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What is water worth to your business?

By | October 15, 2010, 8:16 AM PDT

NEW YORK — I heard some rather astonishing statistics while I was covering the Cleantech New York Forum including this zinger from Israeli venture capitalist Assaf Barnea, CEO of Kinrot Ventures: Less than 5 percent of all the money going into clean technologies is focused on technologies to help with global water issues. “This is a major, major issue,” he says.

Barnea’s remark came during a panel titled, “Water: Where is the Capital Going to Come From?” His opinion was shared by others on the panel and also reinforced by a quick glance at the new Global Cleantech 100 list of the most promising private companies in cleantech. Out of that 100, there are only 8 from the water and wastewater sector, down from 11 companies in 2009. Here are the companies that DID make the list, in alphabetical order:

  • Aqwise, a maker of a bio-film wastewater treatment process
  • Danfoss, a developer of desalination membrane technology
  • Emefcy, a company that has come up with microbial fuel cells for wastewaste
  • NanoH20, another desalination membrane player
  • Oasys Water, focused on wastewater treatment and energy generation
  • Ostara, which recovers nutrients from municipal waste water
  • TaKaDu, developer of a wastewater infrastructure monitoring platform
  • WaterHealth, a provider of water purification technology

Companies and municipalities around the world are starting to ask more questions about the state of our water supply, and what shortages might mean both from a human sustainability and economic sustainability standpoint. The sustainability programs of major beverage companies such as PepsiCo and Coca-Cola pivot on their investments in technologies for decreasing their freshwater consumption, while making the most of greywater or wastewater. Water is even the subject of the Oct. 18 Newsweek cover, explored in an article called “Liquid Asset” that discusses the potential impact posed by privatization of the world’s water supply.

According to some estimates mentioned during this week’s Cleantech New York Forum, investments in the water sector could reach $60 billion over the next three decades.

Jeff Fulgham, who is the chief sustainability officer and Ecoimagination leader for GE Power & Water, suggests that even though many venture capitalist haven’t taken a plunge into water technology, 5 forces will come together to inspire funding:

  1. The need to squeeze more revenue out of existing systems. Depending on whose numbers you believe, something like 44 percent of the water managed by many utilities is non-revenue-generating. In many cases, it flows out the back door in terms of leaks in aging infrastructure.
  2. A move to view wastewater as an asset rather than a liability.
  3. increased corporate funding. As I mentioned earlier, you will see many big businesses with food, agricultural and beverage interests seek to sure they can sustain future growth by using water better.
  4. Inspiring research developments, notably in the areas of desalination, wastewater treatment, smart grid technologies for water, and even more industrial concerns such as technologies that can help reduce the size of water treatment plants to a quarter of their existing footprint.
  5. Rising water demand in the industrial sector.

The thing that could hold water technology progress back is pretty simple: a past history of conservatism when it comes to investments at the municipal level. People in the United States, in particular, tend to think of water as cheap and ubiquituous. Globally speaking, this perception needs to be changed.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: What is water worth to your business?
i am always assured that there are mavens in our society when they can get together and publically announce what all of us have known for years, actually decades.
do not the people who write these columns ever think about all this or know any history, or do we, when we read smartplanet, have to hark back to the days of the magazines popular science eand popular mechanics as they were published in the 1930s and 1940s.
Posted by stilt21
15th Oct 2010
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RE: What is water worth to your business?
A good point as many organizations have little real-time visibility to their Water Usage Effectiveness (WUE). Something that we, Emerson Network Power, and The Green Grid are exploring.

http://www.emerson.com/edc/post/2010/10/14/Ready-for-Carbon-Usage-Effectiveness-and-Water-Usage-Effectiveness.aspx
Posted by jpouchet
15th Oct 2010
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RE: What is water worth to your business?
"The thing that could hold water technology progress back is pretty simple: a past history of conservatism when it comes to investments at the municipal level. People in the United States, in particular, tend to think of water as cheap and ubiquituous. Globally speaking, this perception needs to be changed."

I concur 100% with the second sentence. However concerning the conservatism mentioned in the first sentence, it is most difficult for most small communities ( or large ones for that matter) to absorb the costs of development and implementation of projects from the eight companies identified above. Currently our little community is probably going in with 4 or 5 other small cities to obtain rights, drill wells, and build a distribution system for 'only' 60-70 million dollars. Considering the current employment rate ranging from 10-20% and possible wage reductions for those working taxpayers, significant increases in federal taxes expected, growth in the public school taxes, housing foreclosures affecting residential property taxes income... it is difficult for most communities to be able to pay for fire and police protection as it is, much less infrastructure expansion.

How much is water worth? It is the lifeblood necessary for continued existence for today and into the future for any community.

A magic wand would help or real high volume, economical breakthrough technology.

Cheers,
Posted by Silver70
15th Oct 2010
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Whatwhat?
Wastewaste?
Point, water quality is a responsibility. You use it, you clean it. Don't make it someone else's problem even with runoff, dilution, or other means to transfer when recovery is possible.
Posted by donnydo77@...
15th Oct 2010
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