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Ignore consumer technology adoption at your peril [survey]

By | December 13, 2011, 2:01 PM PST

Some advice for enterprise IT types: ban that smartphone or media tablet at your peril.

The potential of consumer technologies to change workplace habits, productivity and collaboration will increase exponentially over the next five years. Already, one in four people use at least one personal consumer device or application for work reasons regularly, and about 27 percent of them even say they would pay to use their own technology devices and applications at work.

These findings are part of a new survey by Accenture, published earlier this week, and detailed in the consulting firm’s report, “Consumerization of Enterprise IT.” The data covers the opinions of more than 4,000 people working for organizations with more than 100 employees. The respondents represented 16 different countries and five different industry sectors, Accenture said.

The movement that the survey describes is sometimes referred to as the “bring your own device” phenomenon. Close to half the respondents (45 percent) said they were inspired to use technology designed for consumer or individual purposes on the job because they found them more useful than the tools they were “provisioned” by their company’s IT organization.

Notes Accenture research fellow Jeanne Harris:

“Employees feel increasingly empowered to make their own technology decisions and say that corporate IT is just not as flexible and convenient as the personal consumer devices and software applications they use in their personal lives. Employees are surprisingly willing to pay in order to use the technologies they love at work, and, as a result, they are going to use them — with or without their company’s approval.”

As far as the specific technologies that the respondents are using, they fell into these categories:

  • Applications downloaded from the Internet that have specific pertinence to their job role
  • Web-based email applications to keep up-to-date on messages even when they are not at their desks

Indeed, about 14 percent of the respondents had found a way to get into corporate applications from a Web browser. Those doing so from a mobile Web browser will doubtless explode in the five-year timeframe that Accenture considers in its survey.

The Accenture data suggests that business managers are keenly aware of the consumer technology imperative: about 88 percent of respondents at that level said they believed consumer technology could help improve employee satisfaction.

But only 27 percent of the companies surveyed by Accenture had a corporate-wide policy for evaluating and embracing consumer technologies. Most businesses today tend to deal with it on a reactive, ad hoc basis.

There are all sorts of reasons that companies might be tempted to say “no” to consumer technologies like smartphones, tablets and (get ready!) ultrabooks. For one thing, they wreak havoc on IT standardization initiatives. They create support nightmares, although most of them are much easier to use than the average enterprise technology so this is kind of a non-starter as a real argument. Arguably, integrating consumer technologies into corporate networks also presents some serious security challenges, although there has been a corresponding explosion of remote access tools designed to enable secure access from smartphones and media tablets.

But there is one really good reason to figure out how to incorporate consumer technology into your organization’s enterprise IT strategy as quickly as possible: it is what your employees want to use to do their jobs, and if they can’t use it at your company they will find someplace else to do so.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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Insufficient ROI
I'm having trouble understanding this statement: "They create support nightmares, although most of them are much easier to use than the average enterprise technology so this is kind of a non-starter as a real argument."

Do you mean that IT expects them to be a nightmare, but they are so simple to use that they aren't really? Or that they are a nightmare, but end users won't understand/believe/care? Two very different scenarios.

The biggest roadblock I see to implementing BYOD is that rewards don't justify cost. The expense to make our critical apps available on non-Windows devices would not be offset by the slight increase in productivity (if there would be any increase at all). Some employees would probably experience increased job satisfaction, but that same amount of money could probably produce more satisfaction to more employees used in other ways.

I continue to explore options to make more resources available on more devices. But, frankly, in this economy, the threat that employees will leave if I don't implement this is not a compelling argument.
Posted by carol.fuhr@...
14th Dec
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