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Sustainability management: Take human bites

By | October 27, 2009, 7:14 AM PDT

OK, let’s be real. It took years for businesses to evolve into the resource-hungry, environmentally blithe entities that they are. Why should managers be charged with fixing things overnight, especially if you are a multi-branch, multi-warehouse, multi-whatever sort of operation.

A London businessman, James Doran, has embraced an idea to spread sustainability principles across his company in a phased approach, without biting off more than his team can chew. Doran, who is managing director of fire, security and electrical testing company First Choice Facilities, began running his Loughborough, Leicestershire, office in 2008 as what he calls an “Environmentally Managed Unit (EMUs).” Here’s the general statement about how his company using EMUs in its operations.

An EMU basically allows individual locations and staff to make decisions that are guided by environmental and business practices. The renewable energy resources available in one location, for example, are likely to be different than in another location. So, why should one office be forced to do something that doesn’t make sense?

The Loughborough office is a carbon-neutral operation located on a site developed by Beacon Energy that features multiple interlinked sources of renewable energy. The office is using biodiesel fuel in its vehicles and its striving also to be paperless. Here’s more detail.

First Choice recently opened its second sustainable facility in Abbotsley, Cambridgeshire. The refurbished 1840s building features light-reflecting “K” glass. Both sites have compostable toilet facilities and vegetable gardens, to boot.

First Choice aims to open roughly more than 100 EMUs across the United Kingdom during the next five years. Each will donate at least 1 percent of its local profits back into its local community and 1 percent of its staff time to the Helping Hands initiative.

Call it what you will, the idea of an EMU makes oodles of sense. Even though many well-intentioned managers may want to overthink the larger schemes of things and implement the same policies across all their office, this might be a misguided strategy. The smarter thing to do is encourage corporate-wide sustainability policy, but make sure the details make the best sense locally.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Sustainability management: Take human bites
James Doran is to be commended for his actions.
To answer your question, "Why should managers be charged with fixing
things overnight", if they are making reasonable progress towards
achieving a workplace ethos like Mr Doran then great - leave them
alone. If they are not making progress - continuing to be unfairly more competitive than the responsible companies by continuing to externalise
costs - then we need legislation to overcome this inequity.
Posted by Charlie2811@...
27th Oct 2009
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RE: Sustainability management: Take human bites
Sustainability isn't just a trendy word to throw around while we
build economy, this is about our ability to thrive and survive as a
species.

Everything we do everywhere in the world impacts the planet we all
live on. How does a baby that has never taken a breath have banned
pesticides, mercury, fossil fuel emissions, fire retardant, etc
inside them? Mom and dad drank, ate and breathed them. Mom's milk is
toxic and we have an unprotected fetus trying to live in those
chemicals since conception.

In the study completed by the Environmental Working Group, 100% of
the babies were toxic and doctors report children don't have cancer
at 10, they have had it for 10 years and 9 months. 100% toxicity and
reproductive problems as a species??

It isn't definable as sustainable to poison our children for profit
but we did. We need to do our part overnight or what happens when a
species can't reproduce anymore?


Posted by Thermoguy
27th Oct 2009
0 Votes
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RE: Sustainability management: Take human bites
It's so hard for managers sad
Posted by marie curie
28th Oct 2009
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