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LEDs turn towering sow’s ear into silk purse in Paris

By | March 23, 2012, 4:31 AM PDT

Don't look down: The view from the roof of Montparnasse Tower cuts out the tower itself, which many Parisians can't stand the sight of. But new LED lights have perked up the edifice's appearance.

The joke about Paris’ 690-foot tall Montparnasse Tower is that you get the best city view from its roof, because it’s the only location where you can’t see the monolithic structure that’s so architecturally out of place that it prompted authorities back in the 1970s to ban more skyscrapers in the area.

Holland’s N.V. Philips this week softened the ridicule, at least at night time. It has lit up the tower in LED lights that can change colors and brightness at the push of a button thanks to a digital control system. The tower’s fundamental scheme varies with the four seasons: green in spring, blue in summer, orange and yellow in autumn and white/deep blue in the winter.

The lights’ “scenography” also changes and pulses rhythmically, and will perform in sympathy with city events and festivals. Montparnasse’s new lights even wink with the more famously elegant Eiffel Tower across town to announce the hour.

Looks aside, the new decorative makeover saves energy too, as LEDs - light emitting diodes - are known to do. According to Philips, the lights use less than 10 percent of the electricity of the fluorescent lights they replace - 25 kilowatt hours versus 272. Philips likens their energy consumption to the amount of electricity required to operate 10 irons.  (What do you want, a nice looking skyscraper, or wrinkle-free shirts? Your choice).

The lights are mounted indoors but aimed out, up and down the 56 floors of Europe’s 13th tallest building. They’ll last for 15 years, Philips claims (let’s start the count now!). That represents another big savings in cost, as it cuts out the price of replacement bulbs and maintenance.

At last, a century after Picasso, the City of Light gets another blue period. And green. And orange. And white.

Photos: Paris city view from Benh Lieu Song via Wikipedia. Montparnasse Tower from Philips.

An LED sampler from SmartPlanet. (Want more? Enter ‘LED’ in the search box top of page. Be careful what you ask for, you’ll get it!):

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

Follow him on Twitter.

Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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Parisians can't stand the site of !!
Personally I would use the word "sight"

It is very good news on the LED power saving and lets hope the message is leveraged out to the widest audience
Posted by dieseltaylor
23rd Mar 2012
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"Sighting"
Oops. Good catch dieseltaylor. Way to sight the error in the photo caption, and to even cite it here in comments! I've now corrected it. "Site" was left over from an earlier construction referring to the site of the building. But you don't need to know that. I go out of my way to avoid silly mistakes like that, but sometimes, when working near, um, the speed of light, they creep in. Thanks for keeping me on my toes and in my spelling book.
Posted by markhalper
23rd Mar 2012
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