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Want more investors? Get better about disclosing your sustainability numbers

By | December 30, 2009, 4:25 PM PST

The Social Investment Forum has just published its latest report about sustainability reporting among S&P 100 companies.

The good news: almost all of them produce SOME information about corporate social responsibility or sustainability efforts on their Web sites.

The not-so-good news, only six of them produce what the organization calls “A” level reports according to the guidelines set out by the Global Reporting Initiative.

Still, the number of S&P 100 companies making reference to those guidelines has more than doubled since 2004, to slightly more than half of the businesses on the list.

Here’s a comment from one of the program directors, Peter DiSimone:

“The fact that we saw an increase in companies issuing sustainability reports during one of the world’s worst economic downturns clearly demonstrates that ESG information is not a luxury but extremely relevant to companies and their investors. This trend supports the idea that investors look for solid ESG performance in valuing companies, and that more and more companies accept this development and are willing to supply information in this area.”

Personally speaking, I think the big break through for sustainability reporting and for true transparency into smart planet initiatives will come when companies really begin disclosing information about their activities in real time as they happen, rather than on an annual basis. Recently, when I asked one major tech company about how they collect their various sustainability and “green” metrics, they admitted it was sort of a point-in-time process. Since the climate changes every day, how can we accept that these metrics would be so static?

You can read the full text of the press release about the Sustainable Investment Research Analyst Network report, called the “S&P 100 Sustainability Reporting Comparison” here. More information about the full report is here.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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