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U.S. ‘creativity quotient’ sinking: should we worry?

By | July 13, 2010, 7:57 PM PDT

“[Indiana University professor Jonathan] Plucker recently toured a number of …schools in Shanghai and Beijing. He was amazed by a boy who, for a class science project, rigged a tracking device for his moped with parts from a cell phone. When faculty of a major Chinese university asked Plucker to identify trends in American education, he described our focus on standardized curriculum, rote memorization, and nationalized testing. “After my answer was translated, they just started laughing out loud,” Plucker says. “They said, ‘You’re racing toward our old model. But we’re racing toward your model, as fast as we can.’”

- from a recent Newsweek report on Innovation, highlighted by Daniel Pink

This selected passage from Newsweek’s recent piece on creativity and innovation seems to say it all. Authors Po Bronson and Ashley Merryman point to some of the structural and cultural issues that may be getting in the way of the US’s ability to compete in the emerging hyper-competitive global economy.

For example, US scores in the so-called “Torrance Test” — developed by professor E. Paul Torrance to measure children’s “Creativity Quotient” or CQ — have been falling over the past two decades. The test was first administered about 50 years ago.  “Creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward.”

Bronson and Merryman call this evidence of a “creativity crisis” — but are we really falling short on our ability to innovate? Approaches such as crowdsourcing are opening new doors for innovation. Today’s organizations and society are desperate for creative solutions to problems. Why the decline? The article cites the fact that kids are spending too much time in front of video games. Another possible cause is the US educational system, which is hyper-focused on standardization and testing.

Bronson and Merryman say that creativity can be nurtured and learned — as shown by various scientific studies of cognitive function. But educational institutions need to provide environments that foster creative approaches. And organizations need to baking creativity and innovation into their corporate cultures.

The impact is being felt at the highest levels of business. A recent IBM study found CEOs instilling qualities such as creativity into their organization’s operations are those that are seeing the best results in this crazy world in which we operate. The study, which summarized the attitudes and opinions of more than 1,500 decision-makers from across the globe, examined the habits of highly effective CEOs — called “standouts” — and found this group was much more likely to embrace qualities such as customer intimacy, simplicity and creativity.

(Photo credit: Interior of the o2 Hotel, showing the concierge area, by Badudoy, via Wikimedia Commons)

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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RE: U.S. 'creativity quotient' sinking: should we worry?
when "creativity" is defined by displays of post-deconstructionist angst, rather than a better moped, academics have no way to respond. racing towards abandoned models as a result of fear --which is the driver in "education reform"--demonstrates a failure in the testing model, since all those rising creativity scores of 20 years ago are now decision makers in education and governance.
creativity, in my pov, is a function of purpose.
Posted by gabriel bear
14th Jul 2010
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Standardized testing and paying for college
many elementary and secondary teachers are now required to "teach for the standardized test". There is little wiggle room to encourage the creative child to grow outside this regimen.

Likewise, unless a child receives a full-ride scholarship, college financial aide sources currently have a disincentive to award any partial scholarship based on anything other than financial need. The current FAFSA punishes any other type. A bright student with only moderate financial capabilities must often accept a lesser educational opportunity and/or come away from school saddled with more debt than can be justified by potential income.

We as citizens of this country will ultimately pay a price as other countries outpace us in innovation, and lost income taxes as people take on lower paying jobs than which they are capable of holding because they are undereducated.
Posted by Jim Johnson
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
The reason is with 'no child left behind' they are teaching only to the test, and the creative kids never have a chance to express themselves. Get rid of NCLB, and use the standardized tests for what they were designed, that is measuring stick not a club.
Posted by abear4562
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
What happened? Computers and video games - that's what happened. There is nothing creative about either. A video game is nothing but a maze that rats run through - and American youth have been transformed into domesticated rats. The computer and video games demand linear thinking. They are much more primitive than the human mind. In order to deal with them the mind has to 'dumb down'. Add to that the so called 'smart phone' - yeah right, you now pay more than a thousand a year for that - and stupid ideas like twitter - life in 140 character bites - and what do you get? You get domesticated oxen who pull the wagon when they are told but can imagine how or why the wagon works.
Posted by drsmith@...
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
Standardized testing detracts from creativity. Basing school funding on test scores assures that even if a school or teacher wanted to get a little creative, no good would come from it.
Posted by bhartmann
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
This sounds like another person wishing us to fail. Show some facts and not opinions.
Posted by richphx
14th Jul 2010
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Its true fact you opinion that its opinion notwithstanding
Standardized tests beget a response from the system not a good one. Creativity is eliminated as not a good thing its requires to much time when only standard scores count. Very simple minded solution applied by politicians who simply do not care about the consequence when they are courting the votes of the ignorant. * NO TIME * for anything else! Nothing else matters. Your performance is only a number on a report. That is all that can be learned in such a system that should be clear. This is fact; creativity comes from a larger perspective than 100 answers to 100 questions. No wish to fail, lol they passed the test! Its just that life is not a printed form so conveniently limited to a finite set.
Posted by Altotus
14th Jul 2010
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Oh yes
No you should not worry after all the best politicians that money can buy say so. You do believe politicians after all they spend so much money using media to insure that you do. Is that a standardized answer? And don't forget to vote.
Posted by Altotus
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
I can tell you exactly why, though its only my personal observation and there is no scientific study to back it up but one need not be a genius to see why.

In all forms of popular culture where kids pay the most attention in the 90s, there was a dramatic shift away from original content to repetitive rehash of the same old. Music was dominated by stupid boy bands and girl bands who did nothing but look like tramps. Movies, you saw nothing but sequels and tv remakes. Video games, all sequels and either first person shooters or fighting games.

Nobody in entertainment felt the desire to take a risk. There was no major tech innovation to spur creativity. Plus our kids are LAZY. They are fat, sit around and watch tv and feel entitle to stuff. Combine all of that, and you get the future, one big mess where we will play second fiddle to china.
Posted by rengek
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
Amazing intelligence in the comments. I have hope for our society
every time I read intelligent thoughts such as these.
Posted by KarrasB
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
As with almost everything in our society, fostering creativity (or not) comes down to funding. It's rare in my local school district to find an elementary school that has full-time art and music programs. They are the first classes to get cut (either partially or completely) when the budget gets cut and are often seen as unnecessary subjects. Classroom teachers are safe because of the emphasis on core skills and testing, and even P.E. teachers are safe because of rising childhood obesity.

The answer, drsmith, is not to abandon innovations like computers which are AMAZING tools for executing and expressing creativity. Nor is it to call people who use technology and services you don't like "rats" or "domesticated oxen", which just puts people off.

The answer is to encourage people to be more creative and thoughtful in general, whether they're problem solving at work, exploring a new video game, or tweeting about an interesting experience. This starts in elementary school where the benefits of art and music (and creative writing) aren't as obvious as the benefits of basic literacy, but are important nonetheless for developing well-rounded students.
Posted by stancube
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
I believe we have created an "atmosphere of complacency".

An increasing amount of the science and manufacturing jobs are going overseas. They are the really creative ones. Kids know this. Why strive when there are dwindling hopes of a good job?

Software is where it's at these days. It drives absolutely everything. But Software Patents have is to no one can create anything without being sued by dozens of companies. You cannot create a software program today without violation patents, whether you know them or not. Patent trolls. The cost of defending patents and products is astronomical. Only the large companies can afford it. Since innovation usually comes from small companies, you make it impossible for small companies to be innovative.

U.S. companies screw their employees. Why should people excel when the company only wants to take from their employees and them fire/lay them off as quickly as possible.

Large companies own congress. They create the laws that make innovation for the common person almost impossible.

Yes education is important. But kids and teachers are smart. If you say "you win if you pass this test" then they primarily focus on that test. Any deviation is punished. You can't say you want better education on the one hand but constantly punish with the other.

Kids at told to be afraid they will bill be wiped out by health care costs they can't afford. The increasing amount of nuisance law suits can wipe out their entire life savings. They know there will be no social security to help in their old age. So with so many negatives, how do you inspire creativity? they are being taught to be a conservative and non-creative as possible, and protect themselves at all costs. They know this.

College costs are ridiculously high. I know education majors who have $20,000 loans from just state schools.. From the pittance they are paid, they will NEVER be able to pay it back. Engineering degrees can leave you with $50,000 for just average colleges. Great colleges can set you back $100,000 which you know you will never be able to pay back.

We idolize professional athletes and entertainers above scientists, educators and engineers.

Answers:
1)get rid of software patents,
2) keep high tech jobs in the U.S.
3) pay and reward teachers well
4) make college a right for everyone who wants it,
5) make health care so it cannot wipe you out
6) make Social Security something that is just that: security in your old age
7) reward companies who treat their employees well and stress innovation.
8) outlaw nuisance suits, like Australia has done.
9) make role models of engineers, scientists and educators.
Posted by dwsimpso
14th Jul 2010
0 Votes
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We have a monopolistic Soviet-style educational system...
...so we should not be surprised by the results.

Meanwhile, instead of doing space exploration, NASA is sponsoring
video games.
Posted by JohnMcGrew@...
14th Jul 2010
0 Votes
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RE: U.S. 'creativity quotient' sinking: should we worry?
They been falling for 20 years and it is only now that we hear about it? Who was afraid to mention it? Can you say..."Politically Correct?". Children are being taught to keep their heads down and their mouths shut. College campuses are worse. Its no wonder they are tuning out and disengaging. We have too much 'Imperial' Science, and not enough Empirical Science.
Posted by Selabkram
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
Let's see. We are seeing a decline in scores on a standardized test of creativity because (in part) of standardized testing. Hm. I do not disagree, anecdotally, that the appearance of creativity is declining, but I suspect that it is (in part) because the expectations for manifestations of creativity have not kept pace with the environment in which that creativity is manifested. We can easily see, and 'measure,' a decline in creativity because we are using archaic (uncreative) indicators.
Posted by kdlneal
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
This is quite an alarming article.
I recently read a remarkable blog post on creativity and innovation -- Google "the role of psychological distance in creativity and innovation" and have a read
Posted by A_Plato
14th Jul 2010
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RE: U.S. 'creativity quotient' sinking: should we worry?
Creativity doesn't necessarily require massive funds. Often, the inverse. One thing does seem to spur creativity - need ("necessity is the mother of invention".) - even more than greed.

The twentieth century saw a massive amount of innovation and invention out of a small island group in north west Europe. The Japanese Government noted that 25% of all the major inventions of the last century came from the UK, with the predominant amount coming from Scotland and the north of England.

Most of these inventors were not "normal"; many would today be diagnosed as having Asperger's Syndrome (arguably, an 'evolution' of humanity, as one 'sufferer' observed). To succeed, they were given the time and space to focus on their passion - "positive deviants" - and not being forced into a strait-jacket of society's conventions. Arguably, the homogenisation of society is the biggest threat to creativity.
Posted by mccarr
14th Jul 2010
0 Votes
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RE: U.S. 'creativity quotient' sinking: should we worry?
Can you say "Political Correctness"? When what you are allowed to
express or even think is limited to what is "acceptable", all forms of
creativity are affected. You can't have creativity without freedom of
expression. Take off the blinders and let people look in other
directions, even if some of them scare or offend you... that's how
you foster creative thought.
Posted by klaverd@...
15th Jul 2010
0 Votes
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RE: U.S. 'creativity quotient' sinking: should we worry?
When the schools with decent art programs are teaching the kids they cannot be creative because that is not what is expected of them we shouldn't be wondering why creativity is expected. It seems parents are the only ones who can keep that creative spark going through support and encouragement.
Posted by Valhalla629
19th Jul 2010
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One more nail in our educational coffin
Anyone with any sense should realize that an emphasis on rote memorization is bad for schoolchildren. That's what we did back in the 19th century; I, for one, would like to see us go forward rather than back a century or two.

But more important, I think, than our students' creativity is that we're not teaching them any critical thinking skills, combined with an active suspicion of science and the scientific method. Our country is headed for a difficult time in the coming decades.
Posted by LeonBA
22nd Jul 2010
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