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South Africa stumbles to Digital TV

By | August 3, 2012, 3:41 AM PDT

JOHANNESBURG–The South African government told citizens to be prepared for the coming of digital television. It was to be ushered in ahead of the 2010 World Cup, freeing up valuable broadcast spectrum across the country for uses not yet conceived for technologies yet to be invented. Then it was delayed. Setting a more realistic timetable, the government told local electronic manufacturers to ready themselves for a bidding process to make set-top boxes that would decode the digital signals; the plan was to roll them out by November 2011. The boxes would be largely subsidized, and the transition would prove an excellent opportunity to expand local manufacturing. But then the plan was delayed, again.

Now, with a June 2015 deadline for the switch to digital television looming, the minster of communications is again trying to begin the transition that many countries have already made. The government and the private sector are again running into problems, many unique to South Africa.

Despite an initial delay, when the US shift to digital TV was made in June 2009, it was a seemingly smooth affair. Many of the same worries that American politicians and industry experts had at the time of the transition are now magnified in South Africa.

It is worried the poor will be unduly affected by the switchover. New digital television requires a convertor box that will cost roughly $80, well out of the reach of many South Africans. Of the 11.5 million households with televisions in the country, it is believed that 5 million of those will not be able to afford a convertor box, at nearly any cost.

The government sees this need as an opportunity, promising to heavily subsidize millions of set-top boxes for its poorer citizens. It’s also pledged to work with South African manufacturers to make the boxes for the local market, setting aside $30 million in each of the next two years for the subsidy. The government hopes to eventually export the boxes to surrounding countries as they make their inevitable changeovers to digital TV.

Still, the repeated delays and an apparent lack of communication between the government and private manufactures have left many in the industry wary of the program. They say that the subsidy - based on a voucher system that could be redeemed at retailer - is inefficient and the money could be better spent on supporting local manufacturers directly.

South African telecommunication companies are chomping at the bit for their piece of the spectrum that will be freed up by the eventual switch to digital signals. Many see it as an opportunity to deliver wireless broadband to large stretches of rural South Africa. The transition in the economic powerhouse of the content could ultimately serve as a blueprint to similar transitions throughout southern Africa.

South Africa is a member of the International Telecommunications Union. The organization calls for member states to finish the transition to digital TV by 17 June 2015.

Illustration - Photo: flickr/Jonas’ Design’s

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Dave Mayers

About Dave Mayers

Dave Mayers is a Johannesburg correspondent for SmartPlanet.

Dave Mayers

Dave Mayers

Correspondent, Johannesburg

Dave Mayers has written for The New York Times, the Financial Times, the Committee to Protect Journalists and the World Picture Network. He has taught multimedia journalism at Wits University and the Columbia University Graduate School of Journalism. He holds degrees from St. John's University and Columbia. He is based in Johannesburg, South Africa.

Follow him on Twitter.

Dave Mayers

Dave Mayers

Dave Mayers does not have financial holdings that would influence how or what he covers.

He writes for SmartPlanet and is not an employee of CBS.

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Digital TV is available in SA albeit from a single (commercial) provider!
Digital Satelite SDTV & HDTV is available in SA and the neighbouring countries, albeit via the only private broadcaster - MNET (DSTV). The story is slightly misleading to the international reader as it should be made known that the majority of South Africans, actually, do subscribe to this broadcaster. In following your story I come to the conclussion that you are refering to the national broadcasting corporation (SABC), which is a free service with an annual tv licence fee. Now, as far as my knowledge goes, the percentage of viewers watching those transmissions is actualy very low. SABC is the second best and serves mainly to deliver the news. Although many cannot openly afford the monthly DSTV fees, which are actually prohibitively high as a result of having the monopoly in that market, as in Brazil, one can see many satelite dishes firmly attached to shacks and tinhouses in the townships or - as they call them in Brazil - favelas.

As a conclussion, I don't think many South Africans care if the National Broadcaster does turn digital or remain terestrial. They have already gone with the only other alternative despite it being more expensive.

EDIT: Grammar corrections!
Posted by fo128
Updated - 3rd Aug
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What rubbish!!
The facts are quite clear - there are 14.3 million households in SA (StatsSA March 2012) and 4 million DSTV subscribers (MultiChoice - current) - that's hardly "the majority"!

Besides which the article is clearly about TERRESTRIAL broadcasts.
Posted by rayottoza
3rd Aug
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Good day to you too Sir,
Please no need to turn cocky and arrogant when replying.
I do agree with the numbers you have presented (household vs DSTV subscribers) and stand corrected in the process where I emphasized on majority.

However, notable mentions omitted which may twist above relation as slightly askew (or otherwise called South African reality):

Until recently, the DSTV service was (mainly) affordable with the SA middle class, thus above statistic holds true, but with the introduction of the cheaper subscription bouquets by DSTV the increasing number of subscribers is clearly gaining momentum by wide-spreading the digital TV amongst the lower income threshold, and this (IMO) serves as an indicative that people en mass are switching to digital (provided it becomes affordable for them). The fact is that despite the economic recessions, in last year alone, almost half a million new subscribers enrolled to DSTVs services. Obviously, the choice of the subscriber will swing towards the better content offer (if different offers are similarly priced) and I dont see how with the current content offered by SABCs channels, the new subscribers will select SABC (digital when/if it becomes available) over DSTV.

Overlapping above point; against all odds, and regardless of the DSTV subscriptions being prohibitively expensive (even in comparison to what the European subscribers pay as monthly fees for similar services), more than a third of the SA households do subscribe to such services. Now, create the cheaper bouquets making a subscription affordable and watch how your statistic (is already) change/ing. The reality (IMO) is that DSTVs broadcasts are nearly ubiquitous and prevalent, and despite the statistic claiming otherwise - more watched.

There is one more fact which you did not mention, is that the newly introduced (2010) private digital TV provider (TopTV), has already close to 1 million subscribers which further increases the correctness of my closing statement that people in SA are going digital but it is not with SABC.

So, yes, my statement that nobody cares about the digitizing of SABC holds true. Given some time, the relation (statistic) will change, and more and more households will enroll to DSTVs (or any other private broadcaster). The current status quo lies with the relatively free service SABC offer, but once they force the lower income class to dish out their money for an upgrade to a digital service, surely the latter will weight out the odds of either selling their TV sets due to no free broadcasts being available any more, or paying slightly more but obtaining better content via a private broadcaster (value for their money).

And yes, eventually I did figure out that the story did relate to the Terestrial aspects of TV broadcasts, but as I said in my first post, it was misleading for someone not closely familiar with the South African state of affairs. The opening paragraph is moot by creating the feeling that no digital TV exists in SA. A simple mention of this fact would present a more realistic / accurate picture of the real situation in that country.
Posted by fo128
4th Aug
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