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Priming the pump: New Mexico town subsists on recycled water

By | May 4, 2010, 6:47 AM PDT

Must have water on the brain right now, no pun intended.

Spoke a few days ago with Peter Johansson, director of strategy and business development for high-tech engineering concern ITT. Yes, that ITT, which happens to have a serious practice in water technology and innovation.

The reason for my briefing was a project that ITT was involved with in Cloudcroft, N.M., a town of about 800 people that used to have to truck in upwards of 20,000 gallons of fresh water every day. A drought threatened to turn the community into a modern-day ghost town. Necessity drove Cloudcroft to take some risks: Ultimately the town got $600,000 from the state to put toward a $2 million water re-use system.

Yes, folks, Cloudcroft runs on 100 percent recycled water. For dish washing, clothes washing, irrigation, street cleaning and drinking. The last one is the clincher.

Johansson says the “zero discharge” system is very unusual for a number of reasons, not the least of which is that people tend get about phobic about the idea of drinking water that has been used for some other purpose previously. “Once they get past the stigma, however, this sort of solution could be deployed in a widespread way,” he says. This is the sort of system you might find on a submarine or even a cruise ship, as an example, where everything is, if you will, closed-loop. You just have to prime the pump once.

The specific ITT technologies at work in Cloudcroft specifically include the Sanitaire membrane bioreactor, the WET reverse osmosis system, and the PCI ultrafiltration system. Johansson says these are not inexpensive technologies, and that is one of the biggest challenges facing communities and water utilities today. “The one thing this industry lacks is capital, people don’t believe they should pay for water,” he says.

Update on May 6, 2010: After reading some of the comments made below on the feedback loop, I spoke with Tom Stewart, the water maintenance plant supervisor in Cloudcroft, for an update. Here are two main points of clarification:

  1. Stewart confirms that the new system IS indeed offline, currently, because some of the concrete walls in the plant were found to be leaking. After working the better part of a year, the new technology was taken off-line in October 2009 and its old system was brought back online. Stewart says weather kept the two from fixing the concrete until now. Currently, the new system should be back in operation in August, he says, after patches are applies, concrete is poured and cured. “The system has been up and running since 2009,” he estimates.
  2. While all of the water in the new system IS recycled, the state of New Mexico requires that the town source at least half of the drinking water from fresh (in this case spring) sources, according to Stewart. So, while all the water introduced into the system is recycled (for example, the town plans to take the football field and golf course off potable water resources), there are currently springs supplying half the drinking water supply. Cloudcroft was forced to truck in water during a drought period several years ago, but typically has a spring-fed fresh water supply. “They aren’t making any more water,” Stewart says. “That’s why we are focused on reuse.”
  3. One other point of trivia: Stewart actually won a federal stimulus grant of $200,000 to install photovoltaic solar at the water plant. Ultimately, the town hopes to run the plant off its own power, helping make it even more self-sufficient.

Johannson cites research suggesting that municipal water utilities are the least funded of all local utility business models. It is a struggle for many of them to invest in new technology, a struggle that is further outlined in the Ernst & Young report I wrote about yesterday. Depending on the figures you cite, there is an investment gap of $500 billion over the next 20 years when it comes to water infrastructure.

Not small.

Editor’s note: The original headline of this post erroneously used the word “subsides,” which means to wear down or sink, instead of “subsists,” which means to support oneself. We regret the error.

Author’s note: This post was updated on May 6, 2010, to include comments from Cloudcroft’s water maintenance plant supervisor, Tom Stewart. Those additions can be seen above in italics. I’ve also taken the word “completely” out of the original headline after clarification from the Cloudcroft water maintenance plant supervisor.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Priming the pump: New Mexico town subsides completely on recycled water
I hope you mean "subsists", not "subsides." I will now press the "submit" button. And the circle will be complete.
Posted by OAH Web-guy
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
We live in Cloudcroft and I can say with certainty that the water
recycling system is NOT up and running. In fact, the "toilet to
tap" system was an issue in the recent mayoral election.

It seems that ITT is so anxious to promote its system that it
either has not checked the facts, or is willing to manufacture the
facts.

You can easily check the status of the system by calling the
Cloudcroft Village Office at 575-682-2411.
Posted by mtnwoman
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Unless they use waste from hydrogen fuel cells and a supply of virgin hydrogen from gas wells, every city in the world uses recycled water.
OK, there is occasional fresh water added to the earth by comets, but really almost ALL water is already recycled. And except for that rocketed into space, or maybe pumped deep underground, water isn't "wasted" either, just released to be recycled again.
Posted by TelecomPower
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
What's your problem that you don't know the difference between "subsides" and "subsists"?

Additionally, why did you report this as a done deal when the project isn't even installed yet?
Posted by Non Compos Mentis
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Your headline "New Mexico town subsides completely ..." has the town sinking, descending, falling, etc. according to Dictionary.com. "Subsisting" would be a slightly better choice, "Running on" or "using" would be even better.
Posted by cb77305
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
I get it now. The joke is on me. The town really is literally sinking in recycled water.
Posted by Non Compos Mentis
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
So what has been done to prevent evaporation? There will never be a completely "closed" loop because of this property of water. I suppose if used quickly, the water would remain in storage the vast majority of the time.
Even so, the water would still have to be replenished periodically... so you would never actually reach 100%...
Just a thought...
Posted by artoo36
4th May 2010
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fascinating technology
so it doesn't work yet, and a skilled wordsmith picked the wrong word?
It's a really big step and it's in the right direction!
Hugo@Minney.org
Posted by HugoM
4th May 2010
0 Votes
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fascinating technology
so it doesn't work yet, and a skilled wordsmith picked the wrong word?
It's a really big step and it's in the right direction!
Posted by HugoM
4th May 2010
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Great until....
Great until their kids start being born with extra arms and legs. There are sooo many things that get into waste water that can't be removed without multi-million dollar processes that I know they aren't using.

Again the media looks like idiots to those that know the facts, because they don't really check the facts. I know this came from some corporate hack pimping their product and YOU didn't check the facts fully.

I don't read the news anymore for content, just humor. One thing that has happened with the digitizing of the media is the loss of credibility. The loss of due diligence that was the hallmark of good newspapers is gone now. I might as well read all the bloggers. We all know that if its on the Internet it is true, right?
Posted by mikifinaz1@...
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Thanks to everyone for starting a compelling dialogue on this topic, which is the entire point of the blog-o-sphere. We have a water problem on this planet that will only get worse. I firmly believe that and will be looking for as many stories on this topic as I can find.

Thank you for catching my complete spaceout on the original headline. I did, indeed, mean "subsists" not subsides. My editor has updated the headline to fix this issue, since I've been out today, and thank you for caring enough to point it out. Serves me right for posting this article at 11 p.m., when I'm really a 6 a.m. sort of position.

For @mtnwoman on the ground there in Cloudcroft, thank you for your concerned question and comment. I'll be speaking with someone "official" there tomorrow and will provide an update here in the comments after I do -- or as an update to the post if warranted. Appreciate the heads-up.

Cheers to all and thanks for caring enough to comment,
Heather
Posted by Heather Clancy
4th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Are Americans not aware of the rest of the world?

It appears not.

Drinking water in other parts of the globe is already obtained from previously used sources. So, for instance in London UK it has been actually recycled a number of times before it finally escapes to the sea. (I think around 6 times but might be wrong). But probably not 100%.

Fact is the river Thames passes through a number of towns and cities before reaching London. Each water company upstream is taking, and returning water to the river as it passes. So those downstream do not have the opportunity of accessing virgin supplies, other than those drawn from underground aquifers. But many of those have already been overused.

Must happen in many places around the world, I would think, especially where supplies are limited or population density is high.

So, with millions of other people drinking re-used water, the voters of Cloud shouldn't need to make it an issue.
Posted by peter.bessey@...
5th May 2010
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Priming the Pump - ITT feeds story to "media"
Ah, yes... Another lazy post from Ms Clancy. Did she contact the Village, residents, design engineer, prime contractor, or others for comments, verification, etc.? If so, there is no evidence here. No evidence that she even Googled for available info on the project. If she had, she might have found this pdf on the project: http://www.watersmartinnovations.com/PDFs/Friday/Napa%20C/1000-%20Eddie%20Livingston-%20Village%20of%20Cloudcroft,%20NM%20PURe%20Water%20Project.pdf.
While the 2009 startup dates listed in it (pg. 47) may be too rosy based on comment #2 above, the sequence of treatment processes - biological, chemical and mechanical - listed for the project (pg. 18) is very solid. Nano-filtration, ultra-filtration and reverse osmosis are prove technologies for removing contaminants of all sorts from water and are used world-wide.
The only communities with surface-water sources that do not reuse water discharged from another community are at the headwaters of a watershed and even then fish, squirrel and goose poo is an issue. Not to mention farm runoff.
Reverse Osmosis/NanoFiltration processes have water recovery (recycle) rates of 50% to 85%. The remainder contains the reject solids and contaminants that needs to be disposed of properly - the high the recovery the more problematic the reject treatment/disposal.
The other issue of note for RO/NF is the higher energy consumption per gallon of water produced as compared to more traditional processes. A particular advantage of RO/NF is that the processes are easily and instantaneously adjustable to the wide daily/seasonal flow variations resort villages like Cloudcroft experience.
This subject is worth of some effort to report on since this is the technology that many small, remote towns in semi-arid areas will be using. I'm sure that Livingston Associates - who produced the pdf and are presumably the project design engineers - would be happy to talk with you about this technology. Their contact info can be found here: http://livingston-associates.com/contact.html
Posted by Dave S2
5th May 2010
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Info on membrane technologies
can be found here: http://www.membranes-amta.org/publications_facts.html

The pdfs posted there are produced by an industry group - the American Membrane Technology Association - rather than a specific manufacturer so they are an overview of the technology rather than a sale brochure for a specific product. They limit the use of abbreviations and jargon and are very readable for the lay-person who is interested in learning a bit more about the technology and its benefits and issues.
Posted by Dave S2
5th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Thanks for the update, @Dave S2. I'm about to update the post to address some of the early comments by a local resident....
Posted by Heather Clancy
6th May 2010
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RE: Priming the pump: New Mexico town subsides completely on recycled water
Could you post a link to your updated post, as I would like to read it.
Posted by mtnwoman
22nd Jun 2010
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