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Making sure out-of-sight (aka virtual) employees are top of mind

By | March 19, 2012, 4:30 AM PDT

If managing an increasingly virtual workforce is a challenge you and your management team feel ill-equipped to handle, you might want to check out a copy of “The Virtual Manager, Cutting-Edge Solutions for Hiring, Managing, Motivating and Engaging Mobile Employees.”

The book, written by human resources expert Kevin Sheridan, is motivated by the reality that many businesses have moved quickly to embrace flexible work location policies, but they may not have moved as quickly to consider the challenges associated with making sure that remote employees or telecommuters are on the same page as the rest of the team. Actually, the most important thing to remember, according to the book, is that just because someone may not be in an official office doesn’t mean that he or she should be less subject to the company’s organizational principles as anyone else.

“As time goes on, virtual work will likely become less of a perk and more of an assumed aspect of many careers. As such, it is imperative that leadership fully investigates which responsibilities, employees and positions are most suited for the virtual environment. Doing so will prepare your organization for the ‘new normal’ of remote employment.”

As I was reading through the book, the central theme that emerged was this: the more “engaged” a company can keep an employee, the better the chances that a remote or virtual work situation will be successful. The top 10 ways that a manager can help ensure that a person is more likely to be in the “engaged” state of mind:

  1. Find opportunities for recognition (formal or informal)
  2. Identify ongoing career development paths (apparently, remote workers are more likely to worry that they will be passed over for promotions or other advancement)
  3. Look carefully at the leadership abilities of the person’s direct supervisor (remote workers require managers who are good communicators, can facilitate collaboration and who are good at building trust)
  4. Make sure the remote or virtual job has a clearly defined mission (the organization needs to make sure the person’s role is linked closely to business strategy or corporate agenda, and that the remote worker feels like he or she is still an important or vital component)
  5. Match the content of the job with the interests and skills of the employee
  6. Encourage senior managers or executives not to overlook contributions of virtual or remote employees
  7. Keep the grapevine open at all times
  8. Focus on building strong team dynamics, so that the remote worker doesn’t feel like an island
  9. Give virtual workers the right technology and tools to get the job done, easily
  10. Build a specific, tangible corporate culture that transcends location (for example, some companies are focused on highly visible corporate social responsibilities programs; that has the effect of helping employees feel as if their employer is “making a difference)

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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I'd swap #9 to #1
If they don't have the right technology to be a tele-commuter, then the rest will all be impacted.
Overall, I'd say the 10 points are on the money, though some will vary in importance depending on the position.
Of course, the other thing is, for the managers not to take advantage of the work-from home aspect. I've seen teleworker specialists be 'on call' 24/7/365, in an industry that had them ON calls 24/7 for a week or two on end.
Managers of teleworkers need to make sure the abuse of the 'perk' doesn't happen on either side.
Posted by jonrosen
19th Mar 2012
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+ -
Thanks for your insight!
I used the list in the book (in their order). I agree, I would also swap the priority of that one. Policywise, yes, it is a very tricky balancing act to make sure that employees work the right hours. Keep in mind, though, that telework isn't alway a perk, it's a way for companies to keep their expenses down.
Posted by Heather Clancy
19th Mar 2012
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