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Hail gasoline! Boom times and jobs at UK’s Jaguar Land Rover

By | July 25, 2012, 9:30 AM PDT

This Jaguar FX Sportbrake station wagon is rounding the bend from the industry's fossil fuel past - to its fossil fuel future!

Man made climate change? The scourge of fossil fuels? All that stuff can take a back seat when it comes to creating jobs.

So it would seem at Jaguar Land Rover. The Indian-owned maker of big gasoline and diesel powered cars is expanding its factory outside Birmingham, England to churn out fossil fuel powered station wagons and other cars.

To be fair, JLR seems to offer decent efficiency from its internal combustion engines. The website Auto Express noted in May that the station wagon, called the XF Sportbrake, ranges between 44 mpg and 53 mpg, depending on the model and engine size.

But these vehicles, efficient though they may be, are still drawing straight from the fossil fuel siphon, and not from alternative sources, like the electricity grid that feeds electric cars (which, of course, also relies heavily on fossil fuels, but still reduces the CO2 footprint). No “hybrid,” no “hydrogen,” no “biofuel” in this JLR chapter.

Never mind that.

Or that JLR will presumably put many of the automobiles on fossil fuel powered ships that will travel half way around the world to China and other favorable markets, belching copious CO2 into the atmosphere as they navigate the ocean waves. JLR, owned by India’s Tata Group, exports about 80 percent of production from the factory in suburban Castle Bromwich - and that’s how it recorded a £352 million ($545 million) profit surge to £1.5 billion ($2.3 billion) last year, the Guardian notes.

Work, work, work. These guys have jobs pushing a Sportbrake off the line near Birmingham. They'll soon have 1,100 new co-workers.

Today’s JLR press release mentions none of that of course. Rather, with quotes from JLR executives and from the UK government’s Business Secretary Vince Cable, it spins the importance of jobs. Jobs jobs jobs jobs jobs.

Did I say jobs? In case not, see if you can spot the word and its equivalents in this excerpt from the release, which carries the headline Jaguar Land Rover Announces 1,100 New Jobs in the UK. I’ll help you out by adding bold typeface:

Commenting on the new jobs, Des Thurlby, HR Director at JLR said: “We have embarked on the most ambitious recruitment campaign in the company’s history, hiring 8,000 people in the last two years. We provide high quality training and development for all of our employees so this latest announcement for 1,100 jobs is great news for the West Midlands and the UK supply chain.”

JLR anticipates that the launch of these new Jaguar models will also support thousands of jobs in the UK supply chain.

Business Secretary Vince Cable, said: “This is fantastic news for Castle Bromwich that Jaguar Land Rover is creating more than 1,000 jobs to support the production of new models at the plant. This expansion is a clear demonstration of Jaguar Land Rover’s continuing commitment and investment in the UK.”

JLR timed its announcement well. It helps offset today’s grim revelation from the UK that the country officially plunged deeper into recession. The Office of National Statistics reported GDP fell by 0.7 percent in the second quarter, marking the country’s third consecutive quarterly slip. Jaguar sales are up 19 percent through the first half, compared to the same period in 2011, JLR says in its press release.

The plant expansion epitomizes the proverbial trade-off between economic growth and environmental sustainability - a balance that in the ongoing, drawn out global economic slowdown can skew towards “growth.”

It echoes both Mazda’s decision to emphasize the internal combustion engine, as well as Rolls-Royce’s success selling gas guzzlers to China. The auto industry is moving toward more fuel efficient models of conventionally powered cars - at least half of that combination is a good thing.

Now if you’ll excuse me, I have to get an application into the assembly line outside Birmingham. A job there would probably pay more than journalism.

Photos: Jaguar Land Rover

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

Follow him on Twitter.

Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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Shipping pollution overseas does not stop global warming
Obama and EPA are regulating coal fired power generation out of existence. So America has begun exporting coal to China. Is this is a better solution than creating cheap energy and high paying jobs in the USA?

Progressive are so innovative they have my creative juices flowing. We should issue heat credits from Florida to little old ladies in New York who cant afford to heat their homes. And cooling credits from Alaska to retirees sweltering in Floridas summer sun. Why we could even solve the health care crisis by letting the healthy citizens sell wellness credits to the sick. Now if we can only stop the hot air exhaled from liberal politicians mouths.

China is using every energy resource, including natural gas and coal to fuel its economic growth. And China is generating less than 1% of its energy from clean energy sources.

America is the Saudi Arabia of coal and has hundreds of years of natural gas. The USA, like China, should use these resources to declare energy independence from OPEC, create domestic jobs and cease funding terrorists, while eliminating the need to fight trillion dollar wars in the Middle East.

Imagine the lives that could have been saved and Americas economy if those trillions had been spent in America.
Posted by Repeal
25th Jul
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The Concept of Cap & Trade is Absurd
The real reason Cap & Trade is being foisted on the world is it creates a 3 trillion dollar commodity market for you guessed it: hot air. Finally politicians have found a way to put a price on their most abundant resource! And for politicians there is no downside as nothing has to be actually produced.

The real beneficiaries are the rich special interest who will get wealthier setting up and trading in this new commodities market. But citizens will pay more taxes to operate new regulatory bureaucracies and more for goods as business passes the cost along.

And all this is based on the premise that operating automobiles is resulting in global warming. Question: did Fred Flintstones truck fleet cause the last period of global warming or is global warming a cyclical event that is more affected by sun spot cycles. The Earth has had multiple tropical and glacial ages over the millennia. The most recent news is that the oceans of the world will be cooling for the next 25-30 years.

Furthermore, it is my understanding that the most prevalent hot house gas is water vapor. Should citizens of earth try to stop the rain cycle?

And if we are going to implement Cap and Trade who will decide what the optimal CO2 carrying capacity of Earth is?

And there are questions about how to implement financial controls and reliably audit such a system. Will every person and business on the planet be issued C02 permits? Is the permit an asset a business can liquidate when it goes out of business? If a business in California goes out of business and sells its CO2 permit to a company in England, will a new company in California have to find another seller to open his business and replace lost jobs? After all, if there is an optimal CO2 carrying capacity then an increasing population and more businesses means a lower standard of living and reduced CO2 allotment for each.

Upon their death can Mom and Dad leave their CO2 permits to their children? Should Mom and Dad be limited to having two children?

What about the countries that do not subscribe to Cap & Trade. Will multi-national companies export new construction and jobs to 3rd world non-subscribing countries? And the flipside, will the people of the Amazon miss out on new opportunities because an American company bought thousands of acres to be left unused to acquire carbon sequestration credits.
Posted by Repeal
25th Jul
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