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Magnum makes smart business out of reincarnating old tires

By | January 5, 2010, 3:08 AM PST

The very essence of any stereotypical landfill or junkyard has got to be abandoned or discarded tires piled up all over the place. Closed loop rubber recycler  Magnum D’Or Resources hopes to change this image, and boy does it have plenty of raw material to work with — approximately 56 percent of all the rubber produced in 2005 went into making tires.

Along with its partner, Sekhar Research Innovations (SRI), Magnum shreds up and recycles discarded tires into a powder that can be converted back into reusable products. At the end of it all, 100 percent of the stuff that Magnum processes is produced into a reusable material that winds up in all sorts of different applications, including everything from non-slip flooring on a dock to horse trailer or equestrian flooring to loose fill rubber mulch that could be used on a playground to even motorcycle tires. Its primary processing and production facility today is in Magog, Quebec, a facility that holds approximately $130 million in open contracts for the production of rubber nuggets and rubber buffing.

Chad Curtis, chairman, president and CEO of Magnum D’Or, says the most ambitious project the company has taken on to date is the clean-up of one of the largest tire landfills in North America (if not the world), which is situated in Hudson, Colo. The “inventory” at the 120-acre site is roughly 35 million tires. Magnum is also working with the city and county of Denver to clean up illegally dumped scraps and waste tires across the region, which have been dumped randomly.

Magnum took over the site in August and within the past 30 days has removed more than half a million tires in the first pit, according to Curtis. “If our site in Magog is a mouse, then this site could only be described as an elephant,” he says.

So, Colorado gets rid of an environmentally nasty eyesore, while Magnum gets the raw materials for all sorts of stuff it can turn into the next generation of rubber products.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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Mining landfills.
A teacher once said to me that technology would one day allow us to go back and mine all of our landfills for resources.

Landfills would be the gold mines of the future because of their high concentration of quality resources in a small footprint.

Can you imagine how much plastic could be mined out of the landfills for L.A. or New York City?
Posted by Hates Idiots
5th Jan 2010
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RE: Magnum makes smart business out of reincarnating old tires
Extremely interested in knowing if shredded tires have any offgassing or leakage of hazardous chemicals in driveway applications.

If offgassing is no problem, what is the R- rating if these shredded tires can be utilized for insulation?

Are they usable for reinforcing concrete?
Posted by littlepitcher
5th Jan 2010
0 Votes
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RE: Magnum makes smart business out of reincarnating old tires
the more rubber and plastic we can recycle the better it will be not just for the planet,but for everyone.it's time everybody learned to recycle,because if we don't the planet is doomed.
Posted by j...r...
6th Jan 2010
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RE: Magnum makes smart business out of reincarnating old tires
This is a good start but how about localizing the application to reduce the overall waste going to the landfill. Fixing one dump site out of how many???? Does this even register a change in the need for new rubber?
Posted by peter.demasi@...
6th Jan 2010
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Good Aims On A Nasty & Overwhelming Dilemma But Beware of Some Apps
Changing the tires to reuse in other things is a nasty process. Can be
worthwhile if the energy, waste byproducts, and emissions are managed.
However, I'd recommend never using them where water resources could be
contaminated or cause deterioration. I'm even wary of the reuse
production too but the imminent breakdown is likely. Should be tested
further. I remember a story about trying to use them as an artificial
reef but the result was a disaster.
Still, it's good to see some people are trying to deal with the tires
instead of allowing them to pile and take away our land. Thanks.
Posted by donnydo77@...
11th Jan 2010
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RE: Magnum makes smart business out of reincarnating old tires
Tire companies now produce all season tires that are warranteed for 100,000 miles. Why are these tires not mandated, especially for new car sales? Their higher cost is recouped over the longer life of the tire.

I'm guessing that the average car ends its life at about 200,000 miles, and would likely only use two sets of these long lasting tires instead of three or four sets of cheaper tires. When you consider how much of a tire is worn off compared to how much is thrown away when worn out, it's a no-brainer.
Posted by Nigel Hart
14th Jan 2010
0 Votes
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RE: Magnum makes smart business out of reincarnating old tires
Just what we need. Another government mandate with its accompanying law of unintended consequences.
Posted by pauc1
19th Jan 2010
0 Votes
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RE: Magnum makes smart business out of reincarnating old tires
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Posted by alina 998
19th Jan 2010
0 Votes
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RE: Magnum makes smart business out of reincarnating old tires
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Posted by alina 998
19th Jan 2010
0 Votes
+ -
RE: Magnum makes smart business out of reincarnating old tires
this post is very useful to all of us.
I am a plastic mould
Posted by plastic mold
9th Mar 2010
0 Votes
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RE: Magnum makes smart business out of reincarnating old tires
Plastic Mold and Injection Molding Ltd,.
Posted by plastic mold
9th Mar 2010
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