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Solar sells: Homes in California’s largest solar community closing faster than average

By | August 26, 2010, 11:09 AM PDT

Some say that the real estate market will never “be” like it was before the 2008 recession. Or, at least, that it will take decades to redevelop. But that hasn’t stopped a California developer, Comstock Homes, for pushing forward with what is being billed as the nation’s largest solar-powered community.

That community, Heritage Springs, is sited on 50 acres near Santa Fe Springs, Calif., that used to be an oil field, according to the developer Bob Comstock. So far, 100 of the units are either under construction or have been sold since the project started about four years ago. In all, 511 homes are planned. Heritage Springs apparently represents the only new construction within a 20-mile radius.

All of the homes built in Heritage Springs are being built and certified with a GreenPoint rating, which is an amalgamation of standards set forth under the Energy Star and Built It Green program. On its Web site, Comstock claims that the homes exceed the National Energy Standard by 50 percent.

Bob Comstock says all of the homes in the development — whether they are townhouses or single family units — include solar panels that kind of blend into the roofing tiles and that were installed by technology integrator SunPower. His company evaluated its solar options for more than a year before choosing SunPower for two really big reasons:

  1. SunPower’s technology apparently is up to 40 percent more efficient than Comstock’s other considered options
  2. The panels come with a monitoring service that keeps tabs on all sorts of metrics including power being generated and whether or not everything is hunky-dory.

Southern California Edision will buy back any power that isn’t being used by individual homeowners.

Here’s the main thing: Bob Comstock freely admits that the housing market isn’t that great. Nor is his company receiving a premium for including these technologies in its homes. But, Comstock is closing deals at twice the rate of homes without energy efficiency features. “The consumer right now is not willing to pay a premium on this, even though there can be a 10 percent to 15 percent premium when that home is resold,” Comstock says. “But it’s simple. We’re moving stuff when others aren’t.”

Interestingly, smart meters and intelligent energy management displays aren’t a part of the focus at Heritage Springs, although homeowners can access their SunPower accounts via the Internet to view their usage and production metrics. But here are three other “technologies” that make these homes greener than the surrounding inventory:

  • Tankless, instant-hot water heaters
  • Roof tiles that act as both insulators and protectors
  • Dual-paned windows
  • Energy-efficient fluorescent lighting

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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Good ideas.
Building solar capabilities into a home from the start is the way to go. Israel has mandated solar hot water be built into every new home for years.

I also like the idea of remote system monitoring. The average homeowner does not want to learn how to monitor their system for optimal performance. They just want it to work.

My one concern is the people monitoring the system are probably the people who will fix it. There is a profit motive in that arrangement for major repairs to resolve minor issues.

An impartial third party monitoring company with no profit motive to drive opening repair orders would be preferred. But the idea of professional monitoring is solid.
Posted by Hates Idiots
30th Aug 2010
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RE: Solar sells: Homes in California's largest solar community closing faster than average
There are newly built beautiful--SOLAR--homes on K Street Lancaster, California with every possible green amenity looking for families.
Posted by Housessmart
27th Jan 2011
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Dreaming.
I would love to see national building standards that promote minor, but cumulatively huge energy savings.

Such as insulation. Years ago northern states started raising the minimum standards for insulation, yet southern states did not.

Most people do not think of needing insulation in the south, but when you pay huge electric bills for air conditioning you would think insulating to keep heat out and cold in would make sense. But many new homes down south have little insulation.

Israel mandated solar hot water heaters decades ago. While not practical for all 50 US states, they could be very beneficial in many states.

A requirement for exterior lighting to be solar powered would limit the scope of the system installation compared to powering an entire house. The impact on bills in the average home would be small, but factored over a million new homes a year the national energy savings would be substantial.

The systems could also be modular so a person could upgrade to powering the entire house if they wanted to get further off the grid.

This type of requirement would feed the concept of distributed power generation in place of building major power plants. Potentially my home could be feeding the grid the week I am on vacation out of state.

Some times thinking small gets more done, faster.
Posted by Hates Idiots
3rd Feb 2011
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