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Google cans solar energy project

By | November 23, 2011, 8:37 AM PST

Google joins a growing list of companies that will no longer back solar thermal plants like this Brightsource installation.

Even when you have all the money of Google, you should spend it wisely. The search giant, which invests heavily in renewable energy initiatives, backed off of at least one of them yesterday.

Google said it is dropping development of “solar thermal” electricity because solar thermal cannot keep pace with the rapid price decline of another solar technology – photovoltaics. The solar thermal cut came as part of Google’s decision to axe its 4-year old Renewable Energy Cheaper than Coal initiative, although other renewable programs remained intact.

“The installed cost of solar photovoltaic technology has declined dramatically over the past few years, making solar photovoltaic technology a compelling choice for consumers,” Google Fellow and senior vice president of operations Urs Hölzle said in a blog post.

Photovoltaics use solar cells embedded in panels to directly generate electricity. Solar thermal uses mirrors to focus sunlight on a fluid that heats up, creates steam and drives a turbine. It’s also known as “concentrating solar power” (CSP).

Google’s investments in solar thermal have included $168 million in a giant solar farm that Brightsource Energy Inc. is building in Ivanpah, Calif., and a $10 million infusion in Burbank, Calif.-based eSolar.

A picturesque solar thermal plant near Seville, Spain.

Solar thermal makes a spectacular picture, especially the sort that reflects sunlight up to a tower (some solar thermal plants reflect the light onto pipes that run past parabolic mirrors). But several energy companies have started to back off the technology in favor of photovoltaics, such as at California’s huge Blythe installation. The chairman of Spanish utility giant Iberdrola recently blasted solar thermal as senseless.

Still, other companies are standing by it, noting that it’s the right choice under certain conditions. It is the centerpiece technology in the Desertec Industrial Initiative’s overarching long term scheme to provide 15 percent of Europe’s electricity from solar farms scattered across N. Africa and the Middle East. Construction is set to begin on the first of Desertec’s solar thermal plants next year in Morocco, with a $297 million loan from the World Bank.

A third approach to solar, called concentrated photovoltaics (CPV), borrows from both PV and solar thermal, in that it magnifies sunlight onto solar cells.

In canning its solar thermal work, Google is reigning in what some critics have argued was a push too far afield of its core business of Internet search and advertising. As SmartPlanet’s Larry Dignan wrote when Google launched Renewable Energy Cheaper than Coal in 2007, “Unless Google is putting ads on windmills it looks like a detour that could make shareholders squirm.”

Google has freely published results of its research in the solar thermal on the web.

Google’s now defunct Renewable Energy Cheaper than Coal (RE<C) also invested in  Potter Drilling in an effort to advance geothermal power, and financed a recent geothermal map of the U.S.

This is not the first time that a Google energy investment has run aground. Two years ago, Google-backed AltaRock Energy abandoned a geothermal project in California after hitting “geological anomalies.”

Although Google is retiring its solar thermal and RE<C program, Hölzle said the company remains committed to other renewable energy initiatives.

“We will continue our work to generate cleaner, more efficient energy—including our on-campus efforts, procuring renewable energy for our data centers, making our data centers even more efficient and investing more than $850 million in renewable energy technologies,” he said.

Some of Google’s others renewables investments have included $280 million and $75 million respectively in residential PV firms Solar City and Clean Power Finance; $157 million in a Mojave wind project called Alta Wind Energy Center; $100 million in Oregon’s Shepherd’s Flat wind project. It has also taken a 37.5 percent equity stake in the Atlantic Wind Connection project in the U.S.’s mid-Atlantic region, has backed the Peace Gardens wind farms in N. Dakota, and has help to fund Makani Power, an Alameda, Calif. startup that aims to harness electricity from wind turbines mounted on kites.

“In addition to investing in renewable energy for our own operations, we’re investing in renewable power projects to grow the industry as a whole,” the company said on a web page. “Specifically, we’ve invested hundreds of millions of dollars in renewable energy projects such as large-scale wind and rooftop solar. When added up, these projects represent a total capacity of over 1.7 GW, which is far more electricity than we use. To put this in context, this electricity is equivalent to that consumed by more than 350,000 homes.”

In addition to bowing out of solar thermal, Google also axed a number of IT initiatives. The full list is on its blog post.

Photo: Brightsource

More solar rock-’em sock-’em:

Some Google soothsaying from 4 years ago:

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Mark Halper

About Mark Halper

Mark Halper is a contributing editor for SmartPlanet.

Mark Halper

Mark Halper

Contributing Editor

Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.

Follow him on Twitter.

Mark Halper

Mark Halper

Mark has no financial holdings in the companies he writes about. He occasionally travels at the expense of companies or their press relations agencies in order to report on a company or industry event related to it; Mark will prominently disclose this information when appropriate. This relationship will have no influence on his coverage. Companies he covers do not get to review columns in advance, or select or reject topics.

He writes for SmartPlanet and is not an employee of CBS.

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Google's Hesitation on Renewable Energy
My Grandfather kept saying I'm not getting a Color TV till they perfect the dam things, He'd rather watch Black n White through a Magnifing Glass til then. I sort of relate to what keeps happening in Technologies today. I've had my original iPhone 3 yrs now and its been outdated for some time now. Solar Energy is kind of like that. I would hate to invest millions into a Solar project only to see the Technology outdated before the project was finished. The latest advances in Solor Energy being developed at MIT are 3D Vertical Structures and they can be sprayed onto practically any shape and are 50% more effecient along with the fact that even on rainy days they produce just about as much energy as clear weather days. Think about this for a moment: Flat Panels occupy a certain area or space and must be unobstructed above their surface. Not so with 3D Vertical structures. You could have a Vertical Solar Structure almost any desireable height, and the bigger and taller the more Energy. Being able to Spray the Cells onto almost any shape, means you could place these Solar Energy Cells in places where they can fit into the surrounding areas like natural or artistic creations. 3D Vertical Solar Energy Structures, You will become familiar with that reference term very soon. http://energyreviewsinfo.com
Posted by Chereen
Updated - 23rd Nov 2011
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Concentrated
It seems to me that the advantage of solar thermal is that it uses mirrors to concentrate solar energy, whereas the advantage of photovoltaic is that its direct energy conversion is simpler and more efficient.
Isn't there a case for using mirrors to concentrate solar power onto PV cells? I'm assuming that mirrors are cheaper (per unit area) than PV cells. Is there a problem with this - perhaps that the cells would overheat? Has it been done?
Posted by steve_jonesuk@...
24th Nov 2011
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solar energy
As the industry dealing with solar energy makes effort to substitute polluting fossil fuels, it is in their best interest to ensure that pollutants from the solar panels do not go into the environment. New companies and manufacturing units are therefore coming up looking for ways to recycle or reuse these solar modules when they are totally exhausted. Want to more about solar visit us at : http://solarpanels-china.com/
Posted by solarpanels1
11th Apr 2012
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