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With tablet computers, we’re reading more

By | October 26, 2011, 8:20 PM PDT

As television, followed by computers, proliferated across homes and workplaces in our society in recent decades, there were plenty of predictions that reading was fast becoming a lost art, replaced by a bombardment of electronic entertainment.

But the rise of tablet computers may be turning us back into a society of readers. We already have seen the rise of Kindles, Nooks and other e-readers that calls forth the world’s literature at the touch of a button.

First comes a study by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group, which finds that three in ten tablet news users say they now spend more time getting news than they did before they had their tablet. Just 4% say they spend less time while two-thirds (65%) spend about the same amount of time. About 11% of the 5,000 American adults surveyed own and use tablets, according to the survey.

Eight in ten tablet news users say they now get news on their tablet that they used to get online from their laptop or desktop computer. Fewer respondents, although still a majority, say the tablet takes the place of what they used to get from a print newspaper or magazine (59%) or as a substitute for television news (57%).

Another report suggests that publishers are seeing increased readership thanks to the evolving accessibility to journals through tablet computing. Condé Nast, for one, indicated the iPad received access to Newsstand, a new feature in Apple’s latest iOS platform, subscriptions across titles like GQ and The New Yorker have climbed 268 percent. Single issues reaped their own rewards and spiked 142 percent, the publisher said.

Critics of our digital culture say we’re losing something in the switch from print to electronic media. However, in some ways, digital devices may be bringing even more content to the masses.

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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Fast food reading
They may be reading more news, but that's fast food reading. It does not necessarily mean people are using their tablet computers to delve into say Les Misrables.

The effect of e-readers on reading books remains to be seen, however. I have one bookish technophobe friend that really took to his Kindle.
Posted by Hip777
Updated - 27th Oct 2011
+1 Vote
+ -
optimistic
Tablets are relatively new & relatively rare but they, or something even better, will be ubiquitous eventually. It's very encouraging that, at this stage, people are willing to pay for news & thereby support professional journalism.
Posted by hoodedswan
27th Oct 2011
+1 Vote
+ -
Fast Digital World
After all it is digital world where machine dominates mind!

Dr.A.Jagadeesh Nellore(AP),India
E-mail: anumakonda.jagadeesh@gmail.com
Posted by anumakonda.jagadeesh@...
27th Oct 2011
+1 Vote
+ -
Machine dominates mind?
And, who program those machines, aren't dominating them?
So finally, mind is dominating the digital world and machines.

Fernando L Mangino, Mexico
No Dr. just a human that dominates machines.
Posted by fernandolml
Updated - 1st Nov 2011
0 Votes
+ -
Until
the machines get a mind of its own.

- houston landscaping
Posted by sashamart
24th Feb 2012
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