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Time to get smarter about embracing mobile devices

By | February 22, 2010, 6:29 AM PST

Spent a chunk of yesterday desperately trying to get my iPhone to pick up my hosted Exchange account, so I could keep my calendar up to date. No dice, even though I followed the instructions provided by my hosting provider to the letter. P.S. I don’t appreciate being made to feel clueless by your phone support people. P.P.S. It was extremely easy to tie into my Google account, so there may be a case for me to switch my entire calendar in a few weeks.

Anyway, my predicament is not uncommon, if the volume of forum posts about this issue are any indication.

I bring this all up in the context of a great new stat from IDC that I also came across over the weekend: By the end of 2010, there will be approximately 1 billion mobile workers in the world. By 2013, the research firm predicts that number will hit 1.2 billion.

The United States supports the highest concentration of mobile workers; about 72.2 percent of the workforce was mobile in 2008 and the number is expected to reach 75.5 percent by 2013. That’s about 119.7 million workers. Japan will support roughly the same percentage of mobile workers, with Europe crossing the half-way point around that time. IDC believes Japan and the United States will peak in this timeframe.

So what does this have to do with my iPhone?

For starters, IDC doesn’t define what technology these mobile workers are using to hook into their corporate networks. Consider another set of research recently released by the analysts there: shipments for smartphones (devices that converge a moble phone with data access capabilities) hit 54.5 million untis in the fourth quarter of 2009, which represented a 39 percent increase. Roughly 174.2 million units were shipped in 2009, which was a 15 percent increase for the year. As a percentage of the entire worldwide mobile phone market in 2009, smartphones were about 15.5 percent.

There are all sorts of implications here.

First, companies need to get smarter about how these sorts of devices are supported within their information technology policies. Will you or won’t you let smartphones tap the corporate network? Better yet, will you or won’t you allow smartphones that were NOT company-supplied hook into corporate information.

Mobile technology has blurred the division between our work and non-work lives, which means you probably expect your employees to be available far beyond traditional work hours. Does that mean you expect them to lug around two different mobile devices? Or do you just accept the fact that people will communicate for personal reasons on a work-sanctioned mobile device? Or, vice versa: using a personal mobile smartphone to handle urgent work problems after hours.

There’s even a line of thinking that ownership of notebook and laptop computers will also blur, with some workers using a piece of technology they purchased themselves for work purposes. That carries its own problematic implications: How do you enforce a division of personal and corporate data? What happens when someone leaves the company? How do you provision or deprovision access?

Sitting above all this is the question of who pays for and manages the wireless services and support any type of mobile device. How do you keep costs from spiraling out of control, especially when many of these costs are hidden in travel expense reports?

These are questions that need far more attention than they are being given today.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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72% of Americans are "Mobile Workers"???
What you don't say is what their definition of mobile worker is. This kind of information is not information. Its more like someone using numbers to further their own interests. Show me where 7 out of 10 people in America are working while mobile - it ain't happening.
Posted by tjbud
23rd Feb 2010
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RE: Time to get smarter about embracing mobile devices
We found this definition of a mobile worker: "Workers who perform
their work in multiple locations such as customer sites, company
offices, their homes, vendor offices, planes, and hotels?. Using
this definition, I think this article is touching on a growing
trend. Over time, more and more employees are working not just from
the traditional office, but on the road (as is the case for many
salespeople), and are checking up on email or working from non
traditional locations (in addition to the office). The lines
between work and personal time are getting more blurred. This is
the reason more companies are leaning towards web based applications
that allow their employees to access company data and be able to do
work from anywhere. Intelestream is a consulting firm which
specializes in CRM (customer relationship management) systems, and
due to the growing demand for web based access to CRM systems, we
developed out own online CRM application, intelecrm
(www.intelestream.net/intelecrm), which can also be accessed via
mobile devices.
Posted by Intelestream
22nd Apr 2010
0 Votes
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RE: Time to get smarter about embracing mobile devices
Though still not in vogue here but work flexibility will improve productivity empowered by hi tech mobile devices.

This forms part of the training contents of National Institute of Marketing of Nigeria. Visit our website www.marketingnigeria.org.
Posted by ayoola akomolafe
22nd Apr 2010
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