Who says people won’t pay for “green” technology? If you haven’t been all that opportunistic to date, you might want to rethink that position based on some forward-thinking projections by Siemens.
The German electronics and engineering powerhouse reported earlier this week that it figures government stimulus packages around the world will generate new revenue of about $8 billion in government-inspired orders for its environmental products portfolio over the next three fiscal years (ending 2012).
The company is basing these projections on various stimulus programs that have been unveiled globally, including the United States recovery and investment spending plan, as well as those in Germany and China. Siemens notes that large chunks of these programs are devoted toward spending on green technologies. In Germany, it will account be about 60 percent of the government stimulus money, while in China it will account for about 50 percent, Siemens figures. And, I’m sure you’re wearing of hearing about how much money the smart grid could generate for anyone with the right technology to participate. (Here’s a reminder though: Market analyst NextGen Research sizes spending from 2008 at around $12 billion worldwide, and it believes the annual amount could hit $33 billion by 2014.
Back to Siemens, which figures it will capitalize through its efforts to engineer “environmentally compatible infrastructure” in its various product lines. Strange how I found it difficult to figure out exactly what it’s talking about, although this video about the company’s environmentally relevant innovation might provide some hints.
You can believe what you want about Siemens’ claims, although I’m sure it wouldn’t make forward-looking statements like this one without a little circumspection. The point here is that there IS government money floating around that legitimately relates to the eco-economy. Another proofpoint is the Green Sigma Coalition announced this week by IBM and some of its new close friends. If you’re not examining your own portfolio of products and services to find out what might be relevant for a little stimulus package piggybacking, you could be missing out on a little something to kickstart your own recovery.