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Nest’s smart thermostat now in Apple’s online store

By | May 30, 2012, 12:16 PM PDT

Apple is now selling the Nest Learning Thermostat, a sleekly designed device developed by Nest Labs — the Silicon Valley startup founded by the father of the iPod. Apple is selling the thermostat, which is loaded with intelligent features that allow it to learn, in its online store for $249, reported iLounge. The thermostat will reportedly be available at Apple retail stores as well.

Nest Labs has expanded rapidly since its introduced its learning thermostat just a little more than six months ago. The company announced yesterday on its blog will begin shipping the Nest thermostat to Canada. Nest also has partnered with Lowe’s to sell its thermostat, which is now available in more than 500 of the home improvement company’s stores.

Those are notable expansions. But the Apple deal is by far its biggest score.

Seven months ago, Tony Fadell, former chief architect at Apple who led the development of the iPod, and Matt Rogers, former lead engineer of the iPod and iPhone, introduced the Nest learning thermostat. The disruptive product sold out quickly of pre-orders and folks hoping to give the Nest as a Christmas gift had to wait until 2012.

Despite its short life, the Nest has already received a major upgrade, which I reported on in April. The learning thermostat received a software upgrade that added features including an enhanced energy history that gives users more detailed data on when heating and cooling was on in the past 10 days and how the weather or their thermostat adjustments affected their energy use. The hardware of the Nest also was improved.

Nest has had its hiccups as well. Honeywell filed in February a lawsuit alleging infringement of seven patents related to its thermostat technology. Nest has countered those allegations and in perhaps a not so coincidental move hired former Apple chief patent counsel Richard Lutton as vice president and general counsel to the company.

Photo: Nest Labs

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Kirsten Korosec

About Kirsten Korosec

Kirsten Korosec is a contributing editor for SmartPlanet.

Kirsten Korosec

Kirsten Korosec

Contributing Editor

Kirsten Korosec has written for Technology Review, Marketing News, The Hill, BNET and Bloomberg News. She holds a degree from Northwestern University's Medill School of Journalism. She is based in Tucson, Arizona.

Follow her on Twitter.

Kirsten Korosec

Kirsten Korosec

Kirsten does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Saw it at my local Lowes the other day.
I'd bet that has more distribution potential than being at an Apple store.

On the other hand, my guess is that people who shop at Apple stores are more willing to drop $250 on a thermostat than those who shop at Lowes, especially when there are plenty of less-slick yet capable programmable thermostats starting at $30 just around the corner.
Posted by JohnMcGrew@...
31st May
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The power of association
You're onto to something. People who shop at Apple are strongly connected to the brand. And they know Apple doesn't just endorse (which is essentially what this is) any old product or device. Lowe's reaches the broad group of people. Apple reaches folks committed to shelling out the $250.
Posted by kirsten korosec
31st May
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Such is the problem with this kind of high-tech marketing.
Eventually, the real money is in the mass distribution at a lower price, but they don't want to scavenge those super-high margin $250 sales. My guess is that in a year or two, these people will come out with basically the same device under a different brand name for the mass marketers and discount trade.
Posted by JohnMcGrew@...
31st May
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