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Waste Management: There’s gold in that municipal waste

By | February 10, 2011, 5:47 AM PST

Seeking to mine even more value out of the waste it collects, Waste Management has struck a deal with “sustainable” chemicals company Genomatica to turn the solid municipal waste into a revenue stream.

Genomatica is developing biological production processes that will create marketable chemicals from the syngas generated by municipal waste, which is harvested through anaerobic digestion, gasification or naturally occuring landfill gases. To do this, Genomatica is creating organisms that will interact with the syngas for the conversion process. Syngas is a substance that comes from natural gas or liquid hydrocarbons and it can be used to generate electricity or converted into liquid fuels. Genomatica’s conversion process is much less energy-intensive than current alternatives used to turn syngas into marketable chemicals, according to the two companies.

An example of where Genomatic’s technology plays: the company has already commercialized something called Bio-BDO. The total addressable market for this chemical is $4 billion market globally. It is used for spandex, automotive plastics and running shoes, among other things.

Says Tim Cesarek, managing director of organic growth at Waste Management: “Waste Management wants to maximize the value of the materials it manages. Genomatica’s technology complements Waste Management’s advancement of thermo-chemical conversion and fermentation technology platforms.”

According to Waste Management, the deal will help it with its goal of doubling the renewable energy production and tripling the recyclable materials it processes by 2020. The company published its latest corporate sustainability report a couple of weeks ago. In that report, Waste Management CEO David Steiner says his company’s focus on creating value from the waste it creates through sustainability measures (such as the just-announced Genomatic deal) is a high priority. He writes,

“They say that one man’s trash is another’s treasure. At Waste Management, this is literally true. An estimated $8 - $10 billion in value may reside in the waste we manage each year in North America. Our focus is on recovering that value — and that’s what sets us apart from our competitors. … Waste is no longer something to get rid of — it’s a resource.”

Here’s a statistic that might startle you: right now, Waste Management produces more renewable energy from the waste it collects than the entire solar energy industry.

There are four sustainability goals outlined in Waste Management’s report:

  • To increase waste-based energy production. Right now, the company produces enough energy to power 1.1 million homes and the goal is to double that amount by 2020.
  • To increase the volume of recyclable materials we process. Last year, the company processed approximately 1.25 million tons of organics. The goal is 20 million tons annually by 2020.
  • To invest in cleaner technologies. This applies in large part to the company’s massive fleet. Over the  next decade, Waste Management hopes to improve fleet efficiency by 15 percent. By the end of 2010, it had close to 1,000 natural-gas-powered trucks in its fleet. In 2011, approximately 80 percent of the trucks it plans to buy will run on this fuel.
  • To protect more wildlife habitat in North America. Last year, the company earned Wildlife Habitat Certification at 100 landfills, protecting more than 25,000 acres.

For more about Waste Management’s corporate sustainability progress:

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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