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Picture this: PlanetMetrics application helps you visualize your carbon impact

By | June 16, 2009, 2:30 AM PDT

Hey everyone, we have a new “relationship management” application category for you! It’s called carbon information management, and it promises to help designers, procurement sorts and supply chain engineers at manufacturing and consumer products companies figure out the impact of different materials choices on the carbon and energy footprint of their supply chain.

The latest offering in this category is from Planet Metrics of San Bruno, Calif., which is releasing a beta version of Rapid Carbon Modeling (RCM). The application, which is delivered as a service, marries business intelligence and visualization capabilities, so you can study how a raw material, packaging decision, logistics choice or manufacturing process might decrease or (gasp) increase your company’s greenhouse gas emissions.

“We’re trying to scale lifecycle assessment to become useful to all people across a company, including the non-scientist,” says Andy Leventhal, founder and CEO of PlanetMetrics.

Here are a few of the specific calculations you can run:

  • Baseline footprint information, and the impact of materials changes to existing processes or products
  • Ingredients or materials substitution scenarios
  • Areas of energy waste
  • Creation of ongoing eco-efficiency metrics that can be used as part of a broader corporate sustainability strategy

Here’s an idea of the visualizations you can produce:

There is a set-up cost and some upfront consulting necessary to get off the ground with the PlanetMetrics application. Leventhal says organizations can expect to pay between $150,000 to $250,000 plus a per-user fee for ongoing access. It takes about 30 days to get up and running.

Why is this smart? To me, the process of managing a carbon footprint is just as much about squeezing unnecessary exposure of any type out of a company’s cost structure as it is about being environmentally friendly. It’s about making smarter, informed decisions that take into account the bigger picture.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Picture this: PlanetMetrics application helps you visualize your carbon impact
Heather,

Thanks for the post. We are starting to see a number of tools such as this that allow business managers to better track their environmental footprints. As they say "what you can measure, you can manage." If we are truly going to implement significant change, businesses will need to demonstrate to their stakeholders positive ROI, organizational and community benefits. These are a good first step int that direction.

Fred Raimondo
verdant360.com/blog
Posted by fraim1
16th Jun 2009
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RE: Picture this: PlanetMetrics application helps you visualize your carbon impact
Thanks a lot Heather. This program looks great. Will definitely help my company better track their environmental footprints.

- James @ auto insurance quotes
Posted by funlol
18th Sep 2009
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RE: Online Makeovers for Baby Boomers
We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshop move to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!

Where does Idaho rank? We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshopmove to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!
Posted by filhomarques
21st Jul 2011
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