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More women than ever would prefer to work outside home

By | September 8, 2012, 10:37 AM PDT

When Yahoo! signed up new CEO Marissa Mayer, much was made about the fact that she is pregnant (the baby boy is due in early October), although I was more intrigued by her age (she’s just 37!, the youngest CEO of a Fortune 500 company).

Certainly, taking on a big job like that at the same time you are expecting your same child must be overwhelming. But Mayer isn’t all that unusual, considering current attitudes women hold about working outside the home.

New data released by Gallup this weekend shows that women have become more and more interested in working outside the home since 2007: In the latest poll, 51 percent of the Gallup respondents said they would rather have a job outside the home “if they were free to do either,” compared with the 44 percent who preferred to “stay at home and take care of the house and family.”

There were about 1,012 U.S. adults included in the poll (that polling base was split between men and women).

When you put the same question to men, more than three-quarters of them would pick working outside the home, reports Gallup. That is the highest percentage since Gallup started collecting data about this issue.

So, here are some more statistics for us to ponder:

  • A smaller percentage of U.S. women work full-time (41 percent) than do men (60 percent). Personally, I take issue with the word “work” in this context because it doesn’t reflect the fact that many women are likely to work in both places.
  • Women’s views are somewhat generationally influenced, with 48 percent of those aged 50 and older preferring to stay home versus 41 percent of women aged 18 to 49. (The men’s views don’t differ by age.)
  • Women without any college education are more likely to prefer to stay at home (53 percent versus 41 percent)
  • Marriage is a big factor on women’s perceptions. Those who are single showed a preference for work outside the home (55 percent versus 42 percent). Married women were more evenly split.

Sure enough, political affiliation definitely shapes women’s opinions: Republicans are more likely than Democrats to opt for an at-home role (57 percent versus 37 percent). On the flip side, Democratic men are more open to assuming the role of homemaker.

The focus that both political parties are putting on women during the upcoming election is bound to get many of them pondering their role in the U.S. workforce. You can bet that the fact that many women still don’t receive equal pay for equal work will be mentioned on a regular basis – President Obama figures suggesting that women earn 77 cents to every $1 that men earn, although I’m sure that some fact-checker would find some obscure way to refute this.

Since most executives I know are in favor of less rather than more government regulation – and the Senate as refused to support legislation that would have fixed this issue — why not take proactive strategic steps to make equality of pay a competitive differentiator within your organization?

If you’ve hired a woman because she is the best person to do a particular job, why shouldn’t her paycheck reflect that confidence?

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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-2 Votes
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Did I just enter a time warp?
...and it's 1970?

Many of the issues in this article and which have been brought up by both parties at the ridiculous political conventions have been hashed over and over since the women's movement began in the late 60s. Stay-at-home motherhood vs. working motherhood, women's roles as wife, mother, and career woman were all relevant in the 1970s. Now, these issues should all be a matter of individual choice.

What this tells me is that, in the long run, we have made very little progress since then. All in all, we are seen as nothing more than a uterus, and who we are and what we do apart from motherhood is meaningless.
Posted by sissy sue
10th Sep
+2 Votes
+ -
Again @sissy sue, complete nonsense.
Opportunities for women today are greater than ever, especially in America.

What I think your problem is that you've fallen for the feminist rhetoric of the last 40 years that sold the idea that women can have it all, all of the time. You can't. There are choices in life that preclude other choices and opportunity. The freedom is in that you get to make those choices at all, unlike in other places and times in history.
Posted by JohnMcGrew@...
10th Sep
+3 Votes
+ -
Women in the workplace
Too bad there has been such a contraction in the number of jobs available in the workplace. Participation is at 30 year lows for both sexes.
Posted by philwhite42@...
10th Sep
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