Billionaire Vinod Khosla, the venture capitalist assistant who has an investor soft spot for clean technology, is interested in meat. More specifically, the next generation of meat. Or meat 2.0, as he recently described it at the TechCrunch Disrupt conference in San Francisco.
Khosla of Khosla Ventures revealed during a talk with Erick Schonfeld at the conference that he’s invested in a stealth hamburger company that wants to make meat a more efficient energy source. Khosla was mum on the specifics, but Schonfeld managed to get a few more details.
This is not like the cheese sandwich thing Sequoia just did, Khosla told Schonfeld in reference to the Flip video founder Jonathan Kaplan’s fast-casual restaurant The Melt.
The problem with hamburger today is that a pound of plant protein only a few percent gets converted into good meat. You can improve and perfect things.
What could this Meat 2.0 possibly mean? Silicon Valley parody twitterer Vinod Coleslaw had one idea.
Whatever this super-secret hamburger company is, you won’t have to wait long for details. A launch party next month in New York will provide all the meaty details.
Photo: Flickr user Peter Hellberg, CC 2.0