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LEDs set ‘fire’ to Olympic rings in London

By | July 31, 2012, 5:11 AM PDT

LEDs can emit a cold light. But here, they create molten steel. Look out below!

Fans of Olympic technology can think of the ongoing London 2012 games as the LED championships.

So many of the great visual effects of last Friday’s  opening ceremony relied on the versatility and controllability of light emitting diodes - those tiny semiconductors known for their energy efficiency and, as the Olympics are showing, for their transformation of public lighting design and display.

Assuming you’re one of the billions of people who watched or who have seen replays: You know those five giant Olympic rings that descended as molten steel into the show’s fiery industrial scene? Well, they were lit to liquid metal perfection by LEDs, according to an article in London’s Sunday Times (I’d provide a link, but Rupert Murdoch makes it available only to paying subsribers; I read the dead tree version).

Likewise, the crowd-turned-giant-digital-display took its magic from LEDs mounted on screens in between the 80,000 seats. LEDs also graced the undulating wings of the bicycle doves.

There's no escaping London's LEDs. Here they are on Tower Bridge.

And how extraordinary that a collection of LEDs created such a life-like image of the Queen greeting James Bond, aka actor Daniel Craig in Buckingham Palace…Just kidding! In a television production coup, that regal image was, of course, the actual Queen making her acting debut in the flesh.

Oh? Am I allowed to say “Queen” and “flesh” in the same sentence? Hmmm. Probably not. I think I just sentenced myself to time in the notorious Tower of London.

But that’s okay, because they’re likely to haul me into a cell with a view of Tower Bridge which is all lit up with, guess what? LEDs!!

It’s not all good. As I’ve said before, my eyes haven’t yet acclimatized to the LED hues, which sometimes can look about as warm as a refrigerator. I’ve noticed that with some of the TV shots of Olympic Stadium. Depending on which of its ever-changing color schemes is on camera, its palette can evoke “digital display blue” or “control panel red.”

That’s one for the industry to work on. Maybe by 2016 it can win some medals in that department.

Finally, this thought: Each of those LEDs sure do use a lot less electricity than a conventional incandescent bulb would. On the other hand, we’re using a lot more of them. What, I wonder, is the actual energy savings of that?

Photo: Molten rings from Nick J. Webb via Flickr. Tower Bridge from Richard Chivers via GE and Reformer Films.

More public displays of LED affection on SmartPlanet:

The ABC’s of LEDs on SmartPlanet:

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

Follow him on Twitter.

Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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British Sterotype's as vacuous as American's all being cowboys
"Can I say Queen/flesh in the same sentence". "Haul me to the notorious Tower of London"

If you have even been to the UK, you must have been on a tourist jolly.

All of the stereotype's you are using are as ridiculous as saying all American's are gun toting redneck cowboy's.

You need to get out more.

--
As a Britsh Taxpayer, London Olympics, although a good spectacle, are a GBP24bn waste of money in hard austerity times where the money has been flushed down the toilet.
Posted by neil.postlethwaite@...
Updated - 31st Jul
+1 Vote
+ -
Brits don't get irony
Hey Neil P -

It is my BRITISH friends who often joke that I'll get sent to the Tower for majestical irreverence. I'm basically parroting their ironic humor, or humour as you prefer. But as a Brit, perhaps you don't get the irony as well we Americans do! Ho ho ho, and how ironic...

Anyway, thank you, because you've actually touched on a favorite complex discussion of mine. It is British readers who occasionally write objections in these pages when I talk about the Queen getting "screwed" (by Mr. Archimedes, that is, to power Windsor Castle - follow the intermittently hilarious and offended comments after http://www.smartplanet.com/blog/intelligent-energy/hydropower-queen-gets-screwed-bristols-next/12288?tag=content;siu-container).

Equally, my aforementioned Celtic cronies don't really mean it when they warn me of incarceration in that dungeon place. And yet, there is a touch of truth in the jest. There is still a thread of the British psyche that fears and reveres this sort of thing.

It's part of what no one will ever truly understand and unravel: The UK is a country that manages to be a land both of great freedom, democracy and equality in many ways surpassing the U.S. (see public footpaths for just one example) while at the same time upholding institutionalized oppressive elitism that keeps the common folk in their place. It starts with the family in that little Buckingham shed, above which the flag flies proudly for the United Kingdom of Great Paradoxes.

Let's hope you're wrong about the 24 billion ($38 billion). I liked Danny Boyle's "anti-Beijing" opening ceremony as an homage to the plebs, epitomized by running the torch through the gauntlet of construction workers who built the stadium.

Let's hope that spirit carries through the Games' legacy, and leaves an economic uplift, not the commode to which you refer. I appreciate that this might be wishful thinking and there are no guarantees. But I give it a fighting chance, which, if I'm not mistaken, reflects some British spirit. I think Churchill once said something about fighting.

Then again, doomed pessimism is equally part of the national mindset.

Did I mention something about a paradox!!?? As a good American, I think I'll get on my horse now and ride out in search of more examples. I want to write a book on this subject. Yee Haw!!!
Posted by markhalper
Updated - 31st Jul
0 Votes
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Thanks for the reply.
Guessing your British friends have gone Colonial, see Carry on up the Kyber, as no-one in the UK says anything like that anymore, if they ever did.

You go on about UK institutions, but I see little overall difference with the Ivy League set in the US and them being fed by US Private Schools, becoming politicians, with a Pharaoh President sitting atop the pile. No money, no electoral campaign.

American's don't really do irony, it's a bit uncomfortable for them, in case the lawyers get in on it.
Posted by neil.postlethwaite@...
31st Jul
0 Votes
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Pick your poison
Yes indeed Neil, there are a lot of parallels between the two "monarchies"! Way too many to fully explore here. Both systems are flawed democracies, yet at the end of the day, not too shabby. Allow me to go anecdotal and describe just two areas where one "United" trumps the other:

POSSIBILITY OF PICKING ONE's SELF UP BY THE BOOTSTRAPS: This is still uniquely United States territory.
FREE SPEECH: Surprise gold medal to the United Kingdom. Even though the U.S. enshrines this in its constitution, the UK wins hands down. Turn on Radio 4's Today program any morning, and you might hear the Prime Minister subject himself to a 20-minute grilling. Could you ever have imagined Geoge Dubya doing such? Better under Obama, but many, many other examples. Ties into your point about buying elections: Oh my goodness, the distressingly vitriolic and misleading state of America's political ad campaigns.

And on and on...

By the way, I was of course being ironic in accusing the Britis of not getting irony. And on that subject: I really like your take on American lawyers as the enemy of irony. I've never thought of it that way, but I think you're onto something.

One footnote: There are exceptions to everything in this broad subject. For example: I know some Ivy Leaguers who are panhandling..

CHEERS!
Posted by markhalper
1st Aug
0 Votes
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Really amazing
i 've wrote an article before about led apply in Euro2012, it 's also exciting.
see here: http://www.hengda-led.com/see-what-philips-did-for-euro-2012-gorgeous
Posted by hoyulicn
31st Jul
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