Congratulations to Target for taking such bold and innovative steps in establishing actionable sustainability targets!
One area they should explore further, both in terms of ENERGY STAR(R) for their buildings and CO2 reductions for their customers, is the broader acceptance of bicycle commuting shoppers. Few Target stores in North America have any covered and secure parking facilities for cyclists. Yet the vast majority of local Target customers live within a few miles of their primary store. Cycling to the store represents a win-win-win for Target, the customer, the environment, and society as this further helps fight the national epidemic of obesity.
Of course one can really get creative with cycling programs and recycling of food stock waste associated with grocery operations.
http://www.emerson.com/edc/post/2010/10/22/Mixing-Commuting-CO2-Reporting-with-Creative-Recycling-for-Business-Sustainability.aspx
Minneapolis-based retailer Target has been giving away five percent of its profits to community charities and programs since 1946, long before it became the “in” thing to do. The company hasn’t had really formal goals related to the environmental or sustainability, although it has been acting in that manner for probably 30 years. That has changed with the release of its new five-year plan for environmental sustainability.
The goals are normalized, not absolute, which Target says is a move it made in order to better track fluctuations in its operational efficiency over time. Among the specific targets are the following:
- A plan to earn the Energy Star rating for up to 75 percent of its buildings, which is a huge commitment when you think about it. Target it moving toward this goal with technologies such as LED lights and motion sensors in its refrigerator cases and low-wattage fixtures out on the sales floor. Outside, moving toward white roofing helps reflect sunlight and reduce cooling needs, and LEDs are now being used for exterior signs. It already has the Energy Star retailer rating for 100 stores. (It has more than 1,750 stores across 49 states.)
- The goal is to reduce greenhouse gas emissions by 10 percent per square foot and 20 percent per dollar of retail sales.
- The proposed cut in operating waste sent to landfills is 15 percent
- The planned water consumption cut is 10 percent per square foot
- Another biggie: Make the inbound transportation policies to its distribution centers up to 15 percent more efficient and the outbound transportation up to 20 percent more efficient.
Of course, Target also has the opportunity to lead its “guests” to a more sustainable lifestyle, something it has pledged to do with a broader selection of products that were either manufactured or harvested with environmental sustainability in mind.
The retailer is actually ranked first on the Greenpeace Supermarket Seafood Sustainability Scorecard. No one has a particularly great score, but at least Target doesn’t have any catching up to do.
