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Time for more MBWA (Management By Walking Around)

By | July 15, 2009, 12:40 PM PDT

Earlier in my career, I had the opportunity to work closely with Olsten Corporation on some research projects, and got to know William Olsten, the company’s late founder. Bill Olsten, who built the company from a small temp service in the 1950s to a billion-dollar staffing resources firm (acquired by Adecco Group in 1999), wasn’t your typical Fortune 500 CEO. For one, he knew every employee by name. He made it a point to check in and say hello to staff members on a regular basis, and always let each individual know how important they were to the company.

That personal warmth even extended to contractors such as myself. When I visited Olsten headquarters, Bill Olsten would usher me into his office just to chat; and once even turned away his CFO from the door because he wanted to finish our conversation first. Talk about being made to feel important!

The world needs more Bill Olstens.

In a world overrun by the MBA ethic, and people and systems stressed beyond their breaking points, perhaps we need to see more MBWA, or “Management By Walking Around,” being practiced.

MBWA — in which managers actively get out into the trenches and listen to and engage with their employees — was first coined by HP’s David Packard in the 1940s. By the time the computer age was in full swing four decades later, business guru and best-selling author Tom Peters revived the spirit of this  relatively simple but effective approach to corporate success, one that he said was proven to deliver far greater dividends than any amount of computer processing and bean counting. Get to know what employees are thinking and what they’re up to, and let them know that you’re available to help.

However, in the words of Joepi Paloma, too many managers practice “management by walking away” versus management by walking around.

Tim Rogers, a management practitioner and active blogger, shares this epiphany: When he first moved into management, he felt overwhelmed by constant interruptions from his team members and colleagues. “I felt myself getting more and more frustrated with each successive walk-up or phone call, unable to concentrate on my report,” he reports. However, as he quickly recognized, this was the essence of management:

“This is what management is like. It’s not characterized by long, uninterrupted stretches of quiet time. It’s interrupt-driven, often zig-zagging from  one issue to another, typically-unrelated issue. Of course it’s not healthy for the team to become completely dependent on the manager for all decision-making, but the team is not going to become more confidently self-sufficient if the manager is isolated and unavailable. Every contact with the team is an opportunity to clarify expectations and align priorities. I’d rather err on the side of too many  interruptions, to the point of making myself more accessible through management-by-wandering-around (MBWA).”

As a manager that needs some periods of quiet name, Rogers reports that he has “learned to work in shorter bursts of productivity.”

David Jensen, a noted leadership coach, sees MBWA as an important part of gaining buy-in to changes within the organization. For example, on the advice of Warren Buffett, when Anne Mulcahy took the reins of Xerox, she spent a lot of time meeting with both customers and front-line employees, turning the company around. By contrast, he reports how another high-tech organization sought to bully change in a detached, top-down fashion, and here’s how that went over:

“Employees were asked to submit questions prior to an all-hands-meeting conducted by the CEO a few weeks after a new change had been announced. The CEO began the meeting by showing one question that actually challenged the need for the new initiative. Instead of choosing responsibly and using the opportunity to restate his case for the change, the CEO went ballistic, admonishing the anonymous writer that his attitude that was not going to be tolerated. The collective wind went out of the sails of all the employees. The executive who relayed this story to me said that the initiative is barely limping along because of the resistance of the ’silent majority.’”

MBWA, or management by walking around, is a smart approach to management, because it helps managers keep their ears to the ground on developments around the company, as well as new ideas. At a time of intense competition and rapid change, leaders need to maintain close connections with the people that will make change happen.

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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RE: Time for more MBWA (Management By Walking Around)
I've never understood why some managers prefer to hide in their office.
I'm sure there are many reasons. Some may be natural introverts. I think
you can be an effective manager as an introvert, but if you're not
comfortable around people you're going to be outside your comfort zone
a lot. Some may be afraid of being exposed as a lesser contributor. I
guess I was always willing to admit what I didn't know, and the best way
to learn is to ask questions. Management is a hands-on job, and you
can't do it from behind closed doors or through e-mail.
Posted by timwrodgers
16th Jul 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
I bekieve a lot of people think that when they become a manager, they 'run the show', and to a certain extent, they do. What they fail to realize is that the people under them really do the work and their employees can make - or break - the manager's success. What Dave Packard realized was that managers are really there to "serve their employees" and not the other way around. The manager has the authority to remove obstacles and pave the way for the employee to reach the goals of the organization. Anything the manager can do to help that along is critical to success, and knowing what employees need to be successful is the whole point of MBWA.
Posted by diane.moon@...
19th Jul 2009
+1 Vote
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RE: Time for more MBWA (Management By Walking Around)
check out my http://www.plusaf.com/letters.htm ..... by the time Bill and Dave were gone for several years and by the time Carly arrived, we called it "MBWAA".... Management By Wandering Around Aimlessly....

+af HP 1978-2002 [ret.]
Posted by plusaf@...
20th Jul 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
I'm happy to have been part of HP's MBWA during the late '80s to the
latter part of the '90s. It helped shape my successful career at HP and
management style. Having experienced other, unsuccessful companies
and management styles, I would advise new managers and entrenched
managers today, to run as fast as you can, find an MBWA manager or
style, or learn it. Businesses and organizations today need it badly. More
importantly, employees need it and desire it. Best, PR
Posted by PRuse
27th Jul 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
As a former Olsten-ite who was no stranger to Mr. O's MBWA approach to business, I would like to add that MBWA challenged managers and employees alike. When one knows that one's CEO is apt to "walk around," then one certainly stays on one's toes because that CEO is asking questions as well as answering them. Woe to those who couldn't answer! MBWA enhances the corporation both ways--from the top down and from the trenches up. Good points, Joe.
Loretta Schorr
dba SchorrServices.com
Posted by LorettaS68
1st Aug 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
I beleive it was Tom Peters who used to tell new managers that they have ceased to useful work and need to get out of the way of those who do that useful work.

When one thinks about it is a managers job to help those doing the work, remove obstacles, thereby making everything more efficient.

To deviate from an old saying, them that can manages, them that can't wants reports. I have worked for types, the obstacle clearing manager gets more done.
Posted by tom@...
11th Aug 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
It wouldn't hurt if management actually worked inside each department for
a little while to really understand how it functioned. Managers sometimes
live in their own small world of perceptions. It's not bad to have
perceptions, but the lack of verification of these perceptions is a disease.
Posted by Ajay.A.Desai@...
12th Aug 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
After 20 years in marketing/advertising in the media industry, MBWA
was my motto. I always rolled up my sleeves and got dirty. BUT let
me let you know, it was ALWAYS a negative on my yearly reviews.
YES it was. My CEO didn't like it. However, my teams were the most
successful. I won the company wide awards. I saw great success
with this practice. Respect and in sight. If you are responsible for
workflows and production, what better why to understand to spend
sometime with the people doing it. I could explain every job at our
company and had a sense for what it took to get it done. If you
manage sales people, what better way to understand why sales are
lacking, then get in there with them. GO OUT and sale with them,
listen to them when they are on calls...GET OUT OF YOUR OFFICE.
I had my walled office and I had a cubicle on my floor always. I would
spend equal time in both. Of course, my peers thought I was crazy
BUT I was cashing the big checks because I had success!
Posted by shariROCKS
28th Sep 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
"Managers" hide behind closed door dealing with numbers and KPI's.."Leaders" are on the front line, helping their teams, enabling their teams to win.

Mark Allen Roberts
www.nosmokeandmirrors.com
Posted by Mark Allen Roberts
28th Sep 2009
+1 Vote
+ -
RE: Time for more MBWA (Management By Walking Around)
I grew up in the automobile business and my late father who was a very intelligent man taught me one lesson I have never forgotten. He told me to continue walking around the dealership during the day if I really wanted to know what was happening and keep my eyes and ears open and you will never miss a thing. He also said you will gain the respect of the employees by showing them you have interest in what they are doing too.

This was told to me way back in the 1960's and applies just as much today as it did then!
Phil Cohen
phc1519@gmail.com
Posted by phc1519
30th Sep 2009
+1 Vote
+ -
RE: My Big Idea Gone Bad in Vegasvfe
We have been living in Montana for the past 5 years and I am not supri sexshop to find it #3 on the "worst" list. Considering a sexy shopmove to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!
Posted by marquesthomas
24th Jul
0 Votes
+ -
Agreed!
I still work for the Olsten Corporation (division of Adecco) and admired/respected William Olsten's MBWA style. Great reminder/advice for those managers who tend to stay at their desk and manage through email or other technology!
Posted by Debbie Fogarty
1st Dec
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