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New study suggests Walmart is among the minority in encouraging complete supply chain visibility

By | July 21, 2009, 8:11 AM PDT

New research sponsored by the Business Performance Management (BPM) Forum and E2Open, which offers an Internet service for supply chain planning and management, suggests that more than two-third of supply-chain professionals have very little insight into the environmental profile of all the partners across their company’s extended supply chain.

The timing of this survey release is pretty interesting, given Walmart’s disclosure this month that it plans a Sustainable Product Index, one that will force pretty much every one of its suppliers to cough up information regarding the materials, production methods and transportation services that went into getting their products on a Walmart shelf. (See my earlier blog for background.)

The study is called “Accleration of ECO-Operation: Achieving Success & Sustainability in the Supply Chain.” It reflects the answers of more than 125 individuals in supply chain management, finance and operations roles across a variety of industries. Fully 90 percent of the respondents, according to the report, cop to NEEDING more visibility from their trading partners. But about two-thirds of them say they don’t have this information, and 78 percent of respondents say that there is little accountability across their trading network.

So, what exactly ARE businesses tracking in all those enterprise resource planning applications? I’m just saying …

Here are a couple of other findings:

  • 42 percent of businesses responding to the study haven’t figured out carbon footprints or greenhouse gas emissions information for their supply chain
  • 76 percent of the companies say that customers HAVE NOT yet requested this information; but two-thirds believe those requests will come within a year
  • 85 percent report that they are starting new programs that combine operational efficiency and corporate social responsibility across their entire supply and demand chain

That last statistic is actually encouraging, although the fielding size for this research is rather small. But it suggests a lot of work needs to be done over the next 18 months in this area. The good news is that if you haven’t considered supply-chain sustainability yet, you’re not in the minority. But if you don’t plan to include it in your next fiscal-year planning, you WILL be left behind.

The whole Acceleration of ECO-Operation report can be downloaded off this link.

E2Open’s publicly declared customers include The Boeing Co., Cisco, Dell, Vodafone, IBM, Motorola and others (many of them from high-tech).

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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