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Fiat’s 500L gets lukewarm reception at Geneva Auto Show

By | March 13, 2012, 5:51 AM PDT


Fiat needs a hit in the United States. It brought us the Fiat 500 with a J-Lo ad campaign last year, but that struck a sour note and sales failed to meet expectations.  It followed with a Cabrio variant and then the manlier Abath 500, which is currently being hawked by none other than a housebound Charlie Sheen. Next up: The 500L. Think of it as a really, really small SUV.  It’s also an answer to the Mini Countryman, just as the 500 echoes the look of the Mini Cooper.

The covers came off the 500L at the Geneva Auto Show last week. And the reaction? Meh. After eyeing the new rig, Autoblog says Fiat traded in too much of the 500’s cuteness without adding enough utility. It’s longer than the 500 (the L stands for long) but only longer enough so that it sports four doors instead of the 500’s two doors. It’s also half a foot wider. And seats for five passengers rather than four in the 500.

It seems tall and teetering where the 500 hatch is planted and robust,” says CarDesignNews. I concur. The 500L lost the signature look of the 500.

From a design perspective, the challenge Fiat faced was to make the interior feel as large and airy as possible, given the overall size of the vehicle. Toward this end, the company added a generous amount of glass. It has seamless glazing around the front and back pillars as well as the largest glass roof in its category, according to Fiat.

Drivers who are picky about colors will rejoice. The Fiat 500L will come with a mind-boggling 30 exterior paint choices.

The 500L will land first in Europe, during the fourth quarter, with the option of either a super-efficient TwinAir or 1.4-liter gas engine, or Fiat’s 1.3 MultiJet II turbodiesel engine. Fiat has not yet said when it’ll come to the North American market, other whether we’ll have the turbodiesel (though that’s doubtful). CNET’s Brian Cooney hopes the 500L will come with something more robust than the 1.4-liter option, calling it barely enough for the 500.

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Mary Catherine O'Connor

About Mary Catherine O'Connor

Mary Catherine O'Connor is a contributing editor for SmartPlanet.

Mary Catherine O'Connor

Mary Catherine O'Connor

Contributing Editor

Mary Catherine O'Connor has written for Fast Company, Wired, Outside, Entrepreneur, Earth2Tech, Earth Island Journal and The Bold Italic. She is based in San Francisco.

Follow her on Twitter.

Mary Catherine O'Connor

Mary Catherine O'Connor

Mary Catherine has written white papers and marketing material for technology companies and will not write about companies with which is actively engaged. She will disclose any instances in which her work mentions companies for which she has worked. Mary Catherine does not hold any investments in the companies that she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Where marketing hype meets reality
Does anyone really think that this is J-Lo's dream car?

I think it's the product of the politically correct idea that this is what everyone is supposed to want, and they'll even say they want it. But they really don't.
Posted by JohnMcGrew@...
13th Mar 2012
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Screw that small cars are the most fun to drive.
They have handling and acceleration that larger vehicle can't achieve in real driving and are cheap to run to boot (damned physics, eh?). Give me a four banger with a stick any day.

I drool over the twin charged 500 super lagatta and I won't have to for long because it's affordable.

I for one can't wait for real electric drives. Real rubber to the road power not the peak power fantasy numbers you get with combustive mechanicals, think train engine. They could fit under the average hood.
Posted by shaunehunter
Updated - 14th Mar 2012
0 Votes
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I drive a "small car" with a "four banger with a stick"...
...that is very fun to drive. Doesn't mean I want one of these.
Posted by JohnMcGrew@...
14th Mar 2012
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Fiat
I had a convertible fiat in the 80's; super car and sporty. When I heard that the Fiat was coming out then saw it no way was I interested. If they had followed the other car makers and used retro look with minor updates results may have been better.
Posted by bagrantham@...
14th Mar 2012
0 Votes
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Fiat 500 L will this finally take over the Mini Cooper Country Man?
As a Fiat Specialist we are getting a lot of great response about the 500 L. Looking forward to Nov. 28, 2012 Los Angeles Fiat product reveal. http://ask4rico.blogspot.com/2012/11/will-fiat-500-l-be-revealed-at-2012-los.html
Posted by FiatClubNC
26th Nov
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