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What’s the forecast? Study suggests average weather changes impact economy

By | June 30, 2011, 8:27 AM PDT

Photo: Carlye Calvin

@ UCAR Photo: Carlye Calvin

It’s pretty easy to imagine or extrapolate the catastrophic costs of an extreme weather event such as a hurricane, tornado or even a blizzard.

But even the most mundane, average weather patterns can be a drag across the entire economy not just the agricultural sector.

That’s the initial finding of a new study led by the National Center for Atmospheric Research (NCAR). The influence of routine weather changes can impact as much as 3.4 percent of the economy, including financial services, manufacturing and other sectors. That’s roughly $485 billion, if you use the 2008 gross domestic product (GDP) figures of $14.4 trillion.

Weather can have actual and psychological affects on the business world. In the Northeast, for example, retailers quake in terror when snow comes during the Thanksgiving weekend because fewer people go out and shop. Snowstorms could mess up tourism — and the airlines — like they did last year when a blizzard slammed the New York region the day after Christmas. Farms watch the weather closely, of course. In recent weeks, droughts in southwest Florida are the worst they have been in 80 years.

The intent of the research was to figure out whether it is worthwhile to invest in more accurate weather forecasting technologies, so that businesses can plan more specifically for average weather changes — not just extreme events. The study was led by NCAR, along with researchers from the University of Colorado, Boulder; Lawrence Berkeley National Laboratory, and Stratus Consulting.

According to the data, the most sensitive sector to weather changes is mining, which makes sense because being under the ground when it is raining or in extreme heat poses human health and safety dangers. Up to 14 percent of the mining sector is sensitive to weather. Agriculture was second (12 percent of the sector), because produce and crops are obviously affected by temperature fluctuations the amount of precipitation that is anticipated. Here’s how other sectors play out:

  • Manufacturing (8 percent)
  • Finance, insurance and retail (8 percent)
  • Utilities (7 percent)

The least-sensitive sectors when it comes to weather are:

  • Services (3 percent)
  • Wholesale trade (2 percent)
  • Retail trade (2 percent)

From a regional perspective, the most sensitive region appeared to be New York, and the least sensitive was Tennessee, according to the NCAR report. But the report suggests that state-level findings were more error-prone than the national research. The authors wrote:

“A key point here is that when aggregated across all 11 sectors, no one part of the country appears significantly more weather sensitive than another region in relative terms.”

In the past two months, several technology companies have announced that they will apply their research and development activities to better weather predictions. For example, Intel plans to work with the National Center for Atmospheric Research on work related to better weather predictions — especially related to extreme events such as tornados or flash floods — and climate modeling. The plan calls for Intel contribute the Many Integrated Core (MIC) architecture toward projects that improve the availability and accuracy of information and that enable municipal governments to plan and respond to potential events.

Earth Networks (developer of the WeatherBug service) and EarthRisk Technologies (related to the Scripps Institution of Oceanography) have also announced a collaboration related to applying emerging technology to better water predictions. Their data will be offered as a service to businesses and municipalities seeking better insight into ongoing weather patterns.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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Invest more in weather forecasting?
Our weather forecasting and modeling are as accurate as they have ever been. This week I note that our local forecast was wrong 6 out of 7 days. Wrong, not just by a little bit, but by a lot - temp., precipitation, wind, etc. totally off. In all data there is the factor of cumulative error. Until weather prediction can make daily forecasts with some degree of accuracy, it seems hardly likely that long term forecasts are going to be any more accurate than they ever have.
Posted by dduggerbiocepts
1st Jul 2011
+1 Vote
+ -
Invest in weather forecasting?
I'd say sure, but just adding $$ randomly isn't the solution. More and better quality data is always worthwhile. The first commenter shows up part of the problem - many weather phenomena, not just precipitation, are extremely small scale and difficult to forecast by any means. Better (finer scale) data will help, but it takes research to translate that extra data into a better forecast capability, and that requires time. It is the long-term support that is critical, and only Federal Government support can support this effort. Unfortunately, at present, Congress is looking to cut everything they can, so don't expect much.
Posted by Starman35
1st Jul 2011
+1 Vote
+ -
Not day to day
This is a story about the impact of climate change without the term being used. Stores, utilities & the tourist industry aren't going to benefit much by better 2 week forecasts. Agriculture will, of course. Mining is mentioned but I would like to have seen an example of how manufacturing is affected by weather.
Posted by hoodedswan
1st Jul 2011
0 Votes
+ -
Wow
Weather affects the economy... who would have thunk it?

You mean, if Buffalo or New York City is shut down for several days it affects their economy, and that late freezes in Florida that kill the citrus crops affects not only the Florida economy but the price of orange juice! Who knew?

Next thing you know, they'll tell us that a flood in New Orleans will affect their economy. Dang... who would have imagined that!

How many millions of taxpayer dollars were spent to discover the obvious?
Posted by bb_apptix
5th Jul 2011
-1 Votes
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Thank you very much
Well done! Thank you very much for professional templates and community edition
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Posted by yarinsiz
Updated - 25th Aug 2011
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