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Chart: How are homeowners paying for solar?

By | October 19, 2011, 10:52 AM PDT

Not long ago, a homeowner or commercial property owner who wanted to install solar on their rooftop had to have a chunk of cash readily available to cover the rather hefty upfront costs. Solar companies, realizing they’re missing a big piece of the market, are now offering third-party financing options such as leases or power purchase agreements. The financing and leasing options have proven popular.

Sungevity, SolarCity and SunRun all offer financing. Even Google has jumped into the third-part financing game. The search engine giant (and clean energy investor) created a $280 million earlier this year with SolarCity to help finance residential solar installations. Other recent entrants include Clean Power Finance and One Roof Energy.

And today, Vivint Solar announced it will offer financing for 2,400 solar projects currently in its pipeline via $75 million funded by US Bancorp.

Check out these two charts from GTM Research’s Solar Market Insight, which Greentech Media highlighted today, that show the rise in third-part financing.  Keep in mind the charts only focus on California.

The second chart shows the same trend with non-residential installs. Note that third-party financing grew from 7 megawatts in the fourth quarter of 2010 to 17.6 MW in the first quarter of this year.

[Via: Greentech Media/GTM Research]

Photo: Wayne National Forest

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Kirsten Korosec

About Kirsten Korosec

Kirsten Korosec is a contributing editor for SmartPlanet.

Kirsten Korosec

Kirsten Korosec

Contributing Editor, Energy

Kirsten Korosec has written for Technology Review, Marketing News, The Hill, BNET and Bloomberg News. She holds a degree from Northwestern University's Medill School of Journalism. She is based in Tucson, Arizona.

Follow her on Twitter.

Kirsten Korosec

Kirsten Korosec

Kirsten does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Solar for homeowners
Maybe solar for homeowners works when you're Al Gore and have a 10,000sf house and use 16,000KwH of electricity each month.

For the rest of us....

I live in Austin, Texas and we had the hottest summer in my lifetime this year. My peak month of electic use was in August 2011 when I used 1,100 KwH of electicity in my 3/2/2 home, at a cost of about $112. My September usage was between 900-1000 KwH, at a cost of about $94.

So let's say I spend $20,000 to put solar panels on my home and save 15%. I can save $10-15 a month during the summer and a few bucks a month the rest of the year. What's my packback, my ROI? There is none.

In the extremely not very likely best case, suppose I was to spend $15,000 and save 30%... totally unrealistic, but what the heck, we're trying to be "green" here. In this hypothetical case, I could save maybe $300 a year on electricity costs. My packback would only be 50 years!
Posted by bb_apptix
Updated - 20th Oct
+2 Votes
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Interesting
bb_apptix,

I am fairly sure for 20K you can easily have a 6-7K solar installation performed (even higher capacity if you install it yourself), as prices have come down quite a bit - assuming you want just a "grid tie" system where there are no batteries.

A 6K system would probably provide full output (in Texas) for about 6 hours per day average, making 36KwH of power, if my calculations are correct. Multiply that by 30 days and you get 1080KwH. If your highest use was 1,100 KwH per month, I would expect this system to nearly provide all your power for 20K, no? I may have something wrong with my numbers, if so, please let me know.
Posted by johnnwvs2
Updated - 20th Oct
+1 Vote
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Solar ROI
In reply to bb_apptix, what's the cost of the bank of batteries and have you included their replacement cost?
Posted by nuzerxe
21st Oct
+1 Vote
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Borrowing money for solar panels
"If you can't pay cash for it, you should not purchase it."

I have used this philosophy all of my life and it has worked very well for me. I was able to retire in good financial shape at the age of 56.
Posted by Banyon
20th Oct
+1 Vote
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Borrowing v. Cash AND Solar in Texas
Banyon: while I agree with your quote in general, it doesn't really apply to the common financing arrangements today. In California, half of new solar installations for homes are lease or PPA deals that require little or no down payment and low monthly payments that in totality are usually less than the money that would have been spent upfront for a cash purchase. This is possible because the homeowner is not actually buying the PV system, but merely 'renting' it; the owner is a business entity that is able to depreciate the system, unlike an individual, and pass some of the savings onto the homeowner.

bb_apptix: I'm surprised you didn't use more electricity (kWh) during the heat wave of summer; you're house must be well insulated. Even so, you're math has one flaw: the $10-15 a month you save represents only the utility savings in the first year. Each year utility rates increase that savings increases. That's why the payback occurs faster than you are suggesting.
Posted by justp_98@...
20th Oct
+1 Vote
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Ontario Canada MicroFIT Homeowners sell to Government
Check out Ontario Canada's MicroFIT program as an example of what government can do to support alternative energy sources. The biggest problems they have is so many are taking them up on their offer and enhancing their infrastructure to meet the new sources.
Posted by bevmillar@...
20th Oct
+1 Vote
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Batteries
To Nuzerxe,

If you are replying to my message, I was writing about a grid tie system only.
A grid tie + battery system is probably almost twice the cost per watt plus more maintenance in the long run.

I have been tracking the price of solar for a long time now and though I have been interested in solar/PV for well over a decade, it is finally getting to a price point that makes sense. Prices have been dropping fairly well lately.

John
Posted by johnnwvs2
22nd Oct
+1 Vote
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Agree
I ,like John, have been into the solar route for many years. I live in south Florida and every evening I walk my dogs I shake my head in disappointment, because every home in my neighborhood is without solar panels. I believe the insiders of the Big Oil Corps will keep the price of going solar tempting but still just outside of the reach, that is if they do themselves get some of the profit. I want a grant. Thats what I would like or Google and the others want a research home please come knock on my door.
Posted by xhawkx
26th Oct
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