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Profound savings as Key Bank cuts printer pages by nearly half

By | April 12, 2010, 11:01 AM PDT

Did you know that U.S. workers account for roughly 30 percent of the world’s paper consumption — roughly 10,000 pages per person per year. I didn’t either, but that’s one of the statistics that print management software company Equitrac brandishes as one of its sales motivators.

Equitrac also believes that bringing awareness to printing habits is one of the quickest ways to get people to STOP printing things unnecessarily, something that Key Bank discovered when it moved from simply buying printer and other document production technologies on an ad hoc basis to acquiring them as part of a print management contract.

The service, provided by Equitrac, came into play after the financial services company completed a massive consolidation of the personal printers that were scattered across its more than 1,000 branches, supporting something in the neighborhood of 16,000 employees in 14 states. Almost 7,000 printing devices were eliminated. Here are some of the high-level cost metrics reported by Key Bank:

  • $2.5 million savings per year on paper, toner, printer maintenance and hardware costs);
  • Reduced print “impressions” from 211 million per year to 123 million per year, which translates into about 70 acres of trees saved

Equitrac CEO Mike Rich says the results reported by Key Bank are fairly typically of what Equitrac print management provides for many of the company’s 23,000-plus customers, any organization that owns and manages at least four to five multifunction printers or devices (aka MFPs). Although you may not know it, some of the MFP technology providers actually sell Equitrac’s service, he says. Equitrac’s sales focus includes financial institutions like Key Bank, educational accounts and professional services firms.

Rich says print management allows companies to have the same sort of visibility into their employees’ printing habits that they would have, say, when it comes to their telephone usage. When Key Bank first deployed the software under its SmartPrint program, which took about 12 weeks to do, it started out by simply monitoring habits. Key Bank, for example, found that almost 40 percent of the pages being printed by its workforce were actually being printed for personal reasons: things like lunch menus or itineraries. Each employee got an ID, which they could use to keep tabs on their habits and they were assigned quotas to work toward. Departmental-level reports are shared with approximately 40 executives across the company, so they can be managed in relation to their peers.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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