIC VEHICLES SOON TO OUT SELL
ELECTRIC HYBRID VEHICLES & ELECTRIC VEHICLES SOON TO OUT SELL ALL OTHERS

Energy has driven the world for over a thousand years Wind, Hydro and Solar are the oldest forms of energy giving power to all smart enough to use it.

In the last 200 years Coal, Oil and Nuclear has given energy to many worldwide and great power and wealth to only a few. At the cost of many lives in coal Mines, Oil Spills, Radiation, Cancer and Polluting the Air and Water on all of the Earth.

Unfortunately for the wicked there is not an unlimited amount of oil on earth. Just the same as the Forest Trees that clean the air and make Oxygen we breath and all living on earth need to Live. As some in denial are not able to recognize or ever see or live with blinders on.

Doctors and Drug ceo's have been making millions prescribing drugs to many that live near or by High polluted areas that hurt breathing our lungs and harm our children and all. That we all pay for. When all they need is Clean Air and Water, and Clean Cities.

Now common sense would be for all to look for a clean fuel Wind, Hydro, Geothermal and Solar. Renewable Energy is eliminating the need for Dirty Energy Worldwide at a record pace. With Solar Energy Clearly the front runner.

To the fear of some of the richest people on Earth. They to surprisingly are doing
something extraordinary investing in Solar Energy. After years of many of them trying to under mine it.

Fuel that makes energy to ship goods, or make electric for homes and manufacturing. Can transform whole nations into prosperity and wealth or poverty and economic hardships for most all. Just as taxes on taxpayers has done. For over two thousand years. Making slaves of many to the wicked and unjust few. History Lesson Roman Empire, Persian Empire now OIL Empire oh sorry OPEC.

The Freedom to get your own Power from the Wind and Sun, Solar Energy has been there for years. Are Libraries and Schools should have been the first to have gone Solar and Renewable Energy. And why are they not? Churches are all over the Planet. They are going to Solar Energy.

Thank GOD for the Pioneers like John Schaeffer that Started Real Goods The first and Best catalog for Renewable Energy and Scientist Bill Young at the FSEC Florida Solar Energy Center and Monica D. Key Lindbergh for many years wrote to legislators promoting Solar and Renewable Energy and many others.

These Pioneers helped put Wind, Solar And Renewable Energy in the Spotlight for all the World to see. One of The Greatest Scientists ever Albert Einstein Stared it with a Dream that the day would come that all the World would use Solar Energy. His many years of work with the law of the "Photoelectric Effect", and showing this to the World won him the Nobel Prize in Physics. For the "Photoelectric Effect"
Free Energy From the SUN in the heavens above.
We still do not teach this to our young.

Very soon Hybrid Vehicles and (EV's) Electric Vehicles will out number the ones that need oil and gas to go. With the ability to recharge them at home and work from the sun.

Tesla Motors with its new Model S electric sedan, will be one of many the World will see soon. Honda, Nissan, Audi,VW, BMW and Volvo are just some of the Car Companies putting into production Electric Vehicles a EV, and many more are and many are building Electric / Hybrid Vehicles. The DeLorean Motor Company will be putting into production by 2013 a DMC-EV Electric DeLorean, that will have a body and power plant that will last you a life time. Just think you can recharge them at home and work free from the sun Solar Energy.

The Lord's Little Helper
Paul Felix Schott

Now to own a car that will never rust way and runs on the power from the sun that's the one for me. Very soon most all on earth will be able to get energy by recharging from the sun and wind.
Posted by Paul Felix Schott
7th Sep
+1 Vote
+ -
Electricty is changing the world
The boom of electric vehicle's has helped relaunch the alternative energy movement . American's have become Green aware with the stylish new look's of the hybrids and EV's to residential powered Solar energy systems. Microgrids are giving California a option when it comes to electricity. Companies like Verengosolar.com are spearheading the movement for families to drastically lower there power bill and give them control of what there bill would be in the future. Verengosolar.com offers customers a unique view on bill payment they can forecast what the customer bill will be in 20 yrs by allowing the customer to lock in one low rate for tier's 3, 4 and 5 (current rate for tier {3} is .25 cent, tier {4} .28 cent and tier{ 5} .32 cent) that doesn't sound like a lot of money but take in consideration your tier 5 charge was .17 cent seven years ago, almost 100% increase in that time frame.With all the rebate's and incentive's California is offering the time is now to go solar!
Verengosolar.com is offering a $500 for referral's you don't have to be customer to take advantage of this program.
http://www.verengosolar.com/new-offers/solar-ev/
Posted by Calverdun
7th Sep
0 Votes
+ -
hopefully, better use of steel continues
It's the recycling aspect that rocks! Out with plastics like carbon fiber.
Posted by affordablecomputerguy@...
10th Sep
0 Votes
+ -
Steel is the most vital element for manufacturing industries.
Stainless steel screws and hardened wood screws in varying sizes from Rock Industrial to serve all your purpose in the area of cabinet, kitchen, roof and other metal fittings.
Please visit: http://www.rockindustrialsupply.com
Posted by AgathaT
16th Jan
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