Intelligent Energy

LEDs: bad Easter Bunny melters (video)

Posting in Energy

LED manufacturer Cree sends holiday message to incandescent bulb users: How many chocolate bunnies have to die before you switch to more efficient lighting?

In a macabre marketing display, Cree, a major LED company, sacrifices chocolate bunnies to sell their light bulbs.

Cree blogger "Ginny" places the two bunnies under a 12 Watt Cree LRP-38 and a 65 incandescent floodlight and films each bulbs heat effects over the course of 90 minutes. The time-lapsed video is creepy, yet informative.

Thirsty for more chocolate? Watch what happens when bunnies encounter an iron, a heat lamp, and a hairdryer.

via: EcoGeek

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Melissa Mahony

Contributing Editor

Contributing Editor Melissa Mahony has written for Scientific American Mind, Audubon Magazine, Plenty Magazine and LiveScience. Formerly, she was an editor at Wildlife Conservation magazine. She holds degrees from Boston College and New York University's Science, Health, and Environmental Reporting Program. She is based in New York. Follow her on Twitter. Disclosure