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Zerofootprint challenges schools to reduce carbon impact

By | September 21, 2010, 5:31 AM PDT

Really have it in for your cross-town K-12 rival? Now your public school can take on other schools in your community — or across the country– in another sort of competition: a Zerofootprint Challenge that will see which of you can cut your carbon footprint and energy consumption the most over the course of a year.

Here’s how it works, school principals or teachers that are interested in participating need to submit an application for their “Green Team.” Once they get the green light to participate, Zerofootprint Software will grant the school access to its Zerofootprint application, an online service that will let students, teachers and administration track their environmental activities and the associated impact on the school’s carbon footprint. Your progress against your benchmark — an initial reading of heating, electricity and water bills for the past year — gets compared with the ones you’ve challenged (up to three others) and the one that cuts their footprint the most (percentage-wise) during the “Race to Reduce” will be the victor.

Zerofootprint has actually built a database of information about more than 1,000 schools already starting with the public schools in Toronto where it is based and working out from there with the most readily available energy consumption and efficiency information; the contest has been operating in a beta mode for the past two months, according to Ron Dembo, Zerofootprint’s CEO.

For example, the Maurice Cody Public School in Toronto is striving for a carbon impact goal of 120 kilograms per student, down from 155 kilograms.

The goal is to pull in 10,000 schools within the first year of the competition as participants.

Aside from the Zerofootprint application itself, there is a social networking element through Facebook, where you can view this video for more information.

So, what do you get if you “win” your competition? Brag rights for sure, plus Zerofootprint is working with a number of corporate sponsors — the TD Friends of the Environment Foundation is one public supporter already — with the hope that it might be able to award some sort of green investment, such as a solar installation at the winning school, according to Dembo. But no firm details on that, yet.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Zerofootprint challenges schools to reduce carbon impact
What a sad and stupid waste of time, energy and resources. How about spending more time teaching kids to excell in math & science so they'll be prepared to engineer new and improved solutions to tomorrow's problems and those that they'll inherit from us. Carbon is the basis of all life on this planet so the notion that we should all be carefull to "limit our carbon footprint" is almost moronic. Just my humble opinion. Oh, and guess where I think you should sequester YOUR carbon footprint.
Posted by RCBeltz
21st Sep 2010
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RE: Zerofootprint challenges schools to reduce carbon impact
So, not only do they ask students to waste their time and energy in futile project, but they also indoctrinate them in environmental extremism at the same time.
Posted by abear4562
22nd Sep 2010
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