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Reef-er gladness: Bio-based approach to coastal protection

By | March 25, 2010, 8:56 AM PDT

As a scuba diver, I took avid interest in hearing about ASR Ltd, which is a marine consulting company that describes itself as a pioneer in developing and constructing multipurpose reefs.

Yes, these are artificial reefs. No, these are not concrete seawalls. The ASR reefs are constructed with what are essentially supertough sandbags that are made out of a geotextile fiber that promotes the growth of natural marine habits and then sunk in places where they can help protect the shoreline or change the wave energy. Coral they ain’t, but they ARE built according to the principles of biomimicry, which is the practice of emulating processes of nature in products and such.

ASR Marketing Director Chris Jensen says the reefs, which have been used for coastal protection in projects as farflung as England, the United States, New Zealand and India, have a carbon footprint that is up to six times lower than what has been associated with other options for building up coastlines or protecting beaches, such as rocks or concrete armor.

The fiber that ASR uses promotes growth within the environment: At one recent project site, fish were eating sea grasses within two weeks of the installation, he says. And at the Gold Coast Reef in Narrowneck, Australia, there are no more than 270 different species associated with the site, according to Jensen. (That location won the Queensland State Environmental Award.)

You can see the artificial reef underwater in the photo below:

Jensen says that the reefs are being used by municipalities for coast protection and to decrease beach erosion by reducing wave energy. Increasingly, however, he says the company has been receiving inquiries from high-end hotel chains interested in creating a more “natural” beach environment near their resort. ASR uses it own 3-D software to study potential project locations for more than two months during the region’s swell season, when waves are most active.

One final note for those of you who appreciate recreational activities at the beach. ASR has a bit of a cult following with surfers. Here’s a fun article from the Financial Times and here’s a surfer reaping the benefits of a new reef finished earlier this year off India.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Reef-er gladness: Bio-based approach to coastal protection
Adam at ASR ltd. here,

Thanks for the informative piece on ASR ltd. We really appreciate suport from environmental enthusiasts on multipurpose reef developments. ASR ltd. is fully committed to producing sustainable solutions to the ocean's environmental concerns.

Everyone should feel free to contact ASR directly with any questions regarding our services. Thanks again,

Adam
Posted by adam_at_asr
25th Mar 2010
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RE: Reef-er gladness: Bio-based approach to coastal protection
With all due respect Ms. Clancy, you are terribly mis-informed about
the current state of multipurpose reefs and ASR Ltd. A simple Google
search will provide much more information than simply copying
information from a press release or ASR's website.

-Rob
Posted by robcrab
26th Mar 2010
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