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How energy efficient is that Super Bowl instant replay video?

By | February 5, 2010, 12:00 PM PST

Remember the infamous Super Bowl Janet Jackson wardrobe malfunction that prompted thousands of instant replays, video analyses and YouTube views?

How could you not?

Well, as you’re noshing on all your munchies this weekend during the “Big Game” (I’ll probably be shoveling snow), consider that the National Football League has taken extra pains to make sure that all the video footage that it creates documenting America’s “favorite sport” is being produced just a little bit more efficiently from an energy consumption standpoint.

The NFL Films division, a 200-square-foot video production facility located in Mount Laurel, New Jersey, has just signed a deal with Veolia Energy North America, which is a co-generation company and a provider of what it is calling sustainabile energy services. What this means in non-technical jargon is that Veolia will take on the management of a facility that supplies the studio with thermal and emergency energy. That facility today includes two large industrial chillers, a tower for cooling and boilers.

The deal is just the latest I’ve seen for companies in the business of co-generation

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: How energy efficient is that Super Bowl instant replay video?
Silly, confusing, incomplete article. I want my 20 seconds back.
Posted by ddferrari
10th Feb 2010
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