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Another troubled solar panel maker halts production, cuts jobs

By | November 9, 2011, 2:46 PM PST

And down goes another one. Energy Conversion Devices, a maker of solar thin film laminates, has shut down production and will furlough about 400 employees at its factories in Michigan, Mexico and Canada. The Michigan-based company also plans to cut 500 jobs at the end of the year, the Detroit News reported.

The company calls the temporary suspension an “inventory control measure,” which means it made too many solar panels than it could sell. The company, which said it is working to restructure its debt, also has $263 million in outstanding notes that are coming due in June 2013.

ECD isn’t the only solar manufacturer that is struggling. Energy Department loan guarantee darling Solyndra went belly up earlier this year as did Evergreen Solar and SpectraWatt; SolarWorld closed its California solar module assembly factory; and Solon closed its 60 megawatt solar panel factory in Tucson, Arizona.

A precipitous drop in prices — thanks to a continuous flood of cheap solar panels from Asian manufacturers — has been a boon for consumers. And while U.S. and European manufacturers saw sales go up in many cases in 2010 and 2011, prices have fallen even faster with a consequent drag on profits.

But ECD’s problems began before this recent market shakeup. While other solar manufacturers enjoyed a boost in sales last year, ECD was in cost-cutting mode, which continued into 2011. In May, ECD announced it would cut 300 employees or 20 percent of its workforce, while at the same time it invested about $12 million on a new plant in Ontario — a bet on future growth that so far hasn’t panned out.

The root of the problem, lies largely with its product — a flexible thin film laminate which doesn’t require glass to protect the solar cells.  The product itself serves a niche client who needs a lightweight solar installation. However, the company is especially sensitive to price because its solar panels are less efficient than the common silicon panels.

That means the company’s survival hinges on its ability to manufacturer their panels cheap enough to make up for the less-than stellar efficiency. A task that right now, it hasn’t been able to achieve.

Photo: Flickr user hans.gerwitz, CC 2.0

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Kirsten Korosec

About Kirsten Korosec

Kirsten Korosec is a contributing editor for SmartPlanet.

Kirsten Korosec

Kirsten Korosec

Contributing Editor, Energy

Kirsten Korosec has written for Technology Review, Marketing News, The Hill, BNET and Bloomberg News. She holds a degree from Northwestern University's Medill School of Journalism. She is based in Tucson, Arizona.

Follow her on Twitter.

Kirsten Korosec

Kirsten Korosec

Kirsten does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Sad...in more ways than one
Sad these companies can't compete and jobs are lost. But how many of them, other than the already-named cheats, have taken Obamacash and gone under anyway? I daresay all of them to some extent. So sadder still our hard-earned dollars stolen from us in the form of taxes end up in the pockets of the politically-connected running chic "green" companies
Posted by justajo
10th Nov
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Another Bush disaster.
While President GW Bush, his oil industry friends and Koch brothers fought against American development of solar cell technology to protect the 1%, they allowed China to take an insurmountable lead in solar cells. All that President Obama and American entrepreneurs have done in their efforts to overcome the Republican/oil industry attacks on alternative energy development have been effectively stymied by a crowd of do-nothing Republican Senators and tea party know-nothings. The future is inevitably direct solar and concomitant reduction of reliance on centralized energy production and distribution. Unfortunately, the Republican 1% will likely ensure that the benifits of that future will be Chinese, Korean, Indian, Brazilian and other businesses, industries and workers instead of Americans.
Posted by DCGadfly
10th Nov
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This is normal for any developing market
You can't pin this on Bush et. al. In fact, this is a sign of a healthy industry undergoing fierce competition. It signals that we really don't need to be subsidizing solar going forward.

Think back to the '70s and '80s when personal computers were being developed. There were all kinds of small computer companies that formed and then died because they couldn't compete. Yet the industry itself survived, and delivered cost/function gains that largely adhered to Moore's Law.

In fact, the prices are dropping so fast I can't see any reason to put in solar today when waiting a year will bring the price down by a double-digit percentage drop. We see the same thing with electronic gadgets. The difference is that if you buy an iPad2 today, you get the pleasure of using a new and innovative gadget. With putting in solar today, you still only get the same old electricity you get from your electric utility. What's the rush with solar, especially as it's still more expensive than what you pay your utility?
Posted by zackers
10th Nov
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