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Killing the McMansion: Land development that gives back

By | July 16, 2010, 4:35 AM PDT

Every hear of regenerative planning? Essentially, it’s the idea that a given construction project or a building isn’t just eco-conscious, it might even be eco-friendly.

That’s the twist that sustainable New York design firm Ecological, which recently scored a regional alliance with building management company Cushman & Wakefield, puts on its business model for new projects.

Ecological is a firm that offers a whole host of services related to building sustainability planning (back to its regenerative planning focus in a moment), including how to use technology and software for smart metering, benchmarking and analysis in existing buildings that need an environmental retrofit. There are new New York City regulations that require all large buildings be benchmarked using metrics from the U.S. Environmental Protection Agency.

“Just by making people aware that their energy is being metered, that alone saves 2 percent to 3 percent on usage,” says Anthony Sblendorio, CEO and co-founder of Ecological and also the founder of Back to Nature, an organization dedicated to regenerating natural resources.

Sblendorio says technology is integral to enablement. His team starts any sustainability project at any existing building by measuring its unique environmental impact. A building that uses cubicles instead of walled offices, for example, would have an entirely different footprint. “Every building is like a human being, they operate and work differently,” he says.

The challenge lies in extracting the relevant information from many different sources — utility companies, building lighting systems and so on — and presenting it back to clients, so Ecological has created a Web-based portal for helping analyze this information. The other big headache lies in keeping this information updated regularly.

But these sustainability planning services are all about making existing buildings more healthy. What about the whole regenerative thing? That’s the spin the Ecological puts on planning new sites — whether it’s a corporate headquarters, hotel or an entire community.

There are “8 Healthy Systems” associated with a regenerative planning project, such as Ecological’s Mine Brook 89-acre community that is on the planning boards in Basking Ridge, N.J. Sblendorio believes that regenerative development can have a healing impact because it helps improve soil health and can be used to increase the biodiversity in a given region.

The graphic below is an example of the stormwater management system that Mine Brook would use. It would be built on the idea of uses vegetated swales to treat runoff and allow the groundwater to recharge more quickly. Essentially, every home would be able to harvest rainwater for irrigation.

By the way, if you’re looking to construct a monstrosity that isn’t in tune with its natural landscape, Ecological can’t help you. Says Sblendorio: “We believe that the McMansion is dead and that we are at the start of a new generation of building design.”

Photo: Carole Lynn Brescia

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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I really can't stand eco-nuts
They toss around terms like "McMansion" because it helps to push their product when in reality, they're no better. They're just jumping on the latest bs apologist bandwagon so they can cash in on a marketing trend.
Posted by Spiritusindomit@...
16th Jul 2010
+1 Vote
+ -
As someone who has built homes...
...and is state-certified for ground water management, I am all for being ecologically sensitive, especially with issues related to ground water runoff.

Unfortunately, I've also experienced the stupidity involved with being "ecologically responsible". All to often, localities demand certain remediation efforts that have minimal to zero net effect in managing runoff. Usually, it's a combination of issuing mandates simply to look like they are "doing something" to appease state and federal authorities, and salespeople for manufacturers of various "green" solutions having the ear of local inspectors who then mandate certain "solutions". In the end, it's little done for the environment, and a more expensive house.
Posted by JohnMcGrew@...
16th Jul 2010
+1 Vote
+ -
RE: Killing the McMansion: Land development that gives back
As long as we have people with more money than brains in this country, the McMansion will persist.
Posted by keitha73
16th Jul 2010
+1 Vote
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RE: Killing the McMansion: Land development that gives back
And FYI, I'd personally rather have a moderately sized home and a big yard. Who need all of those extra rooms anyways....oh...I forgot. Status.
Posted by keitha73
16th Jul 2010
+1 Vote
+ -
RE: Killing the McMansion: Land development that gives back
We have had developments that kills nature. Will we ever develop
to nurse and nurture? Must we always be so egocentric? Our
human mindscape must change the urbanscape so that there are
links to the Naturescape.
Posted by jyanzikong
16th Jul 2010
+1 Vote
+ -
Here's a thought
Killing the McMansions? First you'd have to get rid of the lefty hypocrites like Algore (he now has two!), Bill Gates, the Kerrys (they own several), Kennedys, the entire Hollywood bunch of elites who should stop their constant political yammering and just act, hmmmm, the list seems endless. That would be a good start in so many ways.
Posted by cutedeedle
17th Jul 2010
+1 Vote
+ -
Actually @cutedeedle...
...Al Gore, Gates, Kerry, Kennedys, Hollywood, et-al don't have
McMansions. They have multiple mansion mansions.

What their agenda really says is that the middle class shouldn't
even aspire to have a slice of what they all have. Know your place,
little people!
Posted by JohnMcGrew@...
17th Jul 2010
+1 Vote
+ -
Human lifetimes are too short.
Short lifespans mean we never really live long enough to experience the consequences of our abuse of the ecology.

cutedeedle and JohnMcGrew have it right. Those who live in and own one or more outsized homes/McMansions and prat about environmentalism are self-serving hypocrits. Al Gore most definately did not deserve the Nobel Prize; but then the selection committee are all members of the wealthy and affluence socio-economic layer.

And the government is seriously not interested in ecological construction. Not when building green means larger lot sizes and more expensive construction, which then raises the value of the property beyond what normal people can afford in taxes.
Posted by Dr_Zinj
19th Jul 2010
+1 Vote
+ -
RE: Killing the McMansion: Land development that gives back
On the other side of the coin,.... Has anyone checked out George W's home in Texas???? A positive note in home/land development and usage!!!
Posted by fzsw1q@...
20th Jul 2010
+1 Vote
+ -
RE: Killing the McMansion: Land development that gives back
Green Engineering or "Green-Wash"?

Many green engineering ideas have a positive ecological effect on their surroundings, but "Green" is the new buzz-word, and lots of people are caching in on the latest fad. Much of what I see is "Green-Wash" - ideas that, in fact, do nothing but line the pockets of unscrupulous entrepreneurs who see "green living" as just another marketing ploy.
Posted by cjreynolds
20th Jul 2010
+1 Vote
+ -
RE: Killing the McMansion: Land development that gives back
Heather/Joe,

If you haven?t noticed the common theme here its that we the people aren?t against treating our enviroenment with respect and constructing houses and buildings that are smart, we just no longer are buying into the marketing or the spin that many of these pro-environment pushes use to promote what ends up being nothing but a way to get more money in the fro of some tax from the rest of us.

A true pro-ecology friendly house would consist of a fully self-sustaining system that is CLOSED and therefore cannot be controlled or even influenced by outside forces. That means a house that is able to generate all or at least most of its own electricity thru solar and other alternative means but that also can NOT be accessed and therefore controlled, even in the slightest by any Federal or Local Governement agency/ bureaucracy as well as any Utility (public or private).

The days of people like Al Gore being able to tell us how bad we are for wanting a 2,000 SqFt while he has half a dozen mansions in the 10,000 SqFt plus range are over as are the days of telling us we have to give control of things like our own power consumption to local utilities so as to reduce energy use. Its also time to call the Carbon Is Bad movement for what it is, an attempt to tax people on the air they breathe and how it?s a load of crap.

If you want to get people behind you and encourage REAL pro-ecological change then the BS and false initiative?s that server only to transfer money (in the form of taxes and fees) to the already rich & powerful then you need to be truthful to yourself and your readers.
Posted by BlueCollarCritic
20th Jul 2010
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