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With bike-sharing program, Mexico City bike culture takes off

By | January 26, 2012, 5:00 AM PST

MEXICO CITY — When the capital first launched its bike-sharing program, Ecobici, in 2010, promotional posters portrayed businessmen and women in suits pedaling to their next meeting or lunch date.

What seemed at the time like a far-fetched proposition in automobile-obsessed Mexico City has become a reality.

During the late afternoon lunch hour, the bike lanes along Reforma Avenue are busy with riders in slacks and dress shoes, briefcases tucked handily inside the Ecobici’s metal compartment. Ridership on Reforma Avenue – where segregated bike lanes run through the heart of Mexico City’s business district – rose 60 percent in 2011 compared with the prior year, thanks largely to growth in the number of Ecobici users.

The Institute for Transportation and Development Policy (ITDP) reports that the segregated bike lanes known as the Ciclovía saw the number of riders climb, on average, to 1,817 per day in 2011, up from 1,130 in 2010 and a leap from the roughly 70 riders per day in 2008.

Cyclists on the Ciclovía pedal in the shadow of the capital’s tallest skyscrapers – which house among them global banks, the Mexican stock market, four- and five-star hotels – parallel to the vehicles traffic zooming by. Ground-level barriers prevent automobiles from crossing into the cyclists’ lane.

Ivan Tellez, who works at the stock market, pulled a red-and-white Ecobici off the rack on Reforma as he prepared to zip down the street to meet his sister, who works in another tower nearby, for lunch. He uses his Ecobici membership daily during workdays, he said, leaving his car as far as possible from the congestion of the business district.

The program “is really great, similar to the one in Paris,” he said.

Mexico City’s bike-sharing program is modeled on those in Paris and Copenhagen and was at the vanguard when it opened in 2010. U.S. cities are following suit, with programs recently begun in Boston and Washington, D.C.; New York plans to implement a bike-sharing program this year.

The Ecobici program has swelled both in terms of users and daily trips in its first two years, while the Ciclovía “is beginning to suffer the symptoms of saturation,” ITDP said in its report. The organization is advocating the city do even more “to facilitate cyclists’ transit.”

ITDP, headquartered in New York, maintains a base in Mexico City, where the organization consults the city government on resolving mobility issues and fostering sustainable transportation; the organization has had a hand in developing bike policy in the metropolis.

Here’s more on the profile of riders in Mexico City, according to the ITDP report: Women riders are making up a larger part of the total ridership, which is still dominated by men. One in every five cyclists is female; the number of female riders increased 2 percent in 2011 compared with the prior year. The majority of riders are between the ages of 20 and 40. And most people are using the Ecobicis by and large for business not pleasure.

Daniel Martinez started using the Ecobici six months ago and pedals to work meetings near where he lives in a neighborhood off Reforma.

“We copy a lot of ideas from other countries,” he said, “but not usually something so good for the welfare of society.”

Photo: Flikr/Alex Marduk

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Lauren Villagran

About Lauren Villagran

Lauren Villagran is a Mexico City correspondent for SmartPlanet.

Lauren Villagran

Lauren Villagran

Correspondent, Mexico City

Lauren Villagran has written for the Associated Press, Dallas Morning News and Christian Science Monitor. She holds a degree from the Medill School of Journalism at Northwestern University.

Follow her on Twitter.

Lauren Villagran

Lauren Villagran

Lauren Villagran does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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bike riding
All well and good, but people in Amsterdam, and Rotterdam and Utrecht, in fact all over The Netherlands use the bike to go to and from work. And they do this since 1945.
Please point out the obvious first.
Posted by jackvandijk
27th Jan 2012
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Populism
I've born and live in Mexico City. The cycle program is for "screenning" the huge investment for "second floor" for cars. The "perif??rico" and other high speed ways has main impulse for transport. The corrupt goverment "reserves" for 12 years the info of total cost of second floors in the main highways. The citizenship ignores how much they pay to the contructors.

The main Mexico City's transport problem is that almost all car driving people never respect the Transport Rules. Park in double row, pass red lights, bypass the "hoy no circula" (today no circulate) program. Drive in reverse direction and of course pay to currupt policeman.
Posted by betoneri
27th Jan 2012
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