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Is PowerPoint dumbing down our decisions?

By | August 20, 2009, 8:27 AM PDT

Last year at a conference in Florida, I saw John Hagel, a leading thinker on the impact of social networking on business, kick off his keynote speech with a proclamation: he would deliver the talk without the use of PowerPoint. The entire auditorium erupted into applause.

May as well face it, we’re addicted to PowerPoint. And there’s been some interesting debate as of late about the effects of the presentation tool on our ability to convey ideas and messages. Lately, U.S. military leaders have even been growing concerned that complex topics are being oversimplified into a bullet point format. One observer even notes that “the process of spending hours each day adding more bells and whistles in PowerPoint presentations has become such an accepted part of military culture that many in the military use the term ‘PowerPoint Ranger.’”

Retired Marine Colonel T.X. Hammes wrote in a recent essay that while the military spends billions teaching and training its members how to think, it then waters down their thinking with a PowerPoint culture. ” As he puts it:

“PowerPoint is not a neutral tool — it is actively hostile to thoughtful decision-making. It has fundamentally changed our culture by altering the expectations of who makes decisions, what decisions they make and how they make them.”

Decisions used to be carefully thought out and vetted by commanders and their staffs. Now, key points are distilled into 20-to-60 slides. “Bullets are not the same as complete sentences, which require developing coherent thoughts. Instead of forcing officers to learn the art of summarizing complex issues into coherent arguments, staff work now places a premium on slide building,” Hammes states.

He also points out that PowerPoint has changed the culture of decision-making. Officers used to work through two to four decisions a day. But now within a PowerPoint culture,  “key decision-makers’ days are now broken down into one-hour and even 30-minute segments that are allocated for briefs. Of particular concern, many of these briefs are decision briefs. Thus senior decision-makers are making more decisions with less preparation and less time for thought.”

This applies to the decision-making capabilities of business organizations as well. How many decisions are based on topline information in PowerPoint slides, versus more in-depth insights? How much energy and resources are being put into perfecting PowerPoint graphics?

Seth Godin, a noted author on the evolving business, has a better idea than PowerPoint: It’s a thing called a “yellow legal pad,” on which you can actually map out thoughts using a small, cylindrical device called a “pen.”

Use of the pen and paper helps to increase interaction between meeting participants — a level of interaction lost in the age of PowerPoint. As Godin explains:

“When you’re in a small meeting (you and one or two other people) it’s awkward to use a laptop or Powerpoint, because it destroys the intimacy of the discussion. Basically, it says, ‘I’m going to talk to the screen and you can watch, okay?’ The alternative is to use a thick pen or marker and a legal pad.”

Using a pen and pad helps keep the conversation moving, while creating a written record of what’s being discussed. “The act of writing is a verb, it’s the process of putting it on the page that underlines what you’ve said, that highlights the moment,” Godin emphasizes.

PowerPoint is an important tool for conveying information quickly and effectively. The use of eye-catching graphics also helps hold peoples’ attention. But a smart approach may be to be more deliberate and selective about where PowerPoint presentations get employed, versus more straight-on, interactive communication to get points across.

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor, Business

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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RE: Is PowerPoint dumbing down our decisions?
Joe,

There is one fundamental flaw in the article: it presumes that decisions made today based on PowerPoint are inferior to decisions made prior. While some may be concerned over this trend (and perhaps rightfully so) I see no evidence to validate the concern.

Nothing quoted above proves that, though it is implied per the quote: "Thus senior decision-makers are making more decisions with less preparation and less time for thought.?

With the evidence given, it's just as valid to assume that decisions made before (the two to four decisions per day) took too long to make. Why is the there an assumption that the way it's always been done is the right way? Maybe now we're more efficient and making just as good (or better!) decisions.
Posted by rsplv
20th Aug 2009
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Nothing beats an electronic white board
PowerPoint is great for presentations, but no good for decision making. In a presentation, the conversation is one-way. In decision-making, there is a process usually called "brain-storming" which is two way and prone to making every prepared power point presentation obsolete before it's made

A flip chart and markers works well in a small meeting. Those electronic white boards are the greatest. You can make all sorts of notations, wipe away what people don't agree with, and when you're done, press a button and it's all printed out for you on a sheet of paper.

While we think of PowerPoint as dynamic, with all of its special effects and so forth, the way it presents information is rather static. It's no different than a bunch of pictures.

White boards are dynamic. You can sketch your ideas and erase the things you don't want. It's not clean and pretty, but then creativity never is.
Posted by mheartwood
21st Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
I agree. I would throw PowerPoint, fill-in-the-blank outlines, and any sort of medium which attempts to control the flow of thought into the same boat. Bottom line, from my experience in leadership, people want to be led and told how to think. Giving people a bulleted list of talking points or buzz words only further cripples their ability to think critically.

Don't believe me? Go into any church or any college lecture and take away their bulletins or their sermon outlines and/or PowerPoint presentations. I guarantee there will be many complaints. Many reasons will be offered, but the central reason will boil down to an inability to remain focused on what was being said. This lack of focus stems from the fatigue which sets in when their minds are confronted with the task of really listening to what is being said instead of mindlessly filling in blanks from PowerPoint.
Posted by mshanec
21st Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
Those skeptical of the influence PowerPoint can have on decision making should read Edward Tufte's excellent analysis of the role PowerPoint played in the challenger disaster. You can find it here: http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB&topic_id=1&topic=Ask+E.T.
Posted by cburkitt
21st Aug 2009
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It's is a bout writing and presentation skills.
It's about lack of writing and communications skills, not the medium.

Powerpoint is just another medium.

Give a gifted writer/presenter a stick and some sand, or a website tool, or a yellow pad, or a microphone, or a powerpoint program, and they will get their "point" across just fine.

Posted by angusxxx
22nd Aug 2009
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It's about skill.
Lack of writing and communications skills is the problem, not the medium.

Powerpoint is just another medium.

Give a gifted writer/presenter a stick and some sand, or a website tool, or a yellow pad, or a microphone, or a powerpoint program, and they will get their "point" across just fine.
Posted by angusxxx
22nd Aug 2009
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I had a similar experience
My talk was appropriately on How Important Is Technology For Knowledge Management? -
http://setandbma.wordpress.com/2008/09/30/how-important-is-technology-for-knowledge-management/
Posted by udayan.banerjee@...
23rd Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
The medium used does massage the message. Over-relying on any medium and any particular software has consequences. PP works for overviews but expecting it to deliver complex information is not sensible. It is not a process tool and should not be relied upon for that purpose.
I find combining a paper-pencil brainstorming process I developed from Kodak's Brainboarding with computer projected mindmapping (using Mindmeister on the web) invites creative participation. In fact, the Mindmeister program permits collaboration in both real time and whenever individuals choose to add their thoughts. I have used it to develop conferences and projects. I have also used it instead of PP for presentations as it permits both highlighting and detailed comments.
Posted by justbeme
24th Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
This article seems to assume that the briefings are prepared in isolation. My experience is that by the time a commander gets a Decision Brief, that brief has been vetted at several levels, where good staff officers have debated each and every word on every slide. That said, the main problem is that too many people think the slides for a brief are a stand alone product, that can be distributed after the fact, and impart the same info as a real live briefing. Of course, if all the briefer does is read the slides aloud, that would be the case. If that is the case, you don't need the briefer, and PowerPoint isn't the problem.!
Posted by kenneth.kelley@...
25th Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
This isn't new stuff. Edward Tufte has been saying this for years (The Cognitive Style of PowerPoint). In case you are behind, and are still a slave to templates, bullets and clip art, do yourself a favor and read Presentation Zen, Slide:ology, and Made To Stick. If you follow the advice offered in these books you will (almost overnight) become a more effective presenter. A paradigm shift is long overdue.
Posted by msm1016
25th Aug 2009
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RE: Is PowerPoint dumbing down our decisions?
PowerPoint does not dumb down decisions, poor speaker do.

Today it's PowerPoint and Apple Keynote, ten years ago it was transparencies and before that Kodak slides. All are simply vehicles or tools for the storyteller.

If you have a compelling business story, relevant messages and package them to meet you audience's needs, it does not matter if you put them on paper, on a slide, or in a deck. It's the messenger and message that matters, not the tools.

BTW, Seth Godin uses PPT when he speaks!

Loraine Antrim, Core Ideas Communication
Posted by Loraine Antrim
30th Sep 2009
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