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Moxie bridges employee and customer social communities

By | March 21, 2012, 4:23 AM PDT

Social business application developer Moxie Software has developed software intended to create better communications between internal communities that companies might use to enable collaboration between employees and external sites and knowledge bases they might use to help with customer service.

The technology is available in the latest edition of Spaces by Moxie, due out by March 31, 2012. The new feature is called Expert Connect. The company describes the software as a conduit for cross-departmental collaboration between customer support and service teams, human resources, marketing and so on. The goal is to ensure that all teams across a given company are speaking from the same script when trying to address a customer problem, according to Moxie executives.

“Keeping the customer central to an organization is the most important thing,” said Tara Sporrer, vice president of marketing for Moxie.

Among other things, the software creates what Moxie calls an “activity stream,” which provides insight into communications across customer engagement channels including email, chat stream, social media and so on. You can create a “Virtual War Room” to address issues that might require immediate attention. The screenshot below is an example of an activity stream.

The Space Connect feature included with the update includes application programming interfaces that allow Spaces by Moxie to be integrated with other applications such as customer relationship management (CRM) applications, enterprise resource planning (ERP) software, content management systems, human resources and other relevant third-party applications.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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