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If you want great results, don’t coddle your employees, challenge them

By | January 4, 2010, 5:27 AM PST

Looking for ways to get better performance out of our team in 2010? You should be, because a new book claims that about three-quarters of them are just skating by without pushing the limits of their capabilities.

But instead of worrying about making your employees happy to inspire great performances, worry instead about pushing them to the limit. That’s the central message of the new book, “Hundred Percenters: Challenge Your Employees to Give it All, and They’ll Give You Even More,” by Leadership IQ founder Mark Murphy.

There are a whole bunch of tips in this book that are sort of counter-intuitive to things that you might have held close for a long time, like this one: Set HARD goals (this is the foil to the SMART goals philosophy that has been drilled into your head about making goals Specific, Measurable, Achievable, Realistic and Timebound). Here’s Murphy’s explanation of what this means.

H = Heartfelt (they existing to serve something bigger than ourselves)
A = Animated (they’re so vividly described and presented that to not reach them would leave us wanting)
R= Required (they’re as critical to our continued existence as breathing and water)
D = Difficult (they’re so hard they’ll test every one of our limits)

Kind of intimidating and inspiring at the same time, don’t you think? Actually, kind of like a corporate sustainability job.

Here are other topics that Murphy covers:

  • Creating accountability
  • Correcting people when they fall short
  • Figuring out exactly what demotivates or motivates a specific employee
  • Converting the “talented terrors” who demoralize everyone else with their bad attitudes into people who WANT to contribute
  • Assessing employee satisfaction
In Murphy’s view, giving 100 percent is kind of like an addiction. Once someone gets there, it’s hard to slack off without feeling some kind of letdown or withdrawal.
“It’s hard to abandon your quest for greatness once you’ve gotten a taste. Once you’ve realized that limitations are more fluid than fixed, that the deepest fulfillment comes from climbing the highest mountains, it’s hard to go back to satisficing.”

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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RE: If you want great results, don't coddle your employees, challenge them
The floggings shall continue until morale improves.

Capt. J. Bligh, RN (ret'd)
Posted by finn@...
4th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Memo To All Employees:

You are expected to be at your desks 24/7/365.

Anyone who refuses to cooperate will be branded as a slacker .

Slackers will be disciplined mercilessly.

Employees exist for increasing shareholder value .

If it is more cost effective to outsource your position; it will be done .

Signed,

Your Ruthless (and heartless) CEO.

BTW, thanks for contributing to my sizable bonus for last year.

***


Now having said that, if you want to motivate your employees to give you 110%, then treat them like HUMAN BEINGS, and not a cost that must be cut!
Posted by fatman65535
4th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
1. "Creating accountability"
Accountabilty needs to fall onto management as well. This is the change that needs to take place here. In most companies, there is no accountability in the management ranks... this is what leads to unhappy workers.

2. "Correcting people when they fall short"
Correcting as in what? Telling them that they are wrong or that they did not do what you exactly wanted? Or correcting as in helping them achieve their goal by pointing out how to improve or with the proper tools to do so?

3. "Figuring out exactly what demotivates or motivates a specific employee"
Money motivates employees. Time off motivates employees. Being treated properly motivates employees... plain and simple.

4. "Converting the ?talented terrors? who demoralize everyone else with their bad attitudes into people who WANT to contribute"
Like #3 - Money motivates employees. Time off motivates employees. Being treated properly motivates employees... plain and simple.

5. "Assessing employee satisfaction"
Not to be redundant, but... Money motivates employees. Time off motivates employees. Being treated properly motivates employees... plain and simple.
Posted by edh1215
5th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Looks like most of the replies here were trying to read between the lines, and unsuccessfully at that. This is not a new approach at all. And, in fact, some of what is presented as "plain and simple" conventional wisdom was never right.

Studies have been done for decades on what motivates people, not just workers. Some time ago, Peter Drucker, in a response to the Peter Principal, had presented a rational, reasonable approach to not only motivation, but the relationships between workers and management. Like much of his other work, it still stands, and will probably stand for a very long time.

Some highlights - and I would strongly encourage picking up some of his work - include that money is NOT the biggest motivator, and in fact is way down the list. Happiness at work is mostly tied to the feeling of accomplishment. In terms of an overall approach, Drucker also suggests to treat workers as you would a volunteer. The rationale is they can, in fact, leave whenever they want to (sure, a little tougher in this market, but still true). A very recent study shows significant dissatisfaction with jobs, something you might consider counter intuitive.

Each person is, indeed, motivated differently, but within recognized parameters. But, as a rule, most people would rather feel like they've actually done something at the end of the day. More money and time off could actually contribute to less productivity and happiness, as some other studies have indeed shown.

And, yes, management must be held accountable, but must also lead - not manage. Evident leadership is key to success, as is the ability to identify, take responsibility for and correct mistakes.

Sounds like much of Murphy's approach is founded in Drucker, and that's not a bad thing.

And, please, pick up something like The Essential Drucker - and read it - then respond.
Posted by Lucky2BHere
5th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
There's no doubt about it, motivation, morale and general feel-good grows in employees when they are challenged with new tasks and skills.

What is worse (and more energy-sapping!), than the same boring, mundane stuff to do every day - that's what drives employees to distraction!

Great managers help their people grow, with safe, encouraging environments to take risks in their careers to learn more and be more valued, thus raising self-esteem, belief and confidence along the way.

Martin Haworth
SuperSuccessfulManager.com
Posted by mphcoach
6th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Great !!!!
another researcher with too much time on his hands
Telling US what motivates US and what make US happy.
This so called specialists need to step aside and finally figure out
That we all different, and what might motivate one person will discourage another
So balance is important!
Also in today?s market nothing a company can do to encourage the employee
As we all treated as an expandable blocks that only serve the porpoise of creating wealth to the company
While barely scarping by our self. (How motivating is that?)
How motivating is the fact that we all()at least most of us there in the workforce) know that at any moment we can be thrown out on our A*S
For nothing more but a cost cutting measure dreamed up by the CO or someone in the management or as it was suggested by some business analyst consultant
Who gets paid by going around and telling business hot to do their thing, SO NOTHING PERSONAL?
Manu of us already spending more ours at work than we do at home, and this is expected.
Before most of the jobs were 8 hour days and if you worked more than that it was appreciated, noted and rewarded
Now it is EXPECTED.

So yeah, run your employees into the ground harder
Treat them like dirt
Treat them like being expandable
Use them and throw them away when you done
Do everything for the bottom line

And expect them to be a happy slaves, eager to do your bidding 24/7/365
Posted by vl1969
6th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Sounds like some of you need to get a different line of work. RE-educate yourselves and change jobs. Let go of all the animosity and take responsibility for your OWN happiness and well-being instead of carping on those who HAVE done something about their personal marketability and their future. Being alive doesn't entitle one to a life-long job or a steady paycheck. Hard work EARNS this stuff. Quit complaining and DO something about YOURSELF. Be a part of the SOLUTION instead a part of the PROBLEM for business leadership.
Posted by rt656
6th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Hilarious.

This is exactly why I am 31, single, never married, no kids, NEVER plan to have any, and only a couple grand in debt (soon to be ZERO).

It's so aceholes like these have ZERO grab on my nuts. I do my job as best as I can, but anytime there are unreasonable demands (like staying overtime everyday for no extra pay, or getting assigned twice the work because I can do it better than others), it's OUT THE DOOR for me ASAP with no worries about what will happen, since I have little debt load and no dependents.

I wish others could see this too.
Posted by future303
8th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Lucky2BHere - great post. Thank you for sharing your knowledge, Your post is actually more informative (and in-line with my experiences and schooling) than the original!
Posted by Meliss7979
9th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
I agree with Lucky2BHere - there is much more research and experience that was drawn on to build the conclusions from this author. I can also empathize with the others who feel "the man" is here to squash them and run them down.

In my mind this book is calling for better leadership, because when true leadership is brought into the workplace many of the problems described in the various replies will go away. Motivated teams, and by default motivated employees, can and will accomplish more AND come away feeling excited and enthusiastic about their work and their company.

I likewise agree that every person has to accept responsibility for where they're at with their career and their job. Don't like it? You can choose to stay and complain (and basically drag everyone else down with you) or take action and make a change for the better. Be a leader in your own right and act as a personal force of change for your own betterment.

Bottom line from this author and my own experience is that setting higher and more challenging goals is good - but it takes a competent and compassionate leader to make it work. This book is not a recipe for success, merely another tool in the toolbox of a professional leader.
Posted by pfarrjam
11th Jan 2010
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RE: If you want great results, don't coddle your employees, challenge them
Taken with the original post, the comments by Lucky2BHere and pfarrjam provide a fairly complete view of the current Organizational Development thinking - Managing to strengths, rather than trying to improve weaknesses. By challenging employees, in a culture of encouragement and true compassion for the "volunteers", they tend to rise to the occasion and positively affect those around them.

Thanks for posting, and enduring the all too common snarky comments.
Posted by MoveriKen
3rd Feb 2010
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