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Struggling with sustainability policy? Consult this roadmap

By | March 30, 2010, 12:39 PM PDT

If you’re someone who has been charged with thinking about sustainability on behalf your company, I’m sure that one of the things you find most daunting is the very new-ness of this role and the fact that there aren’t reams of established materials that give you an idea of what works and what doesn’t. Realistically, we know there’s such a thing as a Master’s in Business Administration (MBA), but I’m hard-pressed to find any references for MSAs (Master’s in Sustainability Administration). Tell me about them if they exist, please.

That’s one of the reasons that Ceres, an organization that has the very ambitious mission of integrating sustainability philosophy in the inner workings of the capital markets, has published what it’s calling “The 21st Century Corporation: The Ceres Roadmap for Sustainability.

The report provides 20 very practical pointers in four different areas: Governance for Sustainability, Stakeholder Engagement, Disclosure, and Performance. I found the ones surrounding operations performance to be particularly focused. Among other things, the guidelines say organizations should reduce greenhouse gas emissions by 25 percent from a 2005 baseline by 2020; that means improving energy efficiency by at least 50 percent, reducing overall energy consumption by 15 percent and switching to renewable sources for at least 30 percent of your energy needs. Another biggie, especially in the context of another report I just read, is that companies should reduce ensure that at least 75 percent of their Tier 1 and Tier 1 supply chain partners meet their own goals for sustainability performance.

One other very key theme: Ceres sees next-generation communications and collaboration technology as fundamental to corporate sustainability efforts. Social media will be vitally important for adequate disclosure and various technologies, notably videoconferencing and other collaboration tools, will be critical for helping businesses shrink their carbon footprints.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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Erb MBA/MS at the University of Michigan
Hi,

First off, nice review of Ceres -- I'll be sure to dig into their
report.

In your intro, you allude to the concept of an MSA or Masters in
Sustainability Administration and ask for examples. There are a
number of programs that aim to educate the next generation of
corporate sustainability leaders. Beyond Grey Pinstripes
is a global biennial ranking of business schools by the Aspen
Institute. The survey assesses the extent to which social and
environmental issues are integrated into curricula and research.

The #1 spot in the U.S. is The Ross School of Business at the
University of Michigan. This is, in part, due to the work done by
community members of the Erb Institute for Global Sustainable
Enterprise. The Institute is a partnership between the School of
Natural Resources and Environment and oversees a dual
MBA/MS program. With a track record of success for over 15
years, the Erb Institute alumni are among the most influential
thought leaders on sustainable enterprise policy and practice in
the world.

I would encourage you to read the full Beyond Grey
Pinstripes report learn more about the work being done at
the Erb Institute.


Sincerely,

Zach Robin
MBA/MS 2010
http://erb.umich.edu/
Posted by ErbInstitute
30th Mar 2010
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RE: Struggling with sustainability policy? Consult this roadmap
Thanks a million Zach!
Posted by Heather Clancy
30th Mar 2010
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