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LEDdown: Oversupply hits light emitting diode market

By | July 6, 2011, 5:35 AM PDT

Manufacturers have over-produced light emitting diodes (LEDs) and will face mounting inventories amid weak demand into next year, a new report claims.

Research firm LEDinside says that the industry will make about 100 billion LED chips in 2011 for a market that needs only 89 billion.

That 12% “oversupply ratio” will worsen to 21% in 2012 after LED makers add manufacturing capacity, according to LEDinside, a division of Taiwanese market intelligence firm TrendForce Corp.

“Although 2H11 is traditionally the peak season for the LED industry, doubt about oversupply spreads on weak market demand,” the report predicts.

LEDs hold great promise for energy efficiency and CO2 reduction because they require only about 10-to-20% of the electricity that powers incandescent light bulbs.

But the report notes that LED bulbs are failing to catch on in most countries other than Japan. While LEDinside doesn’t specifically blame high prices, critics often note that consumers balk at paying $40 for an LED bulb, even if the bulb does last a purported 25 years and drastically reduce energy costs.

LEDinside also blames the glut on slow demand for LED-backlit TVs. It notes that TV makers like Samsung and LG have lowered their forecasts for LED TV penetration rate to 50%, from 70% earlier this year. The industry will ship 203 million LED TVs in 2011, down from earlier estimates of 220 million, the report states.

A Chinese government crackdown on copycat mobile phones also contributed to the oversupply. Cellphone displays rely on LED chips.

On the positive side, “The number and scale of projects for outdoor lighting and architectural lighting in Europe and the US continued to increase, especially LED street lighting projects in Eastern United States,” the report states. “In addition, LED lighting for buildings also generally increased, including from decorative lighting for exterior building to indoor lighting.” Other growth areas include “lighting for plant growing, agricultural lighting (UV curing technology), and lighting for freezers.”

LEDinside also points out that S. Korean manufacturers including Samsung and LG have ramped up their own production of LED lighting products and could soon win a place among the world’s top 5 LED vendors

Photo: Philips

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor, Energy

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

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Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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Consumers versus commercial use.
Most consumers will probably shy away, but I'm seeing a pretty decent rush to use LEDs in commercial retail projects, most notably recently remodeled Starbucks, and of course a project that I'm working on, where we're mixing about half CFLs and half LEDs and zero incandescents.

With a glut, hopefully they'll lower prices. And with newer local adoption of energy codes to match the latest International Energy Conservation Code, this can only be a good thing for commercial project costs. grin
Posted by gork platter
6th Jul
+2 Votes
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Marketing marriage
Don't know why the green energy (wind/solar for residential) don't offer a package deal for install of energy producing device and LED lighting devices in the residence at the same time...seems like a marketing natural to me.
Posted by mike.horak@...
6th Jul
+1 Vote
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RE: LED oversupply
Good. Maybe the price will come down to a reasaonble level.

"LEDinside doesn???t specifically blame high prices..." Duh, they should; the masses are not going to pay $40 for a light bulb no matter how long it lasts or how much less energy it uses.

Husband: "Hey, Gladys, look at this new light bulb; it saves us $0.25 a month on our electric bill, and it'll last 25 years!"

Wife: "How much did it cost, Henry?"

Husband: "$40"

Wife: "Great, in a dozen years you can eat tonight's dinner that we can't afford to buy."

critics often note that consumers balk at paying $40 for an LED bulb, even if the bulb does last a purported 25 years and drastically reduce energy costs.
Posted by bb_apptix
6th Jul
+2 Votes
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Truckers
HIghway and construction equipment have really picked up on LEDs. No maintenance on taillights. @30 minutes to swap out a couple bulbs with union wages around 30$ an hour, it don't take long to recoup.
Posted by juu@...
6th Jul
+2 Votes
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Consumers haven't changed much
I sold long life lighting 25 (or so) years ago. The only market was commercial. The commercial buyers were only looking at labor savings, primarily for locations that required using ladders or scaffolding for changing lighting which in man hours was much more expensive to replace the bulbs than the bulbs themselves.

With the advent of lower cost LEDs that last even only 10-15 years think about how many maintenance jobs are no longer needed. The more we advance our technologies the more jobs they replace.

Consumers back then wouldn't touch it. Pretty much for the same reason they buy cheap products today. They only look at the immediate affect on their wallets not the accrued savings. They'll buy four $25 toasters before they'll buy one $70 toaster that will outlast the cheaper and its replacements and its replacement's replacements. This is why Wal-mart flourishes.
Posted by NoSacredCow
6th Jul
-1 Votes
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yes and no
You have to take into consideration that led lighting is pretty poor at best. If the distance you need light is more then a foot the intensity isnt there so its at best insufficient. then they make claims the bulbs last for 25 years which with cfls we all know those 25 year claims really mean about 6 months maybe a year if you spend extar on a premium name. Fact is incandescent take more power but last longer cost less and out light leds and cfls. i have switched to cfls and save monthly money but I buy bulbs 6 times more often.
Posted by Fletchguy
6th Jul
+2 Votes
+ -
It DOES beg the question
of what they are doing to make the life of these devices shorter, if they only last a projected 25 years.

The technology behind an LED chip should in theory last a *lot* longer than 25 years; indeed a CFL should also last that long. The reason CFLs and FL tubes dont is because they are designed to fail.

A FL is quite simply a glass tube with a vacuum in it, lined with Phosphor and with two electrodes one each end. High voltage is allowed to pass through the vacuum, emitting UV light inside the tube. This excites the phosphors, which re-emit the UV at a lower energy, ie visible light.
That being said, a tube should then last forever, or at least as long as the vacuum (there is a mercury arc rectifier in a museum close to me, its 150 years old and in working condition)... But the reason they dont is because they manufacturers took Tesla's design and replaced the electrodes with coils, one each end, that are under-specified for the job and are in fact designed to burn out!

Having followed Tesla's work and learned a little about high voltage, I now recycle my FLs. When they burn out, I swap out the driver circuit for a redesigned one using higher Volts and virtually no Amps that will light the tube again, where a mains supply will not. They also have such tiny power requirements to work in this mode, that they will light from a single AA cell running the circuit - even an 18W tube will run on less than a Watt once its sucky driver is removed.

All our lighting is poor, and will be all the time we are buying it from a manufacturer who is making a profit.
Posted by SiO2
7th Jul
+2 Votes
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It's the cost, stupid!
When LEDs come down to reality and cost a minor premium to CFLs, then, & only then, will they catch on. Saving energy is wonderful, but most folks can't afford a $40 light bulb, let alone 10 or 20 to outfit a full household!

It's like CFLs. I paid $20 for my first back in the 1980s. Now they are $2-3. When LEDs cost $4-5 they will sell - like hotcakes!
Posted by jalbertini
6th Jul
+2 Votes
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Problem is you can't trust technology ...
Having spent good money kitting out my house with comparatively expensive long life CFL I'm not likely to scrap it all prematurely for even more expensive longer life LED. Perhaps once CFL has passed its payback life and started to show me a real profit I might play again.

I won't be suckered into making a loss on the last technology in the hope of making a profit on the next one. When the CFL fails I'll consider buying LED.
Posted by PassingWind
6th Jul
+1 Vote
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Understandable
This is completely understandable because the benefit-cost ratio of LED lighting is very low.
Posted by dangnad
6th Jul
+1 Vote
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Colst and Color
Cost of course is a major factor in low offtake of LED bulbs. I however take exception to the quality of light.

I have been using a refrigerator for more than 60 years. They have always had low power incandescent bulbs for inside illumination. A couple of months back I purchased a new Panasonic refrigerator which has LED illumination. It is extremely bluish and VERY VERY uncomfortable. Apparently a big chunkof visible spectrum is missing.

Until this is corrected there is no way I am buying LED bulbs.

Another item of note. I have had a Samsung LCD monitor for 10 years and a Casio PDA for 15 years with fluorescent back lighting . There is nothing wrong with these. Why should I be expected to pay something like 35% to 40% extra for LED back lighting as compared to the standard fluorescent in a TV?
Posted by pmshah@...
Updated - 7th Jul
+1 Vote
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Thank you very much
Well done! Thank you very much for professional templates and community edition
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Posted by yarinsiz
Updated - 25th Aug
0 Votes
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Watts vs Lumins
One problem is most people don't know how to compare a regular 60 watt Incandescent bulb to an LED of the same in Lumins. There isn't anything on the packages & they don't have a chart comparing the two above the displays for LED's. It's like a big corporate secret that the don't want anyone to know about!
Also I find that the LED's I've purchased to put over our dinning room table just weren't bright enough to do the job as compared to an Incandescent bulb.
Posted by ronfdunn@...
Updated - 31st Jan
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