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The sustainable design process behind a sustainable car

By | January 12, 2011, 4:40 AM PST

In my guise as a contributor to ZDNet’s GreenTech Pastures, I would be inclined to write about KOR EcoLogic because what they are developing is pretty innovative: a two-passenger car called Urbee that will use a hybrid electric/gasoline engine that gets up to 200 miles per gallon. (The silly name is actually an acronym standing for URBan Electric with Ethanol backup.) The idea behind the vehicle is that it will draw electricity from a solar panel parked on the top of your garage or via a conventional electricity source, running off an ethanol backup power source beyond a 30-mile pure electric range.

The episode of Daily Planet below gives you more of a spiel about the project.

But I’m interested in the company for two other reasons: First, because the company hails from Winnipeg, Manitoba, which is my dad’s home town. Second and more important, the start-up is another one of the companies using Autodesk digital prototyping to embrace sustainable design principles for its technology product.

When I spoke with Blaine Mcfarlane, a mechanical engineer on the project, about the technology about a month ago, he said the team has been using Autodesk Inventor to design 3-D prototypes of the car’s body that can be tested against certain road and wind conditions. Using the software, the team has been able to settle on the shape of the vehicle. Using 3-D printing technology, KOR Ecologic has been about to print out models that are about one-sixth the size of the ultimate vehicle, to check on seals, hinge points and other design factors that will have a critical impact on the aerodynamics of Urbee — and its ability to perform as advertised. “We wanted to make sure it could do what we set out to have it do,” Mcfarlane says. Getting validation for certain assumptions will help give the company move onto the next phase of the prototyping and testing process, with reasonable confidence that investments are practical ones, he notes.

Aside from Inventor, other technologies that have been instrumental in the creation, including the Autodesk Alias product and a process from Stratasys, which allows companies to create working prototypes of products without requiring them to use an expensive mold-making process. In fact, when I talked to Mcfarlane, the company’s team leader Jim Kor was in Minnesota picking up several prototype parts for the chassis. In a press release, he has this to say about the prototyping process, which has helped the company test up to 80 percent of the Urbee vehicle’s potential environmental impact:

“The Urbee was designed from the ground up to be as efficient as possible and to run on renewable energy. From concept through rendering, Autodesk software helped us not only build an efficient and sustainable car, but also communicate our designs to a broader audience, including potential investors.”

Being the KOR Ecologic is on a bit of a shoestring budget, it took advantage of the Autodesk Clean Tech Partner program to apply for up to $150,000 worth of software for $50. Another fun fact, KOR Ecologic’s Urbee project was a contender for the 2010 Automotive X Prize.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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