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San Francisco pilots demand-driven parking rates

By | August 18, 2010, 3:03 PM PDT

There’s a theory that applying principles of supply and demand to parking spaces would help free up scarcity in curbside parking — by adjusting the cost so that there was always an available space for those willing to pay a bit more. Now, technology that regulates parking meters, combined with analytics, is helping the city of San Francisco to do just that. 

The city recently launched its SFPark pilot program, which is tasked, among other things, with incrementally raising or lowering parking rates in pilot areas based on demand. This should help make parking easier to find on the street and at city garages. Rates will change no more than once a month and only in small increments.

Matthew Roth, writing in SF.Streetsblog.org, says the San Francisco Metropolitan Transportation Agency installed of 8,255 vehicle sensors in the SFPark pilot areas that enable the agency to track vehicle parking patterns in real-time, to develop an accurate picture of parking spot turnover and availability. The embedded sensors communicate wirelessly to nearby parking meters.

The SFPark trial began this summer, and will run for two years at 6,000 curbside spaces and 12,250 garage spaces in seven commercial areas around the city, Streetsblog reports.

Jay Primus, SFPark project manager for the SFMTA, is quoted as saying that other cities, including Redwood City, Old Pasadena and New York City, have already experimented with demand-responsive parking, but none of them has the benefit of the extensive sensor system, which will create a robust parking data set.

With SFPark’s demand-sensitive metering, drivers will be better informed about parking spot availability. It is estimated that 30 percent of driving time in San Francisco is spent searching for parking.

(Photo Credit: Andreas Praefcke, via Wikimedia Commons.)

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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RE: San Francisco pilots demand-driven parking rates
So, I guess San Francisco is saying rich people can park wherever they want? This is just a fancy way of making sure the people with money have a place to park, since they are the ones that influence the politicians.
Posted by abear4562
19th Aug 2010
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RE: San Francisco pilots demand-driven parking rates
Its about getting the most money from people who have to go into SF to work. They will keep raising the price until someone is no longer willing to pay $6 an hour to park - then they will have said "market forces" has set the price and it was fair and there is always parking available in SF for cars - they will just leave out what it will cost you to do so. What they will do with the extra money - at $2.50 an hour per spot or $139,500,000 per year - well that will never be stated.
Posted by TAPhilo
19th Aug 2010
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Driver Access?
If the system would allow drivers to access the database, they could find an empty spot more quickly, thus cutting down on "cruising."
They could also be alerted via WiFi/Cellphone/etc. if their spot needs a "re-charge", which could also be done by WiFi/Cellphone/etc.
Posted by FiOS-Dave
19th Aug 2010
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Interesting.
The birthplace of socialist hippie culture and leading exporter of
progressive thought decides to use a capitalistic principle to solve a
problem. Will be interesting to see how that works out.
Posted by JohnMcGrew@...
20th Aug 2010
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RE: San Francisco pilots demand-driven parking rates
Hmmm... $2.50/hr to park, that's over $400 a month. Maybe I should take the bus to work.
Posted by guywayne
20th Aug 2010
0 Votes
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$400/month to park in a major city...
...actually isn't that much.
Posted by JohnMcGrew@...
21st Aug 2010
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Another Unregulated Scheme to Fund Compensation & Pension Benefits
It's happening everywhere to citizens as bureaucrats think
they can avoid representation while extracting fees.
It's where elected reps are the targeted as the fall people for all that's wrong in government but the shadow agencies think they can avoid scrutiny or answer to the public while they seek opportunities for profiting at the expense of citizens, services, and infrastructure.
Parking meters and other schemes are being used to supplement money-grabbing by self-serving people to boost their own compensation and pension benefits.
CalPers has a deal with the Chicago, IL to obtain their parking meter funds. San Francisco is doing the same thing.
Like I said, it's not representation but really pirates plundering and pillaging the public revenues.
Posted by donnydo77@...
22nd Aug 2010
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RE: San Francisco pilots demand-driven parking rates
Glad I don't have to consider $400 a month parking tab. Good comment guy. I would definitely take a bus. Even better, create parking outside of the city and offer low cost busfares from there into the city and back...park and ride.
Posted by charmaine57
4th Sep 2010
0 Votes
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RE: San Francisco pilots demand-driven parking rates
This is ridiculous, it's been shown that the tipping point for
congestion in cities is people searching for parking. By creating
price differentials between parking areas you'll only encourage more
people to continue circling looking for a cheaper spot. Congestion
pricing for London and New York City both have worked more
effectively, especially when the revenue is used to subsidize mass
transit fares.
Posted by scottieb3
25th Sep 2010
0 Votes
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RE: San Francisco pilots demand-driven parking rates
then they will have said "market forces" has set the price and it was fair and there is always parking available in SF for cars - they will just leave out what it will cost you to do so. What they will do with the extra moneyParking meters and other schemes are being used to supplement money-grabbing by self-serving people to boost their own compensation and pension benefits.
CalPers has a deal with the Chicago, IL to obtain their parking meter funds. San Francisco is doing the same thing.
parking sensors
Posted by whitsam
10th Oct 2010
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