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Tech giant LG extends into water treatment (Water Wednesday)

By | August 31, 2011, 3:15 AM PDT

Contributor’s Note: This is an ongoing column in water sustainability, consumption and management issues. The rationale is simple: water is a more urgent priority for corporate social responsibility programs and becoming more so every day.

You may know LG Electronics primarily as a consumer electronics and mobile phone player, but now the company is aiming to dominate another market: water treatment technologies.

One piece of that puzzle is the acquisition of Daewoo ENTEC, which offers sewer treatment services. LG plans to buy that company for an undisclosed sum. The operation will become part of a joint venture, LG-Hitachi Water Solutions, that is set to start up in October.

LG got into the water treatment business in the second half of 2010, and it has been focusing on constructing water treatment facilities for commercial-sector customers. The Daewoo ENTEC acquisition will immerse Seoul, Korea-based LG into operation and maintenance services.

LG CEO Young-ha Lee estimates the market for water treatment services at a mind-boggling $430 billion annually. He said:

“With the market expected to grow at an annual rate of 5 percent due to increased pollution and the effects of climate change, we see the water treatment business as a crucial component of LG’s future success.”

LG is developing many water technologies internally, including its patented Green-Membrane Bio Reactor technology, which removes substances from water. The company aims to become the global leader in water treatment by 2020. In its press release about the Daewoo ENTEC acquisition, LG suggests that future acquisitions are on the table.

Past Water Wednesday posts:

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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Heather,

Although these posts don't generally draw a lot of comments I wanted to let you know that I appreciate and I look forward to them every week. It appears to me that few people are really aware of how big an issue water will become in the next 50 years.

Thanks.
Posted by riverat1
31st Aug 2011
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