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What open source communities teach us about motivation

By | May 29, 2010, 8:40 AM PDT

How is it members of open source organizations do such incredible and thorough work with their software — for no compensation at all?

Daniel Pink pondered this question, calling in the best of motivational thinking of the era, and comes to this startling conclusion: monetary rewards motivate as they should for low-level mechanical tasks, but have the opposite effect on high-level cognitive tasks.  Something much greater is at work.

“Pay people enough to get the issue of money off the table,” Pink says. But the ultimate motivation that accomplishes great things is autonomy, mastery, and purpose, and, unfortunately, “traditional notions of management run afoul of that.”

The open-source phenomenon is the best illustration of the drive to mastery and purpose, Pink explains. “You get a bunch of people from around the world, who are doing highly skilled work, but they’re willing to do it for free. They volunteer their time, up to 20 hours a week, and then what they create, they give it away rather than sell it.”

A captivating and easy-to-follow whiteboard talk, adapted from Dan Pink’s talk at the RSA conference, illustrates the hidden truths behind what really motivates us at home and in the workplace. Some folks call this the “coolest presentation ever.”

The open-source economic model defies the laws of economics and our conventional wisdom about motivation, would have been laughed at 20 or 30 years ago, but is currently reshaping information technology, Pink says:

“You have Linux, powering more than one out of four corporate servers in Fortune 500 companies. Apache, powering more than the majority of Web servers, Wikipedia. Wht are people dong this? Why are these people, many of whom are technically sophisticated. They have jobs, they’re working at their jobs for pay. They’re doing challenging and sophisticated work. And yet, during their limited discretionary time, they do equally but more purpose-driven work — not for their employer, but for someone else for free. That’s a strange economic behavior.”

The motivation is challenge and mastery, Pink says:

“Along with making a contribution, there’s the purpose motive. More and more organizations want to have some of transcendent purpose. Partly because that’s the way to work better, partly because that’s the way to get better talent.”

And sticking to the old carrot-and-stick model of motivation is a failure in today’s marketplace, he says:

“When the profit motive gets unmoored from the purpose motive, bad things happen… bad things ethically sometimes.  It results in crappy products, lame services, and just uninspired places to work. When the profit motive becomes unhitched from the purpose motive, people just don’t do great things.”

The organizations that are flourishing are animated by the purpose motive,” Pink points out. That makes people enjoy going to work every day. For examples, look at Skype, “which has the goal is to be disruptive but for the cause of making the world a better place,” and Apple, where Steve Jobs vowed to “put a ‘ding’ in the universe.”

“If we start treating people like people, and not assuming they’re simply horses — slower, smaller better-smelling horses,” Pink says. “If we get past this ideology of carrot and sticks, we have the promise to make our world just a little bit better.”

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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Sports, volunteering
That satisfaction is the basis for the existence of sports. When I think of the effort I used to put into rock climbing & mountaineering - the stuff I could have built with all that sweat, the work I could have accomplished. But damn, it was satisfying. Wouldn't trade it for the world. Considering the money I might have earned doing something productive, maybe I traded the world for it. And the same for volunteer work I've done.
Open source depends on people whose sport is that particular skill set. Bless them all.
Posted by kidtree
1st Jun 2010
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Not a big surprise, really.
There are aspects of my work, mainly the creative ones, that I'd almost do for free. And then there are the more mundane aspects that the only way I make it through the day is in the knowledge that I get to bill for it.

And I find little that is "socialist" about this finding. The people who are creating out-of-proportion to their financial income are still doing so out of self interest; it's just that they are compensated in ways other than money.
Posted by JohnMcGrew@...
1st Jun 2010
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