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A high-performance sports watch, equipped with panic button

By | July 13, 2012, 11:27 AM PDT

Women’s work out technology has long followed the strategy of “Shrink it and pink it” (AKA, give us the same tech as men, but make it smaller and make it pink.0 That often spurs stale technology and lack of true innovation and ideas. This, however, is not the case for Bia, a multi-sport watch with SOS safety alert system.

This Kickstarter project is by product designer Cheryl Kellond in San Fransisco, California. The stated goal of 400,000 dollars and so far her 1,650 backers have raised most of it.The campaign is 12 hours from Kellond’s goal of having Bia be the first of its kind pushed to market.

The GPS watch has several unique features, such as a safety alert system, designed for the solo workout enthusiast. It also has a quick-connect GPS, which allows for automatic connection to satellites, and it is water resistant for swimming. The watch shares data with your online workout log, so there’s no syncing involved. And it’s got 17 hours of battery.

It is small–the size of an old pack of gum– and lightweight, actually dwarfed by a Garmin GPS watch. With a large one touchscreen display and interchangeable neoprene wristband the Bia is designed for comfort and ease of use (no hitting the wrist bone and just a few buttons!), with a clean and simple aesthetic.

Bia’s Kickstarter campaign is important for a few reasons. It’s for a female-founded hardware company, who make a high performance GPS sports watch, and will be the only such watch on the market with a location-based panic button. I’m really excited about the alert system, a great addition to the standard sport watch. It’s been so hot where I live lately that I went on a more than one run after dark this week, which is the only time when it was cool enough to exercise comfortably, and I really could have used the peace of mind that sort of genius technology would give me.

The campaign has raised more than half of the money from the female running community by itself, which speaks to the importance of the product (and that’s just one of many networks that they’ve tapped into). What’s better is that this watch really isn’t just for women, the minimalist design doesn’t fall into gender-specific stereotypes and neither do the available colors. Sure, it does come in pink, and it is smaller than a normal GPS watch, but don’t you want something less clunky while you work out? I do, and so do almost 2,000 others.

The auction ends on On July 14, at 2:59 AM EDT. To contribute click here.

Images: Bia

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Beth Carter

About Beth Carter

Beth Carter is a contributing editor for SmartPlanet.

Beth Carter

Beth Carter

Contributing Editor

Beth Carter is a freelance journalist based in New York City. She has worked for Catalyst magazine, the New York Times Syndicate, BBC Travel and Wired. She holds degrees from the University of Oregon and New York University.

Follow her on Twitter.

Beth Carter

Beth Carter

Beth does not have financial holdings that would influence how or what she covers in her writing.

She writes for SmartPlanet and is not an employee of CBS.

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Time For A Woman's Other Biological Clock
Hi!

Those two spunky young super-women aren't the only people interested in coming up with important smart watches and other kinds of time-tracking for women -- and men too. My husband of forty years and I do not have their resources and their connections. But Yale and I do have some things to offer men -- and even more so women -- that even Cheryl and Sylvia do not have: 1) a patented TrueTyme Android "It's All About You -- And Your Body Clock" sun time and moon time as well as conventional time, phone and tablet app, one with unique built-in mood-tracking and analysis that shows the effects of sun and moon time as well as phase of the moon on moods. AND for everyone with an iPhone, we now also have a crowd-funding project of our own. Not a project on KickStarter as we did not have the kind of resources needed to satisfy KC's gate-keepers, but rather a funding project just launched on a wonderful new alternative, http://Launcht.org , which, like our own Better Tymes Project (with its Better Tymes For Women focus), is a Benefit Corporation.

As a woman's circadian rhythm affects her menstrual cycle and her menstrual cycle affects her circadian rhythm, and as both men and women are at risk when their circadian biological clocks are not in sync with natural time, we hope what my husband and I are doing is worth a look, whether you are an Android or IPhone user.

Regards, Jackie

P.S. Unlike a delivery time that is second quarter of 2013, we already have TrueTyme working on the Wimm W1 smartwatch, and we will have TrueTyme running on the SONY SmartWatch soon after our Android to IOS conversion is successfully completed.
Posted by Jackie Landsberg
24th Jul
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